Theses on a related topic (having the same keywords):

marketingovy mix, cenova politika, distribucni politika, strategie, zentrichova apatyka. marketing communication, product policy, price policy, the ge matrix, strategy, matice ge, swot analyza, komunikacni politika, marketing mix, distribution policy, marketingova komunikace, produktova politika, portfolio, communication policy, swot analysis, zentrichova apatyka.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2101.
Ladrová, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace v oblasti dětské zábavy | Theses on a related topic Display description

2102.
Lafek, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza konkurenčního prostředí společnosti | Theses on a related topic

2103.
Lanbamina, Ekaterina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové komunikace společnosti Volkswagen v období Diesel Gate | Theses on a related topic

2104.
Landová, Denisa
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace zaměřená na generaci Y | Theses on a related topic

2105.
Lánský, Josef
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic

2106.
Lapka, Lukáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje na internetu | Theses on a related topic
Bachelor's thesis defence: Podpora prodeje na internetu | Theses on a related topic

2107.
Laštovičková, Lucie
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Jazyková hra v reklamní komunikaci | Theses on a related topic

2108.
Látalová, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

2109.
Lavrentiev, Yury
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: The role of strategic business plans in promoting corporate health | Theses on a related topic

2110.
Lebedová, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Postavení značky z hlediska její image na trhu | Theses on a related topic

2111.
Leciánová, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vládní komunikační programy na podporu českého zboží – Klasa, Regionální potravina | Theses on a related topic

2112.
Ledecká, Ester
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sportovní marketing a PR vrcholového sportovce - Ester(STR)Ledecká | Theses on a related topic

2113.
Ledecká, Ester
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Sociologie značky - branding obchodní značky STR a její komunikační strategie | Theses on a related topic

2114.
Ledecká, Radka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace neziskových organizací s veřejností | Theses on a related topic

2115.
Ledecká, Radka
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Obalový a grafický design jako marketingový nástroj | Theses on a related topic

2116.
Lédl, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Integrace managementu bezpečnosti informací v systému řízení organizace | Theses on a related topic

2117.
Lejsek, Ludvík
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Historie, vývoj a budoucnost stavebního spoření z hlediska efektivnosti zhodnocení finančních prostředků | Theses on a related topic

2118.
Lenfeld, Martin
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aplikace zjištěných PPO (Potřeby, Požadavky, Očekávání) v souvislosti s kritickými faktory vyplývajícími z analýzy prostředí. SWOT analýza jako nástroj identifikace současného a predikce budoucího postavení společnosti. | Theses on a related topic

2119.
Letka, Anna
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Veletrhy a výstavy jako významná součást komunikační strategie | Theses on a related topic

2120.
Leutska, Sofiya
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Trendy v řízení obchodních strategií v praxi podniku | Theses on a related topic

2121.
Lindová, Linda
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

2122.
Linhartová, Stanislava
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

2123.
Link, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru obchodu (rychloobrátkové zboží) | Theses on a related topic

2124.
Liskovská, Jana maiden name: Vítková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Business plan of SME (Small and Medium sized Enterprise) | Theses on a related topic

2125.
Litera, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic

2126.
Lizec, Radek
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic

2127.
Lomozová, Andrea
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie soukromých a státních vysokých škol | Theses on a related topic

2128.
Lopatko, Valentin
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration
Bachelor's thesis defence: The Role of New Media in a Modern Marketing Communication | Theses on a related topic

2129.
Lormanová, Barbora
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Teória hier v podnikovej praxi | Theses on a related topic

2130.
Loudová, Kristýna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace Pražského Mezinárodního Maratonu | Theses on a related topic

2131.
Ludvíková, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

2132.
Ludvíková, Dagmar
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

2133.
Lukášová, Dominika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: České oděvní blogy jako nástroj product placementu | Theses on a related topic

2134.
Lukešová, Andrea
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu v současné české společnosti | Theses on a related topic

2135.
Lukešová, Michaela
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Sociální sítě jako trendový nástroj digitální komunikace | Theses on a related topic

2136.
Luksch, Radek
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace Armády České republiky ve vztahu k veřejnosti | Theses on a related topic

2137.
Lukyanchenko, Anastassiya
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Pinterest | Theses on a related topic

2138.
Luňáková, Nela
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Budování značky prostřednictvím sociálních sítí | Theses on a related topic

2139.
Luniova, Anhelina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Branding – Its History and New Challenges
Master's thesis defence: Branding – Its History and New Challenges | Theses on a related topic

2140.
Lustyk, Jakub
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model zákaznické segmentace vybraného podniku | Theses on a related topic

2141.
Lutai, Nikita
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

2142.
Luu Thanh, Thuy
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace a tvorba konkrétního marketingového plánu v umělecké činnosti | Theses on a related topic

2143.
Luuová, Thi Thanh Thuy maiden name: Luuova
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Vliv marketingu na změnu poptávky po produktu | Theses on a related topic

2144.
Luuová, Thi Thanh Thuy maiden name: Luuova
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Řízení značky a komunikační strategie při vstupu na zahraniční trh v praxi podniku | Theses on a related topic

2145.
Lžičařová, Anna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces budování značky | Theses on a related topic

2146.
Macasová, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam implementace PR do zdravotnických zařízení | Theses on a related topic

2147.
Mačák, Leoš
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing neziskové organizace Tichý svět – chráněná pracoviště, o. p. s. | Theses on a related topic

2148.
Máčátová, Alice maiden name: Vysloužilová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie firmy | Theses on a related topic

2149.
Maděra, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Konzervativní strategie zhodnocování volných finančních prostředků | Theses on a related topic

2150.
Magrotová, Vlasta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace jako nástroj řízení společenského chování lidí | Theses on a related topic