Theses on a related topic (having the same keywords):

strategie, osobni prodej, podpora prodeje, reklama, realizace., telemarketing, marketingove komunikace, direct marketing, sponzoring, rizeni vztahu se zakazniky, public relations

Keywords ordered alphabetically | Keywords ordered by occurrence rate

651.
Červený, Zdeněk
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Využití situačních analýz v oblasti strategického plánování | Theses on a related topic Display description

652.
Červinková, Michaela
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam emocí v marketingu | Theses on a related topic

653.
Čičatková, Marcela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum | Theses on a related topic

654.
Čihák, Miloš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití výzkumu trhu pro tvorbu reklamy. | Theses on a related topic

655.
Čiháková, Jaroslava
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Současný a předpokládaný vývoj mediálního trhu v České republice | Theses on a related topic

656.
Číryová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Public relations festivalu Advik | Theses on a related topic

657.
Čížek, Milan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Optimalizace marketingové komunikace vybrané firmy | Theses on a related topic
Bachelor's thesis defence: Optimalizace marketingové komunikace vybrané firmy | Theses on a related topic

658.
Čmolík, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing informačních služeb | Theses on a related topic

659.
Čtvrtníková, Alena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické limity reklamy | Theses on a related topic

660.
Čunátová, Jana maiden name: Francová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Personální řízení ve Veřejné správě | Theses on a related topic

661.
Čunátová, Jana maiden name: Francová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Personální management ve veřejné správě | Theses on a related topic

662.
Dachsová, Šárka maiden name: Horynová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje ve vybrané farmaceutické společnosti | Theses on a related topic

663.
Danihel, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj ekonomické náročnosti komerční reklamy od roku 1989 do roku 2010 | Theses on a related topic

664.
Datskova, Maria
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

665.
Dauzova, Amina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

666.
Demartyno, Anton
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Online PR jako nový prvek v PR | Theses on a related topic
Bachelor's thesis defence: Online PR jako nový prvek v PR | Theses on a related topic

667.
Demartyno, Anton
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Měření sledovanosti médií v ČR | Theses on a related topic

668.
Demjanová, Jitka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití asociačních procesů v marketingové komunikaci | Theses on a related topic

669.
Demlová, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická charakteristika působení marketingové komunikace na seniory | Theses on a related topic

670.
Demlová, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Neziskové organizace zaměřené na seniory | Theses on a related topic

671.
Demokhina, Natalia
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy jako nástroj podpory prodeje v kontextu integrované marketingové komunikace | Theses on a related topic

672.
Denemark, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně vybraného produktu | Theses on a related topic

673.
Denisová, Natálie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Společenská odpovědnost firem jako nástroj konkurenceschopnosti | Theses on a related topic

674.
Dernova, Anastasia
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Srovnání marketingové strategie Nike a Adidas | Theses on a related topic

675.
Diatilo, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv sociálního prostředí na nákupní chování spotřebitele | Theses on a related topic

676.
Dipolt, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Strategický management ve společnosti JU TURN Gastro s.r.o. | Theses on a related topic

677.
Divíšková, Alena maiden name: Vyžďurová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Hodnocení marketingového mixu vybrané firmy | Theses on a related topic
Bachelor's thesis defence: Hodnocení marketingového mixu vybrané firmy | Theses on a related topic

678.
Divíšková, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Reklamní kampaň pro soukromě hospodařícího zemědělce | Theses on a related topic

679.
Dlouhý, Jiří
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Interní audit, kontrola a controlling v řízení podniku | Theses on a related topic

680.
Dobřichovská, Jana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivnost komerční komunikace | Theses on a related topic

681.
Dohnal, David
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Implementace nástrojů a metodik pro navázání a rozvoj vztahů v aktuálním prostředí | Theses on a related topic

682.
Dohnalová, Milada maiden name: Soustružníková
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikání a strategické řízení vybrané energetické společnosti | Theses on a related topic

683.
Dolejší, František
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Je televizní reklama v dnešní době stále ještě relevantní? | Theses on a related topic

684.
Dolejší, František
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Uživatelé Facebooku jako cílová skupina reklamní komunikace | Theses on a related topic

685.
Dolejší, Jaroslava
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Skupinová identita a spotřební kultura | Theses on a related topic

686.
Dolejšová, Kamila
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu Řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. Vliv komunikace na další složky marketingového mixu. | Theses on a related topic

687.
Doležal, Filip
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Je televizní reklama jako nástroj propagace služby či výrobku stále účinná? | Theses on a related topic

688.
Doležal, Jiří
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Možnosti a technická omezení marketingových kampaní v Direct Marketingu | Theses on a related topic

689.
Doleželová, Andrea
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů | Theses on a related topic

690.
Doleželová, Nathalia
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Strategické řízení lidských zdrojů ve vybraném podniku | Theses on a related topic

691.
Doležil, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proměny inzertních (reklamních) komunikátů v závislosti na změnách koncepce marketingových činností | Theses on a related topic

692.
Dolotina, Izida
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické aspekty marketingové komunikace a chování spotřebitele společnosti Tesco Stores CR a.s. | Theses on a related topic

693.
Domaníková, Ivana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Finančné plánovanie komunikačných kampaní | Theses on a related topic

694.
Dostálová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

695.
Dostálová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

696.
Douda, Jakub
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Jazyková hra v reklamní komunikaci | Theses on a related topic

697.
Douda, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Transformace příspěvkové organizace do jiné právně organizační formy | Theses on a related topic

698.
Douda, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty zavádění nového produktu na trh | Theses on a related topic

699.
Douda, Vítězslav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Analýza controllingového systému konkrétního podniku | Theses on a related topic

700.
Drahovzal, David
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Provozování rozhlasového a televizního vysílání | Theses on a related topic