Theses on a related topic (having the same keywords):

maloobchod, integrovana marketingova komunikace, podpora prodeje, osobni prodej, sales promotion, reklama, maloobchod marketing, retail, marketing, direct marketing, csr (spolecenska odpovednost firem), advertising, personal selling, marketingovy komunikacni mix, public relations, integrated marketing communications, marketing communication mix, csr (corporate social responsibility)

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1151.
Vandas, Pavel
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic Display description

1152.
Vandasová, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Věrnostní programy a jejich komunikační potenciál pro oblast chemických produktů | Theses on a related topic

1153.
Vaníčková, Petra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Subjekty na mediálním trhu, jejich struktura, poskytované služby a perspektivy vývoje | Theses on a related topic

1154.
Vanžurová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

1155.
Vasilová, Elena
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Krize jako příležitost k růstu prostřednictvím obchodní expanze v praxi podniku | Theses on a related topic

1156.
Vassilyeva, Alina
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Perspektivy rozvoje cestovního ruchu v regionu Karlovy Vary | Theses on a related topic

1157.
Vernerová, Klára
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam implementace PR do zdravotnických zařízení | Theses on a related topic

1158.
Veryovkina, Darya
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Ethical Marketing in focusing on Greenwashing | Theses on a related topic

1159.
Veselá, Irena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR jako součást nákupního rozhodování spotřebitele | Theses on a related topic

1160.
Veselý, Pavel
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic

1161.
Víšková, Kateřina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Principy řešení námitek při marketingovém jednání | Theses on a related topic

1162.
Vítová, Šárka maiden name: Pražáková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Plánování reklamní kampaně v marketingové firmě | Theses on a related topic

1163.
Vizinger, Karel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj, současný stav a budoucí rozvoj elektronických médií | Theses on a related topic

1164.
Vladimirova, Mariia
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů MK | Theses on a related topic

1165.
Vlach, Ondřej
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vývoj mediálního trhu v ČR | Theses on a related topic

1166.
Vlachová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aktivity formy podpory prodeje konkrétní obchodní společnosti - na příkladu firmy VITANA | Theses on a related topic

1167.
Vlachová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika spotřebitelského segmentu „stříbrné generace“ a možnosti marketingových komunikací při uspokojování jejich potřeb | Theses on a related topic

1168.
Vnenk, Michal
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Start-upový projekt marketingové komunikace vybraného podniku | Theses on a related topic

1169.
Vocásek, Zdeněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic

1170.
Vocelová, Anna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1171.
Vojta, Šimon
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: YouTube jako nástroj ve vztahovém marketingu | Theses on a related topic

1172.
Vojtíšek, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Naplánování a realizace komunikační kampaně a dopad dodatečných zásahů na její účinnost | Theses on a related topic

1173.
Vojtíšek, Tomáš
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů PR v marketingové komunikaci | Theses on a related topic

1174.
Volfová, Veronika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků podpory prodeje mobilních operátorů v ČR | Theses on a related topic
Bachelor's thesis defence: Inovace podpory prodeje u vybraného mobilního operátora ČR | Theses on a related topic

1175.
Volfová, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Public relations státního podniku Povodí Vltavy | Theses on a related topic

1176.
Vondráčková, Denisa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů marketingového mixu vybrané firmy | Theses on a related topic

1177.
Vošahlík, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

1178.
Vránová, Andrea
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vznik nových typů agentur v České republice pro mediální oblast marketingové komunikace | Theses on a related topic

1179.
Vršecká, Edita maiden name: Čečková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Trendy v marketingové komunikaci | Theses on a related topic

1180.
Wetter, Kryštof
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace ve fitness průmyslu | Theses on a related topic

1181.
Winterová, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vztah nadlinkových a podlinkových nástrojů integrované marketingové komunikace | Theses on a related topic

1182.
Wolf, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán vybraného restauračního podniku v Praze | Theses on a related topic

1183.
Záhorová, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza marketingové komunikace při uvedení nové verze na trhu již etablovaného výrobku společnosti Citrix Systems | Theses on a related topic

1184.
Zajíčková, Denisa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Dopady regulace reklamy na řízení farmaceutických firem | Theses on a related topic

1185.
Zakharchenko, Anastasia
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Konfrontační reklama v konkurenčním boji | Theses on a related topic

1186.
Zakirbayeva, Kamilla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisment – the phenomenon of communication | Theses on a related topic

1187.
Zalabák, Aleš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Reklama, spotřební chování a plánování komunikační strategie | Theses on a related topic
Bachelor's thesis defence: Reklama, spotřební chování a plánování komunikační strategie | Theses on a related topic
Bachelor's thesis defence: Reklama, spotřební chování a plánování komunikační strategie | Theses on a related topic

1188.
Zámečník, Stanislav
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití prostředků podpory prodeje v organizaci | Theses on a related topic

1189.
Zárubová, Monika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza věrnostního programu Českých aerolinií | Theses on a related topic

1190.
Zárubová, Monika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace Letiště Praha a.s. a synergický efekt jednotlivých nástrojů | Theses on a related topic

1191.
Zázvorka, Adam
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

1192.
Zeithamlová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu - projekt promotion profesionálního sportovce | Theses on a related topic

1193.
Zelená, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků, technik a efektivnosti vybrané PR kampaně | Theses on a related topic

1194.
Zelená, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výběr média pro komunikační mix | Theses on a related topic

1195.
Zemanová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Propagace věrnostního programu obchodní jednotky - Tesco Clubcard | Theses on a related topic

1196.
Zheleznichenko, Valeriya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: How the PR agency is evolving and what is the future of PR? | Theses on a related topic

1197.
Zhidov, Konstantin
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate Communication with Media | Theses on a related topic

1198.
Zhuravlev, Artur
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Transmitting the personal image on corporations, brands and products as a marketing communication tool | Theses on a related topic

1199.
Zigulia, Elizaveta
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Sales Promotion Methods and Techniques – Consumer Contest | Theses on a related topic

1200.
Zingl, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: "Product Placement" a "Branded entertainment" v komunikačním mixu | Theses on a related topic