Theses on a related topic (having the same keywords):

marketingovy mix, global marketing, communication mix, brand management, komunikacni mix, spolecnost, multinational companies, marketingove koncepce, kupni chovani, marketing mix, marketingova komunikace, spotrebitel, marketing strategies, marketing concepts, globalizace, marketingove strategie, rizeni znacky, globalization, marketing communication, culture, purchasing behavior, globalni marketing, nadnarodni spolecnosti, kultura, society, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1401.
Slavětínský, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza prezentačních dovedností zaměstnanců pro potřeby marketingové komunikace v malé společnosti | Theses on a related topic Display description

1402.
Slavík, Milan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Společenské a právní aspekty drogové kriminality mládeže | Theses on a related topic

1403.
Slavíková, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Potenciál využití bidimenzionálního kódu BeeTagg v marketingové komunikaci | Theses on a related topic

1404.
Sleziaková, Silvia
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Fashion marketing na internetu - soubor kazuistik a jejich obsahové a formální zpracování | Theses on a related topic

1405.
Slovák, Petr
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Globalizace a její vliv na síť rychlého občerstvení McDonald’s | Theses on a related topic

1406.
Slovák, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické aspekty marketingové komunikace společnosti McDonald's - jejich vliv na myšlení a postoje adresátů | Theses on a related topic

1407.
Slunéčko, Jindřich
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

1408.
Slunéčko, Jindřich
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza aktuálních způsobů komunikace a návrh modelu komunikace v budoucnosti | Theses on a related topic

1409.
Smejkal, Jiří
Faculty: University of Finance and Administration
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nákupního chování spotřebitelů u konkrétních produktů | Theses on a related topic

1410.
Smejkalová, Iva
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace hotelových služeb ve velkoměstských aglomeracích | Theses on a related topic

1411.
Smirnova, Mariia
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora a zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

1412.
Smiřinská, Markéta
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Hodnocení marketingové komunikace vybrané firmy | Theses on a related topic

1413.
Sobotka, David
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úspěšná podpora prodeje, spotřebitelské soutěže | Theses on a related topic

1414.
Soitu, Elina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Online Marketing as a Part of Marketing Communication of a Small Business | Theses on a related topic

1415.
Sojková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh PR aktivit pro společnost PUDIS a.s. | Theses on a related topic

1416.
Somlóová, Kristina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Spotřebitelské chování s důrazem na rozhodovací proces specifických cílových skupin | Theses on a related topic

1417.
Součková, Michaela
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Změna zacílení reklamy na těhotné ženy s přesahem do tří let věku dítěte | Theses on a related topic

1418.
Soukup, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv marketingové komunikace na elasticitu poptávky po systému paletového poolingu | Theses on a related topic

1419.
Soukup, Vít
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

1420.
Soukup, Vít
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Budování globální značky pomocí nástrojů marketingové komunikace | Theses on a related topic

1421.
Soukupová, Aneta maiden name: Krejčí
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing neziskového sektoru | Theses on a related topic

1422.
Sova, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie podniku | Theses on a related topic

1423.
Sovová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Modelka jako produkt modelingové agentury a její event marketingový potenciál | Theses on a related topic

1424.
Spiříková, Lenka maiden name: Bujáčková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv reklamy Komerční banky, a.s. na klienty segmentu malé a střední podniky | Theses on a related topic

1425.
Srbová, Tereza
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikový plán fotografického ateliéru | Theses on a related topic

1426.
Srp, David
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

1427.
Staněk, Jaroslav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskových organizacích | Theses on a related topic

1428.
Staněk, Petr
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Analýza marketingové komunikace s konečným zákazníkem | Theses on a related topic

1429.
Stará, Barbora
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Instagram jako nástroj marketingové komunikace | Theses on a related topic

1430.
Stejskalová, Michaela
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikační kampaň na podporu náboru technických pracovníků v konkrétním podnikatelském subjektu | Theses on a related topic

1431.
Stibůrková, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Štěstí na prodej – komercionalizace štěstí a role marketingových komunikací | Theses on a related topic

1432.
Strnad, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

1433.
Strnad, Silvio
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Politický management)
Bachelor's thesis defence: Nekalé soutěžní jednání v rámci hospodářské soutěže | Theses on a related topic

1434.
Střihavková, Věra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zvýšení kvality služeb v oblasti odbavení cestujících na letišti Praha Ruzyně | Theses on a related topic

1435.
Studničková, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální sítě: geneze, síla komunit a jejich využití v marketingové praxi | Theses on a related topic

1436.
Stuchlík, Jakub
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

1437.
Stuchlová, Zuzana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Propagace ve firmě | Theses on a related topic

1438.
Stůj, Jaroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Manažer v období organizační transformace podniku | Theses on a related topic

1439.
Sudická, Alena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Techniky public relations a veřejnost | Theses on a related topic

1440.
Suchá, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt - zdroj konkurenční výhody | Theses on a related topic

1441.
Suchý, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

1442.
Sultanbayeva, Alima
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníků | Theses on a related topic

1443.
Suslova, Yelena
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku – projektová (analytická) studie | Theses on a related topic

1444.
Sušanka, Tomáš
Faculty: University of Finance and Administration
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic

1445.
Sviták, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SWOT analýza podnikatelského subjektu | Theses on a related topic

1446.
Svoboda, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace a targeting v DM praxi konkrétního podniku | Theses on a related topic

1447.
Svobodová, Barbora
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová koncepce vybrané obce | Theses on a related topic

1448.
Svobodová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Alternativní řešení spotřebitelských sporů - mediace | Theses on a related topic

1449.
Svobodová, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Neuromarketing a reklama | Theses on a related topic

1450.
Svobodová, Zuzana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Efektivnost firmy z pohledu prodeje a marketingu | Theses on a related topic