Theses on a related topic (having the same keywords):

abcde socioekonomicka klasifikace cilovych skupin, ofront loadedo kampan, medialni cile, medialni planovani, medialni ukazatele, metody marketingoveho vyzkumu, rating, banner advertising, marketing objectives, socio-economic classification of target groups abcde, cpp, iradia, kvalitativni marketingovy vyzkum, kvantitativni marketingovy vyzkum, newsletter, pulsni kampan, rozhlas, taktika vlny, trps, frequency, "front loaded" campaign, media mix, media planning, reach parameters, segmentation of target groups, social networks, tactic of wave, oback loadedo kampan, cpt, kino, komunikacni cile, marketingovy vyzkum, oth, share, sos, strategicke cile, stream, marketing research methods, media objectives, online media, pulse campaign, tv, types of media., grps, ots, segmentace cilovych skupin, som, affinity, continuous campaign, scope, dosah, pokryti, reachove parametry, socialni site, . aio, "back loaded" campaign, iradio, media indicators, quantitative marketing research, qualitative marketing research, aio, bannerova reklama, intramedialni rozhodovani, kriteria multimedialniho mixu, strategie medialnich kampani, coverage, intramedial decision making, media campaigns strategy, sinus class, frekvence, druhy medii, internetova media, kontinualni kampan, sinus tridy, continuity, afinita, kontinuita, marketingove cile, mediaplan, multimedialni mix, out of home, sov, televize, tistena media, cinema, communication objectives, marketing research, media mix criteria, print media, radio, strategic objectives

Keywords ordered alphabetically | Keywords ordered by occurrence rate

701.
Machová, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická analýza obsahu reklamy | Theses on a related topic Display description

702.
Majdánková, Lenka
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Primární emise akcií jako zdroj financování podniku | Theses on a related topic

703.
Major, Marek
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Rating podniku a jeho význam pro finanční řízení podniku | Theses on a related topic

704.
Makhmudov, Rustam
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Development of Media in the 20th century | Theses on a related topic
Bachelor's thesis defence: The Development of Media in the 20th century
Bachelor's thesis defence: The Development of Media in the 20th century | Theses on a related topic

705.
Malík, Martin
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba marketingové komunikační kampaně ve specifickém prostředí filmové distribuce | Theses on a related topic

706.
Malinová, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Influencer jako nástroj budování image značky | Theses on a related topic

707.
Malinová, Tereza
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Negativní psychologické aspekty při používání sociálních sítích | Theses on a related topic

708.
Malířová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Masmédia jako integrační ideologie | Theses on a related topic

709.
Malyk, Kateryna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Efektivita online marketingu na příkladu realitního developera | Theses on a related topic

710.
Mareš, Otakar
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení obchodu pojišťovny XY | Theses on a related topic

711.
Marková, Anna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery Shopping ve vybrané instituci | Theses on a related topic

712.
Marková, Iveta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Finanční analýza pomocí poměrových ukazatelů | Theses on a related topic

713.
Marková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing pro vybranou cílovou skupinu | Theses on a related topic

714.
Mašek, Jan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace pořadu FUTURE JOBS | Theses on a related topic

715.
Maťáková, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele v periodickém tisku | Theses on a related topic

716.
Matějková, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů marketingového mixu k utváření image podniku | Theses on a related topic

717.
Matějková, Zuzana maiden name: Matějková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů | Theses on a related topic

718.
Matějovská, Martina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Vytvoření marketingového plánu pro zvolený podnik | Theses on a related topic

719.
Maurycová, Vanesa
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv médií na utváření veřejného mínění | Theses on a related topic

720.
Mayahová, Natálie
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání public relations v marketingové komunikaci firmy s dalšími nástroji komunikačního mixu | Theses on a related topic

721.
Mayerová, Gabriela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Koho a jak oslovují regionální rozhlasové stanice v Ústeckém kraji | Theses on a related topic

722.
Mayrich, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace v malých a středních firmách | Theses on a related topic

723.
Mazánková, Anna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový výzkum v automobilovém průmyslu - optimalizace produktu na základě získaných informací | Theses on a related topic

724.
Mieresová, Lenka maiden name: Koudelková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace časopisu Receptář na internetu | Theses on a related topic

725.
Moroz, Václav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Program rozvoje obce Perštejn | Theses on a related topic

726.
Mráz, Karel
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Měření a hodnocení finanční stability a výkonnosti firmy | Theses on a related topic

727.
Mrklasová, Linda
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Criminalistics and forensic disciplines / Criminalistics and forensic disciplines
Bachelor's thesis defence: Strategie České republiky v boji proti kriminalitě páchané vůči dětem v kyberprostoru | Theses on a related topic

728.
Mrvík, Jan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Synergie nástrojů integrované marketingové komunikace | Theses on a related topic

729.
Muláček, Michal
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová strategie kavárny Legenda Café bar Est. 2014 | Theses on a related topic

730.
Muselová, Nikola maiden name: Krpatová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha výzkumu trhu v marketingové strategii a systému informací | Theses on a related topic

731.
Mussabayeva, Diana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Inovace jako nástroj marketingu | Theses on a related topic

732.
Najmanová, Nikola
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu v plánování a realizaci marketingové komunikace | Theses on a related topic

733.
Najmr, Rudolf
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Masová média a jejich vliv na sociální změny | Theses on a related topic

734.
Nam, Alexandra
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Youtube as a marketing tool in relationship marketing | Theses on a related topic

735.
Nemečková, Veronika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Vliv integrované marketingové komunikace na úspěšnost prodeje firmy PEPSICO CZ s.r.o. | Theses on a related topic

736.
Neradová, Marie
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Celebrity endorsement v online marketingu | Theses on a related topic

737.
Neugebauerová, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Důležitost on-line marketingu v marketingovém mixu firmy | Theses on a related topic

738.
Neumannová, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv integrované marketingové komunikace na úspěšnost prodeje ve společnosti Nestlé | Theses on a related topic

739.
Nguyen, Ho Quynh Nhu
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Evropská dluhová krize a euro, příčiny a východiska | Theses on a related topic

740.
Nikodémová, Lucie
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivita in-store komunikace na českém trhu | Theses on a related topic

741.
Nousková, Zuzana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Bachelor's thesis defence: Hypoteční krize v USA, její příčiny a následky | Theses on a related topic

742.
Nová, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální sítě – nástroj komunikace pro specifickou cílovou skupinu | Theses on a related topic

743.
Novák, Jakub
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vyhodnocení činnosti podnikatelského subjektu pomocí nástrojů marketingového výzkumu | Theses on a related topic

744.
Nováková, Alena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Rating v pojišťovnictví | Theses on a related topic

745.
Nováková, Nicolle
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv sociálních sítí na nákupní chování spotřebitele | Theses on a related topic

746.
Nováková, Pavla maiden name: Antonová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace a public relations firmy Lasselsberger a.s. | Theses on a related topic

747.
Nováková, Pavla maiden name: Antonová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikační strategie společnosti LASSELSBERGER, s.r.o. v roce 2010 | Theses on a related topic

748.
Nováková, Thao
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Influenceři jako referenční skupina a jejich vliv na spotřební chování | Theses on a related topic

749.
Novosselov, Artur
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Síla influencerů v obchodě | Theses on a related topic

750.
Novotná, Lucie
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Osobnosti současné české reklamy | Theses on a related topic