Theses on a related topic (having the same keywords):

marketingovy mix, podpora prodeje, korporatni segment, komunikacni mix, financni sektor, segmentace, male a stredni podniky, komunikace, firma, cilova skupina, produkt, marketingova komunikace, klient, akvizice, banka xy, marketingova kampan

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1701.
Grillová, Gabriela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Budování inteligentní firmy pomocí nástrojů IMK | Theses on a related topic Display description

1702.
Grimberg, Tatyana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Budování úspěšné módní značky | Theses on a related topic

1703.
Grinkevich, Irina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a chování zákazníka | Theses on a related topic

1704.
Grombířová, Kamila
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Control and Audit)
Master's thesis defence: Průměrné náklady kapitálu ve vybraném segmentu MSP | Theses on a related topic

1705.
Grubnerová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Slevové portály a jejich místo v marketingu poskytovatele slev | Theses on a related topic

1706.
Gruntorád, Ondřej
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Návrh a vyhodnocení marketingové kampaně | Theses on a related topic

1707.
Grygoryuk, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing a marketingová komunikace olympijských her | Theses on a related topic

1708.
Gulánová, Tereza
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Porovnání IAS/IFRS s ČÚL a První přijetí IFRS | Theses on a related topic

1709.
Gunaeva, Gerenzel
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnik a význam jeho zviditelnění na sociálních sítích | Theses on a related topic

1710.
Guthová, Monika
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

1711.
Gutwirthová, Eliška
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Efektivní uplatňování nástrojů sportovního marketingu u profesionálních fotbalových klubů | Theses on a related topic

1712.
Gyürke, Ivana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Hodnocení marketingové komunikace vybrané firmy | Theses on a related topic

1713.
Habib, Anis
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Životní cyklus produktu | Theses on a related topic

1714.
Háček, Jiří
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketing služeb - komunikace vybraného střediska dopravní firmy | Theses on a related topic

1715.
Háčková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Marketingový mix a jeho aplikace ve finančních službách | Theses on a related topic

1716.
Hadžalová, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Segmentace trhu a vliv positioningu na chování zákazníka | Theses on a related topic

1717.
Haffner, Vladislav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Volba účinného manažerského stylu v řízení firmy, při podpoře různých typů podnikatelských strategií | Theses on a related topic

1718.
Hajíček, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní segmentace portfolia potenciálních zákazníků a souvislost s určenými cíly společnosti. Význam segmentace a volba kritérií segmentace dle zaměření a vize společnosti | Theses on a related topic

1719.
Hájková, Barbora
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

1720.
Hájková, Eva maiden name: Gondová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

1721.
Hájková, Ivana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Mystery shopping - projekt pro konkrétní firmu | Theses on a related topic

1722.
Hála, Ivan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Financování MSP v postkrizovém období | Theses on a related topic

1723.
Halada, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - základní dokument počátečních fází životního cyklu MSP | Theses on a related topic

1724.
Hálková, Kristina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam hodnoty produktu pro zákazníky v moderním marketingu | Theses on a related topic

1725.
Haluzová, Alena
Faculty: University of Finance and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic

1726.
Hamáková, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

1727.
Hamáková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Estetické aspekty reklamy | Theses on a related topic

1728.
Hamouz, Lukáš
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vývoj marketingových strategií v herním průmyslu | Theses on a related topic

1729.
Hamouz, Ondřej
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingová komunikace vysoké školy při oslovení potenciálních studentů | Theses on a related topic

1730.
Hamouz, Ondřej
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociálně-psychologické problémy zavádění nového produktu na trh | Theses on a related topic

1731.
Hampejsová, Lucie
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Persvaze a její prostředky v současné marketingové komunikaci | Theses on a related topic

1732.
Hanáková, Marcela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Uvedení nového výrobku na český trh | Theses on a related topic

1733.
Hanek, Jaroslav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Faktory ovlivňující přijetí či odmítnutí reklamy zákazníkem společnosti | Theses on a related topic

1734.
Hanka, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový mix a jeho aplikace v praxi | Theses on a related topic

1735.
Hanke, Jiří
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Význam rozvoje manažerských dovedností pro konkurenceschopnost firmy, hry a aktivity pro jejich rozvoj | Theses on a related topic

1736.
Hanuš, Ondřej
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

1737.
Hanzlíčková, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Mediální plán kampaně "Kooperativa NA100PRO" | Theses on a related topic

1738.
Hanzlík, Michal
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU)
Master's thesis defence: Aplikace sociálních sítí v interní a externí komunikaci obcí | Theses on a related topic

1739.
Hanzlíková, Miluše
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kvalifikační a osobnostní požadavky na marketéra | Theses on a related topic

1740.
Hartvichová, Šárka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role příběhu v marketingové komunikaci | Theses on a related topic

1741.
Harvalík, Robert
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Návrh systému marketingového řízení podniku (aplikace moderních prvků) | Theses on a related topic

1742.
Hassmanová, Markéta
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

1743.
Hassmanová, Markéta
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketingová strategie vybrané společnosti | Theses on a related topic

1744.
Hašek, Miloslav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Využití studie proveditelnosti při přípravě investičního projektu | Theses on a related topic

1745.
Hašek, Miloš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zdravý životní styl a jeho propagace | Theses on a related topic
Master's thesis defence: Propagace firmy Wheelies | Theses on a related topic

1746.
Hašková, Karolína
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování globální značky produktu pomocí nástrojů IMK ve vybrané společnosti | Theses on a related topic

1747.
Hauptová, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě. Zaměření na In-store marketing na lokálním trhu | Theses on a related topic

1748.
Hauptová, Kateřina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Event marketingová komunikace v globální společnosti z pohledu lokálního trhu | Theses on a related topic

1749.
Hauptvogel, Jaroslav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Reorganizace a restrukturalizace firmy | Theses on a related topic

1750.
Hauptvogel, Jaroslav
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Implementace procesního řízení ve vybrané společnosti | Theses on a related topic