Theses on a related topic (having the same keywords):

strategie, corporate communications, communication mix, services, integrovana marketingova komunikace, communication strategy, strategy, komunikacni mix, komunikacni strategie, reklama, marketing sluzeb, promotion, sluzby, analysis, marketing services, analyza, firemni komunikace, situacni analyza, integrated marketing communications, situational analysis

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1451.
Davydov, Semen
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zkoumání marketingové komunikace firmy | Theses on a related topic Display description

1452.
Demjanová, Jitka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití asociačních procesů v marketingové komunikaci | Theses on a related topic

1453.
Demlová, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická charakteristika působení marketingové komunikace na seniory | Theses on a related topic

1454.
Demokhina, Natalia
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy jako nástroj podpory prodeje v kontextu integrované marketingové komunikace | Theses on a related topic

1455.
Dernova, Anastasia
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Srovnání marketingové strategie Nike a Adidas | Theses on a related topic

1456.
Diatilo, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv sociálního prostředí na nákupní chování spotřebitele | Theses on a related topic

1457.
Diestlová, Veronika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové aktivity strategického managementu v konkurenčním boji leteckých dopravců | Theses on a related topic

1458.
Dipolt, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Strategický management ve společnosti JU TURN Gastro s.r.o. | Theses on a related topic

1459.
Divíšková, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Reklamní kampaň pro soukromě hospodařícího zemědělce | Theses on a related topic

1460.
Divoká, Šárka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Product placement - právní úprava a jeho místo v marketingové komunikaci | Theses on a related topic

1461.
Dobiášová, Veronika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán sportovního centra (SportCenter Most, s.r.o.) | Theses on a related topic

1462.
Dobřichovská, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Proces budování značky | Theses on a related topic

1463.
Dolejší, František
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Uživatelé Facebooku jako cílová skupina reklamní komunikace | Theses on a related topic

1464.
Dolejšová, Kamila
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace při utváření podnikové identity | Theses on a related topic

1465.
Doležal, Filip
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Je televizní reklama jako nástroj propagace služby či výrobku stále účinná? | Theses on a related topic

1466.
Doležal, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Řízení vztahů se zákazníky a tvorba hodnoty a přidané hodnoty produktu | Theses on a related topic

1467.
Dolotina, Izida
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické aspekty marketingové komunikace a chování spotřebitele společnosti Tesco Stores CR a.s. | Theses on a related topic

1468.
Domaníková, Ivana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Finančné plánovanie komunikačných kampaní | Theses on a related topic

1469.
Domaracká, Kamila
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Aplikace projektového financování v rámci realizace projektu pro získávání energie z OZE | Theses on a related topic

1470.
Dostálová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

1471.
Dostálová, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace sportovního klubu | Theses on a related topic

1472.
Dostálová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

1473.
Došková, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Zákon o živnostenském podnikání a jeho změny v souvislosti se vstupem České republiky do Evropské unie | Theses on a related topic

1474.
Došková, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Efektivní řízení oběžného majetku u malého a středního podniku | Theses on a related topic

1475.
Douda, Jakub
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Jazyková hra v reklamní komunikaci | Theses on a related topic

1476.
Dráb, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociálně-etické aspekty sportovní reklamy a sponzoringu | Theses on a related topic

1477.
Drahovzal, David
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Provozování rozhlasového a televizního vysílání | Theses on a related topic

1478.
Dražinová, Klára maiden name: Lažánková
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Outsourcing – úspora nákladů podniku | Theses on a related topic

1479.
Drdová, Michaela maiden name: Desortová
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový plán vybrané organizace | Theses on a related topic

1480.
Dresslerová, Šárka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán na založení nového podniku | Theses on a related topic

1481.
Drešlová, Libuše maiden name: Pšeničková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Etika a reklama - případ reklamy na léčivé přípravky | Theses on a related topic

1482.
Drešlová, Libuše maiden name: Pšeničková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Koncept reklamní strategie / kampaně farmaceutické společnosti XY v roce 2010 | Theses on a related topic

1483.
Drkula, Jiří
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam AV díla v marketingové komunikaci | Theses on a related topic

1484.
Drnková, Zuzana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam emocí v marketingu | Theses on a related topic

1485.
Drozdová, Zuzana maiden name: Adamusová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Ocenění podniku pomocí metody volných peněžních toků | Theses on a related topic

1486.
Dudoňová, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a internet | Theses on a related topic

1487.
Dufková, Iveta
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Sponzoring jako součást marketingové komunikace | Theses on a related topic

1488.
Dufková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

1489.
Ducháč, Dominik
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Podpora prodeje malých pivovarů v ČR | Theses on a related topic

1490.
Ducháčková, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu | Theses on a related topic

1491.
Ducháčová, Gabriela maiden name: Volfová
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Budování corporate identity pomocí nástrojů IMK | Theses on a related topic

1492.
Ducháčová, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Komunikační strategie územních samosprávních celků | Theses on a related topic

1493.
Duchoslavová, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing cílený na děti | Theses on a related topic

1494.
Dulava, Lukáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Leadership a management | Theses on a related topic

1495.
Dům, Vítězslav
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv konkurenčního prostředí na úspěch podniku | Theses on a related topic

1496.
Ďurana, Petr
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová strategie ve Florbalové Akademii Mladá Boleslav | Theses on a related topic

1497.
Ďuríšková, Jessica
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

1498.
Dvoryadkina, Valeriya
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Působení reklamy na luxusním trhu | Theses on a related topic

1499.
Dvořáček, Jaroslav
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Tvorba korporátní identity a image kosmetického studia ADLakus | Theses on a related topic

1500.
Dvořák, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele u inzertních novin Annonce | Theses on a related topic