Theses on a related topic (having the same keywords):

marketingova strategie, the ratio of clients from the total number of participants who have entered into a contract for unit, if 60% of the respondents evaluated the used marketing tools by worse grade than 2, komunikacni mix, reklama, the sale of investment in unit trusts. the analysis of the marketing tools used in the selected comp, chytry honza's marketing strategy has a roi of more than 150%, financni produkt, kampan, the marketing strategy should be changed. the results are formed into a proposal of innovative recom, wishes and needs of customers. an integral part is to determine the most effective communication mix, h2, marketing, taking into account the current market situation, zakaznikproper set-up of marketing strategy and marketing campaign is a key factor in achieving the , which focused on the sale of a financial product. in particular

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2151.
Osipova, Milena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kvalita a srozumitelnost zdravotnické argumentace v propagaci kosmetických výrobků | Theses on a related topic Display description

2152.
Osmanov, Ruslan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Competing with giants | Theses on a related topic

2153.
Ostková, Hana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

2154.
Ostková, Hana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Srovnávací reklama | Theses on a related topic

2155.
Otáhalová, Lucie maiden name: Petříková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový plán podniku | Theses on a related topic

2156.
Oth, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vývoj direct mailu v digitálním věku | Theses on a related topic

2157.
Ouška, Miloslav
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Finance / Finance
Master's thesis defence: Podnikatelský plán | Theses on a related topic

2158.
Outrata, Václav
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Efektivnost kooperujících firem z pohledu prodeje a marketingu | Theses on a related topic

2159.
Ovchenkova, Ekaterina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování corporate identity vybraného podniku pomocí nástrojů IMK | Theses on a related topic

2160.
Ovsieienko, Olena
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Financování odvětví produktivních služeb v oblasti malých a středních podniků | Theses on a related topic
Master's thesis defence: Význam měření efektivnosti marketingové komunikace v MSP na příkladu vybrané společnosti | Theses on a related topic

2161.
Ovsyannikova, Ekaterina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

2162.
Pabišta, Ondřej
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Instagram marketing ve vybrané společnosti | Theses on a related topic

2163.
Pacourek, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing a možnosti jeho aplikace | Theses on a related topic

2164.
Pačes, Michal
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Uplatnění marketingu v řízení malé firmy | Theses on a related topic

2165.
Pačesová, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - produktu | Theses on a related topic

2166.
Padevětová, Michaela
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Media is message – (M. McLuhan) | Theses on a related topic

2167.
Pajer, Leoš
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Okázalá spotřeba jako téma emočního apelu v reklamě | Theses on a related topic

2168.
Palásková, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

2169.
Palasová, Šárka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

2170.
Palinčák, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Globalizace a její vliv na marketingovou komunikaci | Theses on a related topic

2171.
Palkosková, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

2172.
Palkosková, Alena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Product placement - právní úprava a jeho místo v marketingové komunikaci | Theses on a related topic

2173.
Palková, Martina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategické a detailní plánování reklamní kampaně společnosti Karlštejnsko s.r.o. | Theses on a related topic

2174.
Pamánková, Květa
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje a analýza věrnostních programů u společnosti DM a Teta | Theses on a related topic

2175.
Pamio, Simona maiden name: Voráčková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový výzkum trhu acidobazických analyzátorů v ČR | Theses on a related topic

2176.
Panaeva, Anzhelika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event jako nástroj integrované marketingové komunikace | Theses on a related topic

2177.
Panfilova, Elena
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úspěšnost využívání propagace národní produkce v marketingu | Theses on a related topic

2178.
Panova, Lidia
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Moderní formy marketingové komunikace | Theses on a related topic

2179.
Pantůčková, Nikol
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingového plánu vybrané firmy | Theses on a related topic

2180.
Panyukova, Marina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingu na růst poptávky | Theses on a related topic

2181.
Paracková, Eva
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingový plán společnosti | Theses on a related topic

2182.
Parada, Ivo
Faculty: University of Finance and Administration
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální sítě a jejich začlenění do marketingové strategie | Theses on a related topic

2183.
Parmová, Monika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv masových médií a sponzoringu na výkonnost a výsledky atletů | Theses on a related topic

2184.
Pařenicová, Michaela
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Internet jako inzertní médium | Theses on a related topic

2185.
Pařilová, Dana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace města/regionu | Theses on a related topic

2186.
Patera, Jiří
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Posouzení efektivnosti politického marketingu – rozbor konkrétní kampaně | Theses on a related topic

2187.
Paterová, Klára
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Srovnání marketingových strategií v oblasti fitness | Theses on a related topic
Bachelor's thesis defence: Specifika integrované marketingové komunikace ve vybraném oboru (marketing služeb) | Theses on a related topic

2188.
Paulyová, Andrea
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zavádění nového produktu na trh | Theses on a related topic

2189.
Pavlenko, Iana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Xenophobia in Asia: exploring media environment and marketing solutions | Theses on a related topic

2190.
Pavlíková, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace Vysoké školy finanční a správní, o.p.s. | Theses on a related topic

2191.
Pecinovský, Jindřich
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace statutárního města Kladna | Theses on a related topic

2192.
Pecková, Nina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Názory na reklamu v českém dobovém tisku v letech 1945 - 1955 | Theses on a related topic

2193.
Peffková, Jana maiden name: Vacková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová strategie zavádění nové produktové řady hraček | Theses on a related topic

2194.
Pechalová, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace Filozofické fakulty Univerzity Palackého v Olomouci | Theses on a related topic

2195.
Pechánková, Adéla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

2196.
Pechar, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů | Theses on a related topic

2197.
Pechová, Michaela
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Vyhodnocení marketingových aktivit hospodářsky postiženého regionu - okres Most | Theses on a related topic

2198.
Pejchalová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy na rozhodování spotřebitele | Theses on a related topic

2199.
Pejcharová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing pro vybranou cílovou skupinu | Theses on a related topic

2200.
Pekařová, Klára maiden name: Hábíková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services (combination/specialization: Banking)
Bachelor's thesis defence: Prezentace bank a bankovních služeb v českém tisku | Theses on a related topic