Theses on a related topic (having the same keywords):

podlinka, reklamni sdeleni, zakaznik, through the line, integrovana marketingova komunikace, nastroje marketingove komunikace, skrz linku, podpora prodeje, osobni prodej, below the line, mobile operator, sales promotion, reklama, spolecnost, tv, intagreted marketing communication, above the line, market, efektivnost, primy marketing, advertising message, company, nadlinka, activity, vztahy s verejnosti, marketing communication?s tools, advertising, customer, efficiency, direct marketing, personal selling, medium, trh, marketing campaign, analysis, marketingova kampan, analyza, aktivita, mobilni operator, public relations

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1901.
Bektibaeva, Aruzhan
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Budování globální značky produktu pomocí nástrojů IMK ve vybraném podniku | Theses on a related topic Display description

1902.
Belaskanova, Aigerim
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace neziskových organizací s médii | Theses on a related topic

1903.
Belaya, Olga
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Hodnocení podniku na základě finanční analýzy | Theses on a related topic

1904.
Bělíková, Kateřina
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Mgr.
Programme/field: Security and Law Studies / Security and Law Studies
Master's thesis defence: Kriminalistická trasologie | Theses on a related topic

1905.
Belko, Stanislav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

1906.
Belozyorova, Mariya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results | Theses on a related topic

1907.
Benda, Radek
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Corporate publishing jako efektivní nástroj marketingové komunikace společnosti Vodafone Czech Republic a.s. | Theses on a related topic

1908.
Benešová, Blanka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Koncepce a struktura výroční zprávy podniku jako nástroje komunikace | Theses on a related topic

1909.
Benešová, Jitka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické faktory působící na rozhodování zákazníka | Theses on a related topic

1910.
Benešová, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza vybrané TV reklamy vysílané v rámci sportovního pořadu | Theses on a related topic

1911.
Benešová, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

1912.
Benešová, Michaela
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Lidé v marketingu | Theses on a related topic

1913.
Benešová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj věrnostních programů a jejich vliv na loajalitu zákazníka | Theses on a related topic

1914.
Benešová, Patricie
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

1915.
Benoni, Gabriela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Obchodní firma | Theses on a related topic

1916.
Beránek, Karel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Specialization in Law / Legal Aspects in Business
Master's thesis defence: Dispozice se závodem | Theses on a related topic

1917.
Beregova, Khrystyna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Emoce v marketingu | Theses on a related topic

1918.
Berezkinová, Liliana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Společenská odpovědnost firem | Theses on a related topic

1919.
Bereznyak, Kirill
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Vyhodnocení ekonomické efektivnosti investičního záměru | Theses on a related topic

1920.
Berikbaeva, Lalita
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: The Secrets of Communication in Marketing Communication | Theses on a related topic

1921.
Beskydiarová, Veronika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Service Marketing Mix in Chosen Company | Theses on a related topic

1922.
Bešťáková, Kateřina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Security and Law Studies / Security and Law Studies
Master's thesis defence: Působení žen ve Vězeňské službě České republiky | Theses on a related topic

1923.
Bezděčka, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zdroje financování rozvoje podniku na kapitálovém trhu | Theses on a related topic

1924.
Bezdička, Josef
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Informatics / Applied Informatics
Master's thesis defence: Implementace Microsoft CRM | Theses on a related topic

1925.
Bílková, Lucie maiden name: Chlumská
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Interní komunikace ve společnosti Letiště Praha, a. s. | Theses on a related topic

1926.
Bilyaeva, Aliya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Price discrimination in the Russian market of telecommunication | Theses on a related topic

1927.
Birošová, Kristína
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Dizajn reklamy z pohladu neuromarketingu | Theses on a related topic

1928.
Birsen, Sercan
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: International Trade and Economy in Turkey since Declaration of Republic
Master's thesis defence: The Effect of Cultural Intelligence for Global Career Intentions | Theses on a related topic

1929.
Bittner, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Virální marketing a sociální sítě | Theses on a related topic

1930.
Bizyukova, Snezhana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Cash or non-cash, what to support in the future? | Theses on a related topic

1931.
Blábolil, Rudolf
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků a metod přímého prodeje | Theses on a related topic

1932.
Blahník, Jan
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Využití umělé inteligence v řízení vztahů se zákazníkem (v obchodě, v marketingu…) | Theses on a related topic

1933.
Blažek, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán na založení kavárny | Theses on a related topic

1934.
Blažková, Kamila
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Odraz změn zákaznického chování ve strategii firmy | Theses on a related topic

1935.
Bobková, Ivona
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Současná výuka fashion marketingu v České republice – situační zpráva | Theses on a related topic
Master's thesis defence: Současná výuka fashion marketingu v České republice – situační zpráva | Theses on a related topic

1936.
Bodlák, Filip
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Value Chain Analysis and Competitive Advantage of an Organisation | Theses on a related topic

1937.
Boháčová, Diana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Teorie a praxe využití standardizovaných komunikačních postupů vybrané firmy v praxi obchodního reprezentanta | Theses on a related topic

1938.
Bohinský, Petr
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Finanční a nefinanční faktory ovlivňujíci výkonnost podniku | Theses on a related topic

1939.
Böhm, Robert
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: Využití event marketingu při uvedení automobilu KIA Cee’d GT na český trh v roce 2013 | Theses on a related topic

1940.
Böhmová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Projektová studie komunikační kampaně obchodu s květinami s implementací integrované marketingové komunikace | Theses on a related topic

1941.
Bőhmová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Význam strategického plánování pro rozvoj obcí, měst a regionů | Theses on a related topic

1942.
Bohuslavová, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Financování neziskové organizace z reklamy | Theses on a related topic

1943.
Bohušík, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

1944.
Boch, Slávek
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán na založení restaurace | Theses on a related topic

1945.
Boch, Slávek
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Strategický finanční plán a jeho význam pro finanční řízení podniku | Theses on a related topic

1946.
Bokenbayeva, Gauhar
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Employee motivation and workplace stress management | Theses on a related topic

1947.
Bolatov, Shyngys
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Evaluation of company’s reliabilities and suggestion of optimal way of Financing | Theses on a related topic

1948.
Bolehovský, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Strategický finanční plán MSP | Theses on a related topic

1949.
Borgesová, Diana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Stratégia vstupu výrobcu automobilov na nový zahraničný trh | Theses on a related topic

1950.
Borová, Adéla
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní aplikace marketingu v hotelnictví | Theses on a related topic