Theses on a related topic (having the same keywords):

marketingova strategie, plan marketing, communication mix, direct sales, channels, analyza ziskovosti marketingovych aktivit, segmentation, targeting, marketing return on sales, marketingovy plan, segmentace, prodejni cesty, odhad prodeje, pomer marketingovych vydaju k trzbam, ros marketing, strategic marketing, marketing return on investment, marketing costs to sales, marketing, primy prodej, roi, customer relationship management, zacileni trhu, rizeni vztahu se zakazniky, marketingovy komunikacni mix, future sales, analysis spend marketing activities

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1551.
Křepelová, Adéla
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu v procesu budování značky | Theses on a related topic Display description

1552.
Křikavová, Lenka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

1553.
Křišťanová, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán | Theses on a related topic

1554.
Kříž, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Politický marketing sdružení Mostečané Mostu | Theses on a related topic

1555.
Kříž, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Neuromarketing | Theses on a related topic

1556.
Křížková, Renáta
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Struktura marketingových nástrojů využívaných v malých a středních podnicích | Theses on a related topic

1557.
Křížková, Tereza
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Zdravý životní styl jako nový trend marketingu | Theses on a related topic

1558.
Křížová, Irena maiden name: Dienstbierová
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Inovace a její vliv na posilování konkurenční výhody podniku | Theses on a related topic

1559.
Křížová, Monika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Kulturní politika a kulturní projekty na komunální úrovni | Theses on a related topic

1560.
Kubelková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace ve firmě Opravy stavebních strojů David Kubelka | Theses on a related topic

1561.
Kuberová, Klára
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Koncept internetového marketingu v praxi společnosti Pegres | Theses on a related topic

1562.
Kubešová, Barbora
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketizace a medializace malých sportů | Theses on a related topic

1563.
Kubíček, Jakub
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Změna marketingové strategie | Theses on a related topic

1564.
Kubíček, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Sestavení marketingového plánu podniku a kritéria efektivnosti jeho naplňování | Theses on a related topic

1565.
Kubík, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Financování a podnikatelský plán jako základ úspěchu malých a středních podniků | Theses on a related topic

1566.
Kubík, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Možnosti využití sociálních sítí v marketingové komunikaci | Theses on a related topic

1567.
Kubiska, Miroslav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití médií k podpoře prodeje - tištěná, elektronická | Theses on a related topic

1568.
Kučera, Jakub
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: The new role of market research (qualitative and quantitative) in digital environment and its role in developing efficient Internet marketing | Theses on a related topic

1569.
Kučera, Josef
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv změn komunikační strategie na vývoj prodeje | Theses on a related topic

1570.
Kučera, Josef
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úloha marketingové komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

1571.
Kučera, Ladislav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv ekonomické krize na marketing firem | Theses on a related topic

1572.
Kučerová, Jana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Porovnání investic společnosti M2C do marketingové komunikace na sociálních sítích a tištěných médií | Theses on a related topic

1573.
Kučerová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje a spotřebitelské soutěže | Theses on a related topic

1574.
Kučerová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace vybraných neziskových organizací na Vysočině | Theses on a related topic

1575.
Kučerová, Radka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza získávání finančních zdrojů vybrané neziskové organizace | Theses on a related topic

1576.
Kudělková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

1577.
Kudrnová, Eva
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový plán na zvýšení objemu zisku | Theses on a related topic

1578.
Kuglerová, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie vybraného bankovního produktu - běžný účet pro děti, případová studie | Theses on a related topic

1579.
Kuglerová, Jitka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv ekonomické situace na obsahy a formy marketingové komunikace ve vybraném oboru | Theses on a related topic

1580.
Kühnová, Tereza
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing malé firmy | Theses on a related topic

1581.
Kuchtová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Návrh systému marketingového řízení podniku ( aplikace moderních prvků) | Theses on a related topic

1582.
Kuchynková, Kamila
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití efektivní krizové komunikace v marketingové praxi | Theses on a related topic

1583.
Kuklišová, Renata
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Strategie a taktika PR společnosti Hyundai v přípravné fázi výstavby jejího závodu Nošovice | Theses on a related topic

1584.
Kulhánek, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Význam cestovního ruchu v regionálním rozvoji | Theses on a related topic

1585.
Kulhavá, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace – využití a propojení jednotlivých nástrojů komunikace v praxi | Theses on a related topic

1586.
Kulhavá, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

1587.
Kulíková, Sabina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic

1588.
Kuncová, Dominika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: New types of media and its influence on corporate communication | Theses on a related topic

1589.
Kundrátová, Anna maiden name: Chmelířová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt vybrané marketingové komunikační aktivity | Theses on a related topic

1590.
Kuneš, Petr
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Criminalistics and forensic disciplines / Criminalistics and forensic disciplines
Bachelor's thesis defence: Metodika vyšetřování silničních dopravních nehod | Theses on a related topic

1591.
Kunešová, Renata maiden name: Lorenzová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Cestovní ruch se zaměřením na region Františkovy Lázně | Theses on a related topic

1592.
Kupcová, Gabriela
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Marketingová strategie hotelu Hvězda **** | Theses on a related topic

1593.
Kupcová, Tereza maiden name: Kupcová
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Marketingová studie turistické oblasti | Theses on a related topic
Master's thesis defence: Marketingová studie turistické oblasti | Theses on a related topic
Master's thesis defence: Psychologické aspekty klamavé reklamy

1594.
Kupčík, Dominik
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů IMK pro vybranou firmu | Theses on a related topic

1595.
Kupčík, Dominik
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výzkum politických stran: Hnutí ANO | Theses on a related topic

1596.
Kupriyanov, Yury
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba mediální stategie | Theses on a related topic

1597.
Kupriyanova, Tatiana maiden name: Cuzi
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vztah vybudovaný komunikací | Theses on a related topic
Bachelor's thesis defence: Vztah vybudovaný komunikací | Theses on a related topic

1598.
Kuptsynova, Anna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

1599.
Kurbanova, Indira
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic

1600.
Kurenkova, Anastasia
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Obchodní plán podniku na základě marketingové činnosti | Theses on a related topic