Theses on a related topic (having the same keywords):

hodnoceni rizeni vztahu se zakazniky, vztahovy marketing, hodnotovy management, value management, swot analyza, customer relationship management, relationship marketing, porter five forces analysis, rizeni vztahu se zakazniky, crm, porterova analyza peti sil, assessment of customer relationship managemen, swot analysis

Keywords ordered alphabetically | Keywords ordered by occurrence rate

651.
Klán, Jaroslav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační strategie projektu | Theses on a related topic Display description

652.
Kleknerová, Adéla
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Založení restaurace u Marabánů | Theses on a related topic

653.
Klimek, Dominik
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití Online marketingu v Multilevel společnosti | Theses on a related topic

654.
Klimenko, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing In Public Space Focus On Shopping Malls Marketing Strategies | Theses on a related topic

655.
Kment, Štěpán
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Strategie vytváření vztahů se zákazníkem a jejich upevňování | Theses on a related topic

656.
Kňažko, Jana maiden name: Schrutová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Strategie řízení image značky banky | Theses on a related topic

657.
Kobezda, Pavel
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úloha manažera pro klíčové zákazníky v rozvoji vztahů | Theses on a related topic

658.
Kočmídová, Soňa maiden name: Korbová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Benchmarking při hodnocení výkonnosti podniku | Theses on a related topic

659.
Köchert, Daniel
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr pro rozšíření stávajících aktivit MSP | Theses on a related topic

660.
Kolář, Daniel
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Logistika v nadnárodní společnosti | Theses on a related topic

661.
Kolcun, Jaroslav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán pro spol. s r.o. podnikající v oboru výuky bojových umění se zvláštním zaměřením na japonské bojové umění jujutsu | Theses on a related topic

662.
Kolinger, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Implementace metodiky řízení vztahů se zákazníky v podniku. | Theses on a related topic

663.
Komleva, Daria
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketing Management and Marketing planning | Theses on a related topic

664.
Konečná, Petra
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní program podnikatelského subjektu | Theses on a related topic

665.
Kornfeilová, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingové strategie firmy Kornfeil, spol. s r.o. při vstupu na americký trh | Theses on a related topic

666.
Koroleva, Ekaterina
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Innovation methods for personal sale | Theses on a related topic

667.
Koshelya, Svitlana
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Podnikatelský záměr na rozšíření produktové strategie podniku LakoPlast s.r.o. na trh Ukrajiny | Theses on a related topic

668.
Kostroun, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Informatics / Applied Informatics
Bachelor's thesis defence: Tvorba CRM aplikace v jazyku Java | Theses on a related topic

669.
Košarišťanová, Zuzana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie při zavádění nového produktu na trh | Theses on a related topic

670.
Koubek, Andrej
Faculty: University of Finance and Administration
Year: 2017, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model zákaznické segmentace vybraného podniku | Theses on a related topic

671.
Koudelková, Adéla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Průzkum spokojenosti zákazníků a identifikace potřeb, požadavků a očekávání zákazníků | Theses on a related topic

672.
Kouřil, Michal
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Strategie českého podniku | Theses on a related topic

673.
Kovaľová, Andrea
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Company's Competitiveness Management | Theses on a related topic

674.
Kovařík, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza mikroprostředí a makroprostředí firmy 1. Strategy marketing & media s.r.o. | Theses on a related topic

675.
Kraffer, Ondřej
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Některé sociální aspekty hospodářské krize v ČR | Theses on a related topic

676.
Král, Jakub
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategické a detailní plánování reklamní kampaně v podmínkách společnosti Hudy sport a.s. | Theses on a related topic

677.
Krampla, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. | Theses on a related topic

678.
Krásová, Šárka maiden name: Vosyková
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - produktu | Theses on a related topic

679.
Krátký, Stanislav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový plán distribuce produktu na trh B2B | Theses on a related topic

680.
Kratochvílová, Iveta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv ekonomické situace na obsahy a formy marketingové komunikace ve vybraném oboru | Theses on a related topic

681.
Krček, Martin
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Controlling - moderní nástroj podnikového řízení | Theses on a related topic
Master's thesis defence: Controlling - moderní nástroj podnikového řízení | Theses on a related topic

682.
Krejčiříková, Marcela maiden name: Holíková
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie vybrané společnosti | Theses on a related topic
Bachelor's thesis defence: Marketingová strategie vybrané společnosti | Theses on a related topic

683.
Krešne, Barbora
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku (v oboru předškolního vzdělávání) | Theses on a related topic

684.
Kroupová, Adéla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

685.
Krtek, Daniel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Vliv controllingu při strategickém rozhodování | Theses on a related topic

686.
Kruchynin, Kyrylo
Faculty: University of Finance and Administration
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The role of marketing digital tools for event management industry: Case Study – TBM Group s.r.o. | Theses on a related topic

687.
Krupin, Dmitriy
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Management and Controlling of SME-s (Small and Medium-sized Enterprises)
Master's thesis defence: Management and Controlling of SME-s | Theses on a related topic

688.
Krupková, Monika
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Rodinné podnikání na příkladu konkrétního podniku | Theses on a related topic

689.
Křesťanová, Kateřina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza firmy v souvislosti s čerpáním veřejných prostředků ze Strukturálních fondů EU, zpracování žádosti o dotaci | Theses on a related topic

690.
Křivánková, Ladislava
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Cisternová doprava - problematika přepravy kapalných potravin | Theses on a related topic

691.
Křivohlávková, Alena
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: CRM v pojišťovnictví | Theses on a related topic

692.
Křížková, Renáta
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Struktura marketingových nástrojů využívaných v malých a středních podnicích | Theses on a related topic

693.
Kšádová, Alena maiden name: Račanová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba marketingové strategie za účelem udržení obratu a zaměstnanosti maloobchodní sítě v období krize | Theses on a related topic

694.
Kubíček, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Sestavení marketingového plánu podniku a kritéria efektivnosti jeho naplňování | Theses on a related topic

695.
Kubík, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Financování a podnikatelský plán jako základ úspěchu malých a středních podniků | Theses on a related topic

696.
Kubínová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SWOT analýza podnikatelského subjektu | Theses on a related topic

697.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Analýza úspěšnosti propagační kampaně ve firmě | Theses on a related topic

698.
Kučera, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský plán - Rozšíření podnikatelské činnosti společnosti SBD Ocelář, družstvo | Theses on a related topic

699.
Kuchtová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Návrh systému marketingového řízení podniku ( aplikace moderních prvků) | Theses on a related topic

700.
Kunovský, Lukáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projektování marketingové strategie na vybraný produkt | Theses on a related topic