Theses on a related topic (having the same keywords):

marketingovy mix, podpora prodeje, korporatni segment, komunikacni mix, financni sektor, segmentace, male a stredni podniky, komunikace, firma, cilova skupina, produkt, marketingova komunikace, klient, akvizice, banka xy, marketingova kampan

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1801.
Hojdová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Identita v pohybu - konstrukce identit v prostoru působení marketingových komunikací | Theses on a related topic Display description

1802.
Holasová, Kristýna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Faktory ovlivňující nákupní rozhodování českých spotřebitelů | Theses on a related topic

1803.
Holatová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimální působení na percepci spotřebitele v komunikační strategii | Theses on a related topic

1804.
Holcrová, Pavlína
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace Penzijní společnosti České pojišťovny, a.s. při zavedení nového produktu na trh | Theses on a related topic

1805.
Holíková, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikace a typologie člověka | Theses on a related topic

1806.
Hollanová, Eliška
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Role marketingového výzkumu v procesu řízení značky | Theses on a related topic

1807.
Holman, Oliver
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1808.
Holotová, Pavla
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní segmentace portfolia potenciálních zákazníků a souvislost s určenými cíli společnosti | Theses on a related topic

1809.
Holoubek, Ondřej
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Slevové portály a jejich místo v marketingu poskytovatele slev | Theses on a related topic

1810.
Holubičková, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný produkt | Theses on a related topic

1811.
Holubová, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Řízení vztahů na pracovišti | Theses on a related topic

1812.
Holubová, Sandra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Limbické typy , vliv pohlaví a věku zákazníka na rozdíly v preferencích | Theses on a related topic

1813.
Holý, Jiří
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metody a postupy při řízení vztahů se zákazníky, jako základní předpoklad úspěchu konkrétního podnikatelského subjektu v rámci hyperkonkurence a turbulentního prostředí na trhu. | Theses on a related topic

1814.
Holý, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový plán zavedení nového produktu na trh | Theses on a related topic

1815.
Holý, Libor
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Náhrada škody poškozeným z odpovědnostního pojištění | Theses on a related topic

1816.
Homolková, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Audiovizuální virální sdělení, předpoklady jeho komunikační úspěšnosti – výběr kazuistik, analýza obsahu a formy | Theses on a related topic

1817.
Hondlová, Barbora
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategická analýza organizace a její vliv na marketing organizace | Theses on a related topic

1818.
Hora, Václav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Problematika rozvoje katastrálního území obce Vrskmaň v souvislosti s těžební činností | Theses on a related topic

1819.
Horáček, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku – Projektová (analytická) studie "Evoluce" | Theses on a related topic

1820.
Horáčková, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza a optimalizace věrnostního programu skupiny Gastro Group | Theses on a related topic

1821.
Horáková, Michaela
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

1822.
Horčíková, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix ve finančních službách | Theses on a related topic

1823.
Horna, Miroslav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Význam průzkumu spokojenosti zákazníků pro identifikaci jejich potřeb, požadavků a očekávání | Theses on a related topic

1824.
Hošek, Lukáš
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha manažera pro klíčové zákazníky v rozvoji vztahů | Theses on a related topic

1825.
Hošková, Ivana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Certifikace v podmínkách malých a středních podniků | Theses on a related topic

1826.
Hótová, Šárka maiden name: Koubová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Budování značky v prostředí nadnárodní společnosti pro lokální trhy | Theses on a related topic

1827.
Houf, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace v globálním světě | Theses on a related topic

1828.
Housková, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proč lidé podléhají reklamě | Theses on a related topic

1829.
Houštecký, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Etika v bankovnictví | Theses on a related topic

1830.
Hovorka, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Státní programy podpory malého a středního podnikání – dotace, subvence, pobídky | Theses on a related topic

1831.
Hovorka, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Synergie rozhlasového vysílání a internetové prezentace | Theses on a related topic

1832.
Hrabalová, Lucie maiden name: Kišová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Negativní jevy marketingu | Theses on a related topic

1833.
Hrabalová, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu - Tenisová škola Return | Theses on a related topic

1834.
Hradecká, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Řízení lidských zdrojů v multikulturním prostředí | Theses on a related topic

1835.
Hradecká, Markéta
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na životní styl mladé generace | Theses on a related topic

1836.
Hraničková, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Internetová komunikace | Theses on a related topic

1837.
Hráská, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zdravý životní styl a jeho propagace | Theses on a related topic

1838.
Hrazdírová, Michaela
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie rozvoje cestovního ruchu v Ústeckém kraji | Theses on a related topic

1839.
Hrdlička, Ondřej
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace prostřednictvím sociálních sítí | Theses on a related topic

1840.
Hrdlička, Ondřej
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance), Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Synergický efekt při akvizici firmy | Theses on a related topic

1841.
Hrdličková, Daniela
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová komunikace v potravinářském průmyslu | Theses on a related topic

1842.
Hromádka, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Fúze a akvizice ve finančních službách | Theses on a related topic

1843.
Hrozová Kotoučová, Veronika maiden name: Kotoučová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Propagační video jako nástroj marketingové komunikace golfové společnosti | Theses on a related topic

1844.
Hrubá, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech | Theses on a related topic

1845.
Hrušáková, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přímý marketing jako komunikační technika v praxi e-shopů v ČR | Theses on a related topic

1846.
Hruška, Adam
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza interní komunikace firmy Trask Solutions a.s. se zaměřením na firemní časopis Update | Theses on a related topic

1847.
Hrušková, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty zavádění nového produktu na trh | Theses on a related topic

1848.
Hrušková, Romana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Společenská odpovědnost bank v ČR | Theses on a related topic

1849.
Hrůzová, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Komparace investičního bankovního úvěru a finančního leasingu | Theses on a related topic

1850.
Hrvol, Jaroslav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza veřejné podpory v ČR v období 2003-2006 ve vztahu k MSP | Theses on a related topic