Theses on a related topic (having the same keywords):

strategie, marketingovy mix, rozpocet strategy, communication mix, campaign, media mix, komunikacni mix, reklama, kampan, cilova skupina, medialni mix, marketing mix, target gross, marketing, advertising, media plans, reklamni kampan, mediaplan, advertising campaign, budget

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Lipková, Monika
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic Display description

102.
Macura, Jiří
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

103.
Makoveeva, Inna
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aplikace teorie her v marketingu | Theses on a related topic

104.
Mandová, Alexandra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

105.
Marková, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metody guerilla marketingu | Theses on a related topic

106.
Maříková, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Aplikace marketingu v estetické medicíně | Theses on a related topic

107.
Mašková, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Předpoklady úspěšné marketingové kampaně – důležité atributy komunikace se zákazníkem ve firmě CAG s.r.o. | Theses on a related topic

108.
Mayerová, Michaela
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

109.
Mieresová, Lenka maiden name: Koudelková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komplexní strategie PR komunikace projektu Receptář v letech 2008-2009 | Theses on a related topic

110.
Miklasová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace EverGreen Medical Center s.r.o. | Theses on a related topic

111.
Mikulcová, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie v oblasti péče o zdraví | Theses on a related topic

112.
Milata, Milan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Osobnostní předpoklady, schopnosti a dovednosti podporující úspěch | Theses on a related topic
Bachelor's thesis defence: Řízení vztahů se zákazníky a tvorba hodnoty a přidané hodnoty | Theses on a related topic

113.
Miloserdova, Ekaterina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingu na změnu poptávky po produktu | Theses on a related topic

114.
Mladý, Miloš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová komunikace v podmínkách firmy DHL Express (Czech Republic), s.r.o | Theses on a related topic

115.
Moravcová, Tereza
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

116.
Nemečková, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace – využití a propojení jednotlivých nástrojů v praxi | Theses on a related topic

117.
Nemečková, Veronika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Vliv integrované marketingové komunikace na úspěšnost prodeje firmy PEPSICO CZ s.r.o. | Theses on a related topic

118.
Ondroušková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

119.
Osčádalová, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prezentace neziskových organizací a efektivní získávání finančních prostředků | Theses on a related topic

120.
Palková, Martina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategické a detailní plánování reklamní kampaně společnosti Karlštejnsko s.r.o. | Theses on a related topic

121.
Pánková, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

122.
Patchenskii, Aleksandr
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Principy a význam marketingu | Theses on a related topic

123.
Pátková, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků podpory prodeje v podniku Schwarzmüller | Theses on a related topic

124.
Pavlínová, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Odborný a sociální profil marketéra v současné české společnosti | Theses on a related topic

125.
Pelikánová, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň společnosti pořádající odborné konference | Theses on a related topic

126.
Peštová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace malé obce v oblasti cestovního ruchu s přihlédnutím k audiovizuální podpoře | Theses on a related topic

127.
Pithardová, Renata
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

128.
Poláček, Michal
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň | Theses on a related topic

129.
Ponerová, Nikol
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Reklamní kampaň společnosti K +K s. r.o. | Theses on a related topic

130.
Porupka, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s marketingovým mixem v marketingově řízeném podnikatelském subjektu | Theses on a related topic

131.
Pospíšilová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aplikace teorie her v marketingu | Theses on a related topic

132.
Povolná, Alena
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Reklama jako obraz kultury | Theses on a related topic

133.
Prošková, Olga
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nástrojů marketingové komunikace vybraného produktu | Theses on a related topic

134.
Punčochářová, Andrea
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

135.
Rákosník, Jakub
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Internetový marketing a PPC reklama ve vybrané firmě | Theses on a related topic

136.
Rapošová, Veronika
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt marketingové komunikace rozhlasové stanice | Theses on a related topic

137.
Rutová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako součást marketingového mixu | Theses on a related topic

138.
Rutová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Efektivní propojení nástrojů IMK v developerském odvětví | Theses on a related topic

139.
Rychnovská, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ovlivňující prvky v reklamě | Theses on a related topic

140.
Říha, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza kampaně s využitím prostředků podpory prodeje k znovuotevření maloobchodu Dům Barev | Theses on a related topic

141.
Říhová, Veronika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace hokejového klubu | Theses on a related topic

142.
Saina, Karina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie vybrané firmy | Theses on a related topic

143.
Sierra, Klára maiden name: Skorunková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Propagační potenciál historických tématizací v české TV reklamě z hlediska porozumění tématickým kontextům – soubor kazuistik s výzkumem úrovně relevantní znalostní úrovně veřejnosti | Theses on a related topic

144.
Slavíková, Monika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

145.
Svobodová, Eliška
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh integrované marketingové komunikace nového pojistného produktu | Theses on a related topic

146.
Šenková, Dominika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Gender marketing na příkladu reklamní kampaně Dove | Theses on a related topic

147.
Šreiberová, Veronika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic

148.
Štefková, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Dramaturgie a realizace reklamního spotu pro vybraný pivovar | Theses on a related topic

149.
Toušková, Hana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

150.
Trsková, Monika maiden name: Chotěborská
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace se zákazníkem v Penzijním fondu České spořitelny, a.s. | Theses on a related topic