Theses on a related topic (having the same keywords):

services, procesy, marketingovy komunikacni mix sluzeb, direkt marketing, event marketing, marketing communication mix of services, communication strategy, podpora prodeje, osobni prodej, processes, sales promotion, komunikacni strategie, propagace, reklama, marketingovy mix sluzeb, produkt, promotion, people, sluzby, distribuce, komunikacni proces, materialni prostredi, lide, place, advertising, personal selling, direct marketing, cena, marketing mix of services, price, communication strategy., public relations, komunikacni strategie. services, product, physical evidence, process of communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2601.
Wetter, Kryštof
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace ve fitness průmyslu | Theses on a related topic Display description

2602.
Wimmerová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza využití mobilního marketingu ve společnosti Nexos Intl. s.r.o. | Theses on a related topic

2603.
Witychová, Denisa
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tomáš Baťa - průkopník české reklamy | Theses on a related topic

2604.
Wohlrab, Šimon
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Postavení doprovodných programů v rámci veletrhů | Theses on a related topic

2605.
Yaneva, Elena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití marketingu v rámci projektového řízení | Theses on a related topic

2606.
Zabelina, Viktoriya
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přímý marketing jako komunikační technika | Theses on a related topic

2607.
Zábranská, Lucie
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Inovace corporate identity vybraného podniku pomocí moderních nástrojů IMK | Theses on a related topic

2608.
Zadražil, David
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Jednotný vnitřní trh, současný stav a perspektivy | Theses on a related topic

2609.
Zahálková, Jitka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komplexní propagace produktů a značky ve firmě Baťa | Theses on a related topic

2610.
Zahálková, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Zhodnocení návratnosti investic v marketingové komunikaci firmy | Theses on a related topic

2611.
Zahořák, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Možnosti propagace mobilní aplikace na sociálních sítích | Theses on a related topic

2612.
Zahradnický, David
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení procesů v rámci systému managementu kvality | Theses on a related topic

2613.
Zahurský, Jakub
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy na internetu | Theses on a related topic

2614.
Zachová, Magdaléna
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Využití typologie osobnosti v emočním marketingu | Theses on a related topic

2615.
Zajíček, Mario
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování značky | Theses on a related topic

2616.
Zajíčková, Denisa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Dopady regulace reklamy na řízení farmaceutických firem | Theses on a related topic

2617.
Zakharchenko, Anastasia
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Konfrontační reklama v konkurenčním boji | Theses on a related topic

2618.
Zakharchuk, Anatoly
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Secrets of Communication in Marketing Communication | Theses on a related topic

2619.
Zárubová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje polygrafických výrobků a služeb | Theses on a related topic

2620.
Zavadilová, Anna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Etika a reklama | Theses on a related topic

2621.
Zavadovský, Igor
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketing a jeho strategie v kryptoměnách | Theses on a related topic

2622.
Zázvorka, Adam
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

2623.
Zdražilová Heberová, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace v podmínkách neziskové organizace | Theses on a related topic

2624.
Zdvihalová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Souvislost public relations a fundraisingu u neziskových organizací | Theses on a related topic

2625.
Zeithamlová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu - projekt promotion profesionálního sportovce | Theses on a related topic

2626.
Zelená, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výběr média pro komunikační mix | Theses on a related topic

2627.
Zeman, Arnošt
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklamní působení a jeho vliv na spotřební chování dětí ve věku 12 -15 let ve vztahu ke sladkostem a rychlému občerstvení. | Theses on a related topic

2628.
Zeman, Robert
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic
Bachelor's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

2629.
Zemánková, Monika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

2630.
Zemanová, Zuzana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy a efektivní cílení podpory prodeje na základě věrnostních programů | Theses on a related topic

2631.
Zharinova, Ganna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic

2632.
Zheleznichenko, Valeriya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: How the PR agency is evolving and what is the future of PR? | Theses on a related topic

2633.
Zhidov, Konstantin
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate Communication with Media | Theses on a related topic

2634.
Zhumashova, Arailym
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení značky a následná komunikační strategie v podnikové praxi | Theses on a related topic

2635.
Zhuravlev, Artur
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Transmitting the personal image on corporations, brands and products as a marketing communication tool | Theses on a related topic

2636.
Zhyrov, Vladyslav
Faculty: University of Finance and Administration
Year: 2021, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Logistické systémy v nákupu, zásobování a skladování | Theses on a related topic

2637.
Zigo, Marek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání celebrit v PR | Theses on a related topic

2638.
Zimrmanová, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace v extrémně složitých situacích | Theses on a related topic

2639.
Zítek, Ondřej
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků podpory prodeje v Tesco Stores ČR a.s. | Theses on a related topic

2640.
Zocherová, Veronika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřebitelské chování a životní styl tzv. třetí generace (lidí starších 50 let) | Theses on a related topic

2641.
Zoronjic, Jasmin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Sustainable enterprise | Theses on a related topic

2642.
Zoubek, Zdeněk
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mobilní-elektronický marketing jako nástroj konkurenčního boje | Theses on a related topic

2643.
Zrubecká, Alexandra
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Online Marketing in Cosmetics Industry | Theses on a related topic

2644.
Zrubecká, Valerie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace vybrané banky | Theses on a related topic

2645.
Züglerová, Hana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement a jeho využití v rámci integrované marketingové komunikace | Theses on a related topic

2646.
Zvěřinová, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Klamavá reklama | Theses on a related topic

2647.
Žáková, Stanislava
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Práce s veřejností a činnost tiskových mluvčí podniku | Theses on a related topic

2648.
Želenská, Lucie
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Influenceři jako referenční skupina a jejich vliv na spotřební chování | Theses on a related topic

2649.
Žitek, Michal
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

2650.
Žižka, Vojtěch
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing sdílené ekonomiky v ubytovacích službách | Theses on a related topic