Theses on a related topic (having the same keywords):

marketingovy mix, branding, komunikacni mix, marketingovy vyzkum, znacka, skoda auto, marketingova komunikace, znackova politika, strategie rizeni znacky, volkswagen financial services, logo, hodnota znacky

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1601.
Matějková, Zuzana maiden name: Matějková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů | Theses on a related topic Display description

1602.
Matějovská, Martina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

1603.
Matoušková, Veronika maiden name: Matoušková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán na založení společnosti (vybrané problémy) | Theses on a related topic

1604.
Matyáš, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace prostřednictvím Facebooku – projekt | Theses on a related topic

1605.
Mayrich, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace v malých a středních firmách | Theses on a related topic

1606.
Mazánková, Anna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový výzkum v automobilovém průmyslu - optimalizace produktu na základě získaných informací | Theses on a related topic

1607.
Mázl, Marek
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Moderní aplikace marketingové komunikace | Theses on a related topic

1608.
Melichar, Filip
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Postavení marketingu v podniku s důrazem na sektor stavebnictví | Theses on a related topic

1609.
Melmuková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Projevy dlouhodobého působení marketingové komunikace na českou populaci | Theses on a related topic

1610.
Melmuková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

1611.
Melnyk, Kateryna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Projekt marketingové komunikace střediska dentální medicíny ve fázi start-upu | Theses on a related topic

1612.
Mendl, Jaromír
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Pricing Strategy | Theses on a related topic

1613.
Meňhartová, Simona
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Neuromarketingový přístup k reklamě | Theses on a related topic

1614.
Merašická, Barbora
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová analýza konkrétní instituce | Theses on a related topic

1615.
Merhout, Daniel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Scénář a realizace propagačního filmu – textová příprava, natočení a střih propagačního videa (projektové řešení) | Theses on a related topic

1616.
Měšťan, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Faktory ovlivňující spotřební chování domácností v rámci České republiky | Theses on a related topic

1617.
Mical, Martin
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery shopping - realizace konkrétního projektu | Theses on a related topic

1618.
Mieresová, Lenka maiden name: Koudelková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komplexní strategie PR komunikace projektu Receptář v letech 2008-2009 | Theses on a related topic

1619.
Mihulová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace 3 nejvýznamnějších hradů v ČR | Theses on a related topic

1620.
Mihulová, Lucie
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketing obcí a regionů | Theses on a related topic

1621.
Michálek, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podpora malého a středního podnikání v EU | Theses on a related topic
Master's thesis defence: Podnikatelský plán | Theses on a related topic

1622.
Míka, Miloslav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategický rozvoj společnosti na základě SWOT analýzy | Theses on a related topic

1623.
Miklošková, Alica
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech (projekt golfového turnaje jako marketingového eventu) | Theses on a related topic

1624.
Míková, Tereza
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití metody Mystery Shopping při hodnocení služeb banky/pojišťovny | Theses on a related topic

1625.
Míková, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová situační analýza podniku s využitím analýz marketingových prostředí | Theses on a related topic

1626.
Mikulová, Kristina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vyhodnocení komunikačních aktivit neziskové organizace v ČR | Theses on a related topic

1627.
Mikulová, Natália
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Struktura marketingových nástrojů využívaných v malých a středních podnicích | Theses on a related topic

1628.
Mikušová, Jana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Jak si založit podnik | Theses on a related topic

1629.
Milata, Milan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Osobnostní předpoklady, schopnosti a dovednosti podporující úspěch | Theses on a related topic
Bachelor's thesis defence: Řízení vztahů se zákazníky a tvorba hodnoty a přidané hodnoty | Theses on a related topic

1630.
Milerská, Zuzana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Interní komunikace ve firmě Shell Czech Republic a.s. | Theses on a related topic

1631.
Millerová, Marie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Analýza propagační komunikace vybrané neziskové organizace | Theses on a related topic

1632.
Milner, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing vinařského cestovního ruchu v ČR | Theses on a related topic

1633.
Mimrová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr na založení firmy | Theses on a related topic

1634.
Minaříková, Petra
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Chanel a jeho marketingová strategie v psychologických souvislostech péče o zákazníka | Theses on a related topic

1635.
Minčičová, Paulína
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje a její metody a techniky | Theses on a related topic

1636.
Minksová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s životním cyklem produktu jako nástroj konkurenceschopnosti podniku | Theses on a related topic

1637.
Minksová, Lucie
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Spotřebitelská soutěž v marketingové podpoře prodeje | Theses on a related topic

1638.
Minovskiy, Sergey
Faculty: University of Finance and Administration
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové kampaně s využitím telemarketingu k získávání zákazníků | Theses on a related topic

1639.
Mochalova, Ekaterina
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Market Segmentation and Analysis of Customer Behaviour | Theses on a related topic

1640.
Mojžíšová, Markéta
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam znalosti sociálního prostředí pro trvalou úspěšnost marketingové komunikace | Theses on a related topic

1641.
Moravcová, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

1642.
Morávek, Lukáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Předvídatelná iracionalita v lidském chování | Theses on a related topic

1643.
Morawetzová, Romana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Úloha marketingu v činnosti podniku | Theses on a related topic

1644.
Moreau, Lenka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Business plán francouzské servisní společnosti | Theses on a related topic

1645.
Morozova, Anastasiya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Brand Attachment through Lovemarks | Theses on a related topic

1646.
Moutvičková, Jitka
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace profesionálních sportovních klubů | Theses on a related topic

1647.
Mozola, Marek
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání public relations v marketingové komunikaci firmy | Theses on a related topic

1648.
Mráz, David
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika marketingového řízení malých a středních podniků | Theses on a related topic

1649.
Mráz, David
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Rozbor image vybrané značky | Theses on a related topic

1650.
Mráz, Tomáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sepětí vývoje médií s marketingovou komunikací | Theses on a related topic