Theses on a related topic (having the same keywords):

integrovana marketingova komunikace, podpora prodeje, osobni prodej, sales promotion, reklama, primy marketing, dektrade a.s., marketingova komunikace, promotional campaign., integrated marketing communication, barriers of integrated marketing communication, advertising, personal selling, direct marketing, synergicky efekt, marketingovy komunikacni mix, reklamni kampan, marketing communication, bariery integrovane marketingove komunikace, public relations, synergistic effect, marketing communication mix

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1301.
Škáchová, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Direct marketing jako cesta přímého kontaktu se zákazníky ve firmě Adoz spol. s r.o. | Theses on a related topic Display description

1302.
Škáchová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Aplikace trendů marketingové komunikace na internetový obchod společnosti Fourty-two, s.r.o. | Theses on a related topic

1303.
Škodová, Denisa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování globální značky produktu pomocí nástrojů IMK ve vybraném podniku | Theses on a related topic

1304.
Škopánová, Dita maiden name: Švehlová
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komerční obsahy v pořadech České televize | Theses on a related topic

1305.
Škopánová, Dita maiden name: Švehlová
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vývoj české audiovizuální reklamy po roce 1990 a její tvůrčí osobnosti | Theses on a related topic

1306.
Šlechta, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces budování značky a faktory, které ho ovlivňují | Theses on a related topic

1307.
Šlemendová, Iva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň společnosti Tesco Stores ČR, a.s. | Theses on a related topic

1308.
Šmálek, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metodiky průzkumu spokojenosti zákazníků a identifikace potřeb, požadavků a očekávání zákazníků | Theses on a related topic

1309.
Šobotníková, Jana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele | Theses on a related topic

1310.
Šochová, Michaela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické limity reklamy | Theses on a related topic

1311.
Špačková, Tereza
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba marketingové kampaně obchodního centra | Theses on a related topic

1312.
Šplíchal, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Využití moderních forem marketingové komunikace v činnosti MSP | Theses on a related topic

1313.
Šreiber, Michael
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Spotřební chování vybraného segmentu mládeže | Theses on a related topic

1314.
Šreiberová, Veronika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic

1315.
Štamberková, Hana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v marketingové komunikaci | Theses on a related topic

1316.
Štancová, Barbora
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza konkurenčního prostředí a zákazníků pro vytvoření marketingové strategie | Theses on a related topic

1317.
Šťastný, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Uplatnění marketingu ve službách | Theses on a related topic

1318.
Štědrý, Adam
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy na internetu | Theses on a related topic

1319.
Štefanec, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Guerilla marketing - šance pro malé a střední podniky | Theses on a related topic
Bachelor's thesis defence: Guerilla marketing - šance pro malé a střední podniky | Theses on a related topic

1320.
Štefánková, Anna
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Moderní formy marketingové komunikace a jejich uplatnění v praxi | Theses on a related topic

1321.
Šteflová, Martina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role plakátu jako nositele komerční informace na počátku 20. století - komunikační specifika | Theses on a related topic

1322.
Štejnar, Jaromír
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nízkorozpočtová on-line kampaň začínající společnosti Pandemic.cz | Theses on a related topic

1323.
Števůrková, Zuzana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tomáš Baťa a jeho přínos pro rozvoj reklamy | Theses on a related topic

1324.
Števůrková, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vztah sociální a marketingové komunikace | Theses on a related topic

1325.
Štička, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Racionální versus emoční aspekty v marketingové komunikaci | Theses on a related topic

1326.
Štikarová, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Srovnávací reklama | Theses on a related topic

1327.
Štursová, Valérie
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita in-store marketingu z pohledu psychologie | Theses on a related topic

1328.
Šubrtová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

1329.
Šulc, Michael
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Moderní nástroje marketingové komunikace | Theses on a related topic

1330.
Šulitková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic

1331.
Švábová, Klára
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Moderní marketingová komunikace společnosti s integrovaným portfoliem zákazníků B2B a B2C | Theses on a related topic

1332.
Švamberková, Klára
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje odborných časopisů | Theses on a related topic

1333.
Švancarová, Nina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Množství reklamních sdělení a vliv na jejich zapamatování | Theses on a related topic

1334.
Švarc, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů | Theses on a related topic

1335.
Švarcová, Renáta
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy na internetu | Theses on a related topic

1336.
Švec, David
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přímý prodej D2D | Theses on a related topic

1337.
Tabačková, Jarmila
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová východiska pro efektivní hrací plán Hudebního divadla Karlín | Theses on a related topic

1338.
Talašová, Anna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Umění a reklama - zaměření na tištěnou reklamu - vzájemné vztahy a vlivy, historický vývoj jevů | Theses on a related topic

1339.
Tassybay, Yedilzhan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Kreativní koncept internetové kampaně vysoké školy | Theses on a related topic

1340.
Tejkalová, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán na založení firmy | Theses on a related topic

1341.
Tejkalová, Alena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingová strategie realitní společnosti | Theses on a related topic

1342.
Ten, Anna
Faculty: University of Finance and Administration
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace prostřednictvím Twitteru – projekt | Theses on a related topic

1343.
Tereková, Michaela
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

1344.
Tichá, Pavlína
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

1345.
Tichá, Šárka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a propagace Švandova divadla | Theses on a related topic

1346.
Tilšerová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha sociálních sítí v marketingové komunikaci | Theses on a related topic

1347.
Tomanová, Nikola
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingové komunikace vysokých škol s ekonomickým zaměřením v ČR | Theses on a related topic

1348.
Tomková, Aneta
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingu na změnu poptávky po produktu | Theses on a related topic

1349.
Toporkova, Anna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologie komunikace z pohledu instore marketingu | Theses on a related topic

1350.
Trakalo, Elena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení a obraz současné rodiny v reklamě | Theses on a related topic