Theses on a related topic (having the same keywords):

abcde socioekonomicka klasifikace cilovych skupin, ofront loadedo kampan, medialni cile, medialni planovani, medialni ukazatele, metody marketingoveho vyzkumu, rating, banner advertising, marketing objectives, socio-economic classification of target groups abcde, cpp, iradia, kvalitativni marketingovy vyzkum, kvantitativni marketingovy vyzkum, newsletter, pulsni kampan, rozhlas, taktika vlny, trps, frequency, "front loaded" campaign, media mix, media planning, reach parameters, segmentation of target groups, social networks, tactic of wave, oback loadedo kampan, cpt, kino, komunikacni cile, marketingovy vyzkum, oth, share, sos, strategicke cile, stream, marketing research methods, media objectives, online media, pulse campaign, tv, types of media., grps, ots, segmentace cilovych skupin, som, affinity, continuous campaign, scope, dosah, pokryti, reachove parametry, socialni site, . aio, "back loaded" campaign, iradio, media indicators, quantitative marketing research, qualitative marketing research, aio, bannerova reklama, intramedialni rozhodovani, kriteria multimedialniho mixu, strategie medialnich kampani, coverage, intramedial decision making, media campaigns strategy, sinus class, frekvence, druhy medii, internetova media, kontinualni kampan, sinus tridy, continuity, afinita, kontinuita, marketingove cile, mediaplan, multimedialni mix, out of home, sov, televize, tistena media, cinema, communication objectives, marketing research, media mix criteria, print media, radio, strategic objectives

Keywords ordered alphabetically | Keywords ordered by occurrence rate

651.
Láník, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic Display description

652.
Lapotka, Margarita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate communication with media | Theses on a related topic

653.
Ledvinková, Andrea
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Hypoteční krize, příčiny, vývoj, následky | Theses on a related topic

654.
Leibner, Karel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Strategický finanční plán podniku a jeho vyhodnocení | Theses on a related topic

655.
Lepič, Lukáš
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vnímání reklamy na Instagramu z pohledu uživatele | Theses on a related topic

656.
Lesák, Petr
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: ČT ve vlastní reklamě. Audiovizuální self promotion televize veřejné služby | Theses on a related topic

657.
Lhoták, Kamil
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nástroje internetového marketingu | Theses on a related topic

658.
Líbal, Filip
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Základní formáty elektronické internetové reklamy a měření jejich účinnosti | Theses on a related topic

659.
Libická Simonović, Sandra maiden name: Libická
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Kazuistika marketingové komunikace malé firmy v Srbsku | Theses on a related topic

660.
Libovická, Lucie maiden name: Viková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba marketingové kampaně podniku/organizace včetně metrik efektivnosti | Theses on a related topic

661.
Libovický, Karel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Rozšíření podnikatelských aktivit společnosti Libovický s.r.o. | Theses on a related topic

662.
Libra, Martin
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Bachelor's thesis defence: Hypoteční krize v USA, její příčiny a následky | Theses on a related topic

663.
Likaj, Ermela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Advantages and limitations of projective techniques and other qualitative research approaches in qualitative research | Theses on a related topic

664.
Lipovskij, Dmitrij
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí v B2C komunikaci | Theses on a related topic

665.
Lokvencová, Andrea
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace pro klub KSBM | Theses on a related topic

666.
Lucák, Otakar
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Efektivita internetového marketingu ve vztahu k řízení značky realitní společnosti | Theses on a related topic

667.
Ludvíková, Dagmar
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

668.
Ludvíková, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Aktuální právní rámec pro podnikatele v oblasti televizního vysílání | Theses on a related topic

669.
Lukyanchenko, Anastassiya
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Pinterest | Theses on a related topic

670.
Luňáková, Nela
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Budování značky prostřednictvím sociálních sítí | Theses on a related topic

671.
Lyuleeva, Ksenia
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

672.
Macuroská, Andrea maiden name: Hejnová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

673.
Maděra, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Konzervativní strategie zhodnocování volných finančních prostředků | Theses on a related topic

674.
Machálek, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

675.
Máchová, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Zhodnocení efektivnosti regulace a dohledu na českém finančním trhu | Theses on a related topic

676.
Machová, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická analýza obsahu reklamy | Theses on a related topic

677.
Majdánková, Lenka
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Primární emise akcií jako zdroj financování podniku | Theses on a related topic

678.
Major, Marek
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Rating podniku a jeho význam pro finanční řízení podniku | Theses on a related topic

679.
Makhmudov, Rustam
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Development of Media in the 20th century | Theses on a related topic
Bachelor's thesis defence: The Development of Media in the 20th century
Bachelor's thesis defence: The Development of Media in the 20th century | Theses on a related topic

680.
Malík, Martin
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba marketingové komunikační kampaně ve specifickém prostředí filmové distribuce | Theses on a related topic

681.
Malinová, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Influencer jako nástroj budování image značky | Theses on a related topic

682.
Malinová, Tereza
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Negativní psychologické aspekty při používání sociálních sítích | Theses on a related topic

683.
Malířová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Masmédia jako integrační ideologie | Theses on a related topic

684.
Malyk, Kateryna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Efektivita online marketingu na příkladu realitního developera | Theses on a related topic

685.
Mareš, Otakar
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení obchodu pojišťovny XY | Theses on a related topic

686.
Marková, Anna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery Shopping ve vybrané instituci | Theses on a related topic

687.
Marková, Iveta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Finanční analýza pomocí poměrových ukazatelů | Theses on a related topic

688.
Marková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing pro vybranou cílovou skupinu | Theses on a related topic

689.
Mašek, Jan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace pořadu FUTURE JOBS | Theses on a related topic

690.
Maťáková, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele v periodickém tisku | Theses on a related topic

691.
Matějková, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů marketingového mixu k utváření image podniku | Theses on a related topic

692.
Matějková, Zuzana maiden name: Matějková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů | Theses on a related topic

693.
Matějovská, Martina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Vytvoření marketingového plánu pro zvolený podnik | Theses on a related topic

694.
Maurycová, Vanesa
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv médií na utváření veřejného mínění | Theses on a related topic

695.
Mayahová, Natálie
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání public relations v marketingové komunikaci firmy s dalšími nástroji komunikačního mixu | Theses on a related topic

696.
Mayerová, Gabriela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Koho a jak oslovují regionální rozhlasové stanice v Ústeckém kraji | Theses on a related topic

697.
Mayrich, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace v malých a středních firmách | Theses on a related topic

698.
Mazánková, Anna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový výzkum v automobilovém průmyslu - optimalizace produktu na základě získaných informací | Theses on a related topic

699.
Mieresová, Lenka maiden name: Koudelková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace časopisu Receptář na internetu | Theses on a related topic

700.
Moroz, Václav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Program rozvoje obce Perštejn | Theses on a related topic