Theses on a related topic (having the same keywords):

event marketing, nastroje marketingove komunikace, osobni prodej, podpora prodeje, sales promotion, reklama, marketing communications mix, marketing communication tools, direct marketing, advertising, personal selling, integrated marketing communication., klicova slova komunikacni mix, event, mix nastroju marketingove komunikace, integrovana marketingova komunikace. keywords communication mix, pr

Keywords ordered alphabetically | Keywords ordered by occurrence rate

751.
Valentová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Přímý prodej a marketingová komunikace | Theses on a related topic Display description

752.
Valová, Linda
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komplexní strategie PR komunikace vybrané produktové řady (Digitální zrcadlovka Canon EOS) | Theses on a related topic

753.
Vančatová, Ivana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Právo a etika v marketingové komunikaci | Theses on a related topic

754.
Vandasová, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Věrnostní programy a jejich komunikační potenciál pro oblast chemických produktů | Theses on a related topic

755.
Vanišová, Veronika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost reklamy a marketingová kampaň Skanska Reality | Theses on a related topic

756.
Vaňkátová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Formy marketingové komunikace společnosti CK Firo-tour, a.s. | Theses on a related topic

757.
Vaňková, Jana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt event marketingu vybrané společnosti | Theses on a related topic

758.
Vanžurová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

759.
Vávrová, Klára
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem jako předpoklad úspěchu podnikatelského subjektu na trhu | Theses on a related topic

760.
Vavrušková, Monika maiden name: Šambronská
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje a spotřebitelská soutěž | Theses on a related topic

761.
Vavřínová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: 20 let vývoje marketingové komunikace v ČR 1989-2010 | Theses on a related topic

762.
Veithová, Simona
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Negativní dopady marketingu pohledem marketérů | Theses on a related topic

763.
Vendégová, Linda
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Internetová komunikace | Theses on a related topic

764.
Veselý, Milan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Coca Cola x Pepsi Cola - společné a odlišné rysy jejich komunikační strategie | Theses on a related topic

765.
Veselý, Pavel
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic

766.
Větrovcová, Anna
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing strategy of Coca Cola, Pepsi and Kofola on the Czech market | Theses on a related topic

767.
Vimpelová, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zobrazování zvolené subkultury v marketingových komunikátech | Theses on a related topic

768.
Visloguzova, Elena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Eticky kontroverzní aspekty v event marketingu | Theses on a related topic

769.
Vladimirova, Mariia
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů MK | Theses on a related topic

770.
Vlach, Ondřej
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vývoj mediálního trhu v ČR | Theses on a related topic

771.
Vlachová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aktivity formy podpory prodeje konkrétní obchodní společnosti - na příkladu firmy VITANA | Theses on a related topic

772.
Vlastník, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Moderní marketing a jeho vliv na nákupní rozhodování spotřebitele | Theses on a related topic

773.
Vlk, Milan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Základní formáty elektronické-internetové reklamy(reklamy) a měření jejich účinnosti | Theses on a related topic

774.
Vo, Hoang Ngan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Mediální kampaň a možnosti jejího využití pro nábor studentů VŠFS | Theses on a related topic

775.
Vocásek, Zdeněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic

776.
Vojtíšek, Petr
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj reálné komunikační kampaně na pozadí stupňující se finanční krize | Theses on a related topic

777.
Vokounová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Strategický marketing společnosti BSH domácí spotřebiče s.r.o. | Theses on a related topic

778.
Vomočilová, Štěpánka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Propagace nevládní neziskové organizace Člověk v tísni | Theses on a related topic

779.
Vopěnková, Denisa
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace baletního souboru Národního divadla | Theses on a related topic

780.
Vorobiova, Valeriia
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Praktická analýza marketingové komunikace | Theses on a related topic

781.
Vošahlík, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

782.
Votýpková, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv reklamy na spotřebitele | Theses on a related topic

783.
Vránová, Andrea
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vznik nových typů agentur v České republice pro mediální oblast marketingové komunikace | Theses on a related topic

784.
Vršecký, Martin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje na internetu | Theses on a related topic

785.
Weissová, Klára
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

786.
Yarullina, Nastassia maiden name: Tsiunis
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Metody výzkumu účinnosti reklamní kampaně | Theses on a related topic

787.
Zalabák, Aleš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Reklama, spotřební chování a plánování komunikační strategie | Theses on a related topic
Bachelor's thesis defence: Reklama, spotřební chování a plánování komunikační strategie | Theses on a related topic
Bachelor's thesis defence: Reklama, spotřební chování a plánování komunikační strategie | Theses on a related topic

788.
Zalabák, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Tvorba marketingové kampaně pro společnost xy a měření její efektivity | Theses on a related topic

789.
Zámečník, Stanislav
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití prostředků podpory prodeje v organizaci | Theses on a related topic

790.
Zárubová, Monika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza věrnostního programu Českých aerolinií | Theses on a related topic

791.
Zázvorková, Aneta
Faculty: University of Finance and Administration
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v marketingové komunikaci | Theses on a related topic

792.
Zemanová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Propagace věrnostního programu obchodní jednotky - Tesco Clubcard | Theses on a related topic

793.
Zhidov, Konstantin
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate Communication with Media | Theses on a related topic

794.
Zoubková, Markéta maiden name: Novotná
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování globální značky produktu pomocí nástrojů IMK ve vybraném podniku | Theses on a related topic

795.
Zýval, Filip
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost marketingových nástrojů využívaných ve farmacii | Theses on a related topic

796.
Žákovcová, Barbora
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Moderní nástroje internetového marketingu | Theses on a related topic

797.
Žďárská, Nicole
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza spotřebitelských soutěží čerpacích stanic OMV v České republice | Theses on a related topic

798.
Abaci, Hamza
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sales Promotion Methods and Techniques – Consumer Contest | Theses on a related topic

799.
Abdrakhmanov, Ilya
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Transmitting the personal image on corporations, brands and products as a marketing communication tool | Theses on a related topic

800.
Akbassova, Feiruza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metody a techniky podpory prodeje - spotřebitelské soutěže | Theses on a related topic