Theses on a related topic (having the same keywords):

marketingova strategie, plan marketing, communication mix, direct sales, channels, analyza ziskovosti marketingovych aktivit, segmentation, targeting, marketing return on sales, marketingovy plan, segmentace, prodejni cesty, odhad prodeje, pomer marketingovych vydaju k trzbam, ros marketing, strategic marketing, marketing return on investment, marketing costs to sales, marketing, primy prodej, roi, customer relationship management, zacileni trhu, rizeni vztahu se zakazniky, marketingovy komunikacni mix, future sales, analysis spend marketing activities

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2151.
Rapáč, Marián
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Law and Business / Law and Business
Master's thesis defence: Implementace marketingové strategie pod vlivem COVID-19 | Theses on a related topic Display description

2152.
Rapošová, Veronika
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt marketingové komunikace rozhlasové stanice | Theses on a related topic

2153.
Raschektaeva, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

2154.
Rataj, Tomáš
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace vybraného podnikatelského subjektu | Theses on a related topic

2155.
Rebeková, Pavla
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová a komunikační strategie vybrané kulturní instituce | Theses on a related topic

2156.
Redžić, Haris
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Úloha marketingové komunikace v procesu řízení podniku | Theses on a related topic

2157.
Reichenauerová, Kristýna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Případová studie přípravy a průběhu reklamní kampaně v developerské společnosti | Theses on a related topic

2158.
Reinerová, Karolína
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Aplikace testu barev v oblasti marketingu produktu | Theses on a related topic

2159.
Reitermanová, Denisa
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

2160.
Rejčová, Veronika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

2161.
Rejmanová Průšová, Lenka maiden name: Macháčková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace změny v organizaci | Theses on a related topic

2162.
Rejmanová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza managementu eventu | Theses on a related topic

2163.
Remezovska, Tetiana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Konkurenční výhoda českého podniku jako součást marketingové strategie při vstupu firmy na zahraniční trh | Theses on a related topic

2164.
Rendlová, Jana maiden name: Minaříková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahu. Metody komunikace a sledované cíle.Výzkum spojení komunikace – produkt – konkurenční výhoda – odlišení se – vztah | Theses on a related topic

2165.
Repaská, Kristína
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv politické korektnosti na obsahy a formy reklamy | Theses on a related topic

2166.
Resler, Jan
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Význam tvorby podnikatelského plánu pro úspěch IT záměru | Theses on a related topic

2167.
Resler, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Základní formáty elektronické-internetové reklamy a měření její účinnosti (varianty obchodních modelů) | Theses on a related topic

2168.
Rezutka, Anna Kristina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Branding as a Source of Competitive Advantage | Theses on a related topic

2169.
Rigoci, Zuzana maiden name: Šlahorová
Faculty: University of Finance and Administration
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikání malých a středních podniků v cestovním ruchu | Theses on a related topic

2170.
Ritschelová, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza aktuálních způsobů komunikace a návrh modelu komunikace v budoucnosti | Theses on a related topic

2171.
Rock, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití IT a CT technologií jako předpoklad úspěšného řízení vztahů se zákazníky | Theses on a related topic

2172.
Rogozhina, Anna
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Formulování marketingové strategie podniku na příkladě společnosti Uralenergoserviskomplekt (Rusko) | Theses on a related topic

2173.
Roháč, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán založení nového podniku | Theses on a related topic

2174.
Roháčková, Michaela
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic

2175.
Roháčková, Michaela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix podnikatelského subjektu | Theses on a related topic

2176.
Rohan, Ladislav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv známosti značky produktu na rozhodování spotřebitele o nákupu | Theses on a related topic

2177.
Rolejček, Zdeněk
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Veletrhy v marketingovém mixu podniků ve 21. století | Theses on a related topic

2178.
Romanovská, Hana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic

2179.
Rosa, Martin
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Řízení značky a komunikační strategie v praxi rodinného podniku | Theses on a related topic

2180.
Rosenkranc, Tomáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komparace komunikační strategie vybraných veřejných a soukromých vysokých škol | Theses on a related topic

2181.
Rosická, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve farmaceutickém průmyslu | Theses on a related topic

2182.
Rosolová, Petra maiden name: Kubinová
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Moderní aplikace marketingové komunikace | Theses on a related topic

2183.
Rotter, Lukáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt - podnik | Theses on a related topic

2184.
Rožek, Kryštof
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Digitalizace života a umělá inteligence – pokrok nebo apokalypsa? | Theses on a related topic

2185.
Rubínová, Nikola
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Silné a slabé stránky uplatňování marketingové strategie v podnicích | Theses on a related topic

2186.
Rubtsova, Natalya
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Firma v podmínkách ekonomické krize | Theses on a related topic

2187.
Rufer, Michael
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Social Media Return on Investment | Theses on a related topic

2188.
Rufer, Michael
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sports Marketing and Its Social Impact | Theses on a related topic

2189.
Rulf, Karel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Management fotbalového klubu | Theses on a related topic

2190.
Runtova, Tatiana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrated Marketing Communication and Company’s Business Plan | Theses on a related topic

2191.
Rutová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako součást marketingového mixu | Theses on a related topic

2192.
Rutová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Efektivní propojení nástrojů IMK v developerském odvětví | Theses on a related topic

2193.
Růžička, Marek
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Podnikový plán pro založení malého podniku | Theses on a related topic

2194.
Růžičková, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace veřejnoprávní a soukromoprávní televize | Theses on a related topic

2195.
Růžičková, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: "Think different" aneb Apple pod vedením Steva Jobse | Theses on a related topic

2196.
Růžičková, Marie
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication, Marketing Communication
Bachelor's thesis defence: Tiskové právo a jeho základní prvky regulace | Theses on a related topic

2197.
Růžičková, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský záměr v oblasti gastronomie | Theses on a related topic

2198.
Růžičková, Michaela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a etika v oblasti podnikání s informacemi | Theses on a related topic

2199.
Růžičková, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketing management and marketing planning in a state - subsidized organization | Theses on a related topic

2200.
Rychnovská, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ovlivňující prvky v reklamě | Theses on a related topic