Theses on a related topic (having the same keywords):

effie, reklamni apely, socialni reklama, social advertising, reklama, ethics in advertising, etika v reklame, strach, emoce, marketingova komunikace, advertising appeals, marketing, emotions, advertisement, greenpeace, marketing communication, fear

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1251.
Vizinger, Karel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj, současný stav a budoucí rozvoj elektronických médií | Theses on a related topic Display description

1252.
Vladimirova, Mariia
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů MK | Theses on a related topic

1253.
Vlasák, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Současný stav a předpokládaný vývoj mediálního trhu v ČR | Theses on a related topic
Bachelor's thesis defence: Současný stav a předpokládaný vývoj mediálního trhu v ČR | Theses on a related topic

1254.
Vlastník, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Moderní marketing a jeho vliv na nákupní rozhodování spotřebitele | Theses on a related topic

1255.
Vlček, Václav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Studie využití marketingových nástrojů pro účely spolku, jakožto specifické formy právnické osoby | Theses on a related topic

1256.
Vlk, Lukáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová kumunikace divadla Hybernia | Theses on a related topic

1257.
Vlk, Milan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Základní formáty elektronické-internetové reklamy(reklamy) a měření jejich účinnosti | Theses on a related topic

1258.
Vnenk, Michal
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Start-upový projekt marketingové komunikace vybraného podniku | Theses on a related topic

1259.
Vo, Hoang Ngan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Mediální kampaň a možnosti jejího využití pro nábor studentů VŠFS | Theses on a related topic

1260.
Vocásek, Zdeněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic

1261.
Vocelová, Anna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1262.
Vojta, Šimon
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: YouTube jako nástroj ve vztahovém marketingu | Theses on a related topic

1263.
Vojtěchovský, Zdeněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza zavádění nového produktu na trh | Theses on a related topic

1264.
Vojtíšek, Michal
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Mediální plánování malých a středních podniků
Master's thesis defence: Mediální plánování malých a středních podniků | Theses on a related topic

1265.
Vojtíšek, Petr
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj reálné komunikační kampaně na pozadí stupňující se finanční krize | Theses on a related topic

1266.
Vojtíšek, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Naplánování a realizace komunikační kampaně a dopad dodatečných zásahů na její účinnost | Theses on a related topic

1267.
Vojtíšek, Tomáš
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů PR v marketingové komunikaci | Theses on a related topic

1268.
Vojtová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza propagační komunikace Národního divadla | Theses on a related topic

1269.
Vokůrková, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba a redakce textů PR - podkladů pro vystupování v médiích zvolené firmy či instituce s využitím osobní empirie stážisty, brigádníka, zaměstnance (Projekt zakladniho školeni pro pracovniky PR útvarů podniku a institucí) | Theses on a related topic

1270.
Vorlíčková, Jana maiden name: Netolická
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Pozorování v marketingovém výzkumu | Theses on a related topic

1271.
Voříšková, Aneta
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v propagaci. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1272.
Votýpková, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv reklamy na spotřebitele | Theses on a related topic

1273.
Vrkoslavová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic

1274.
Vršecký, Martin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje na internetu | Theses on a related topic

1275.
Vyhlasová, Karolína
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace knihoven v ČR | Theses on a related topic

1276.
Vyhlasová, Marie maiden name: Petrová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingová strategie orientovaná na spotřebitele v ČR. | Theses on a related topic

1277.
Vyskočilová, Miroslava
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace jako nástroj řízení společenského chování lidí | Theses on a related topic

1278.
Wawrzaczová, Lenka
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Metodiky a přínosy komunikace s koncovým zákazníkem | Theses on a related topic

1279.
Weissová, Kateřina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

1280.
Winterová, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vztah nadlinkových a podlinkových nástrojů integrované marketingové komunikace | Theses on a related topic

1281.
Wohlrab, Šimon
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Postavení doprovodných programů v rámci veletrhů | Theses on a related topic

1282.
Wolf, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán vybraného restauračního podniku v Praze | Theses on a related topic

1283.
Wünsch, Pavel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Product placement v současném marketingu | Theses on a related topic

1284.
Yaneva, Elena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití marketingu v rámci projektového řízení | Theses on a related topic

1285.
Yklymov, Myrat
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisement – the phenomenon of Communication | Theses on a related topic

1286.
Zabrucká, Kristína
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologický rozměr barev jako součást efektivního marketingu | Theses on a related topic

1287.
Zahrádková, Radka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Poruchy a šumy v komunikaci | Theses on a related topic
Bachelor's thesis defence: Poruchy a šumy v komunikaci | Theses on a related topic

1288.
Zajíček, Mario
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování značky | Theses on a related topic

1289.
Zajíčková, Denisa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Dopady regulace reklamy na řízení farmaceutických firem | Theses on a related topic

1290.
Zakharov, Dmitry
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing ve sportu | Theses on a related topic

1291.
Zalabák, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Tvorba marketingové kampaně pro společnost xy a měření její efektivity | Theses on a related topic

1292.
Zárubová, Alena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační mix Letiště Praha | Theses on a related topic

1293.
Zárubová, Monika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza věrnostního programu Českých aerolinií | Theses on a related topic

1294.
Zázvorková, Aneta
Faculty: University of Finance and Administration
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v marketingové komunikaci | Theses on a related topic

1295.
Zeilerová, Ivana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný produkt | Theses on a related topic

1296.
Zelenka, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny - aplikace na podmínky společnosti Red Bull Česká republika | Theses on a related topic

1297.
Zeman, Arnošt
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklamní působení a jeho vliv na spotřební chování dětí ve věku 12 -15 let ve vztahu ke sladkostem a rychlému občerstvení. | Theses on a related topic

1298.
Zemánková, Monika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

1299.
Zhumashova, Arailym
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení značky a následná komunikační strategie v podnikové praxi | Theses on a related topic

1300.
Zikmund, Filip
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika Merchandisingu sportovních klubů | Theses on a related topic