Theses on a related topic (having the same keywords):

marketingova strategie, brand management, marketing strategy, marketingovy plan, marketingovy vyzkum, rodinne podnikani, marketingova komunikace, rizeni znacky, marketing communication, segmentace trhu, market segmentation, marketing plan, marketing research, family business

Keywords ordered alphabetically | Keywords ordered by occurrence rate

801.
Rosa, Daniel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh eventu pro vybraný podnik nebo produkt s ekonomickým vyhodnocením | Theses on a related topic Display description

802.
Rosa, Daniel
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Věrnostní program jako klíčová součást marketingová strategie | Theses on a related topic

803.
Rosa, Martin
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Řízení značky a komunikační strategie v praxi rodinného podniku | Theses on a related topic

804.
Rosolová, Petra maiden name: Kubinová
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Moderní aplikace marketingové komunikace | Theses on a related topic

805.
Rossini, Adrianna Maria
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Úloha integrované marketingové komunikace při plánování zaváděcí a udržovací kampaně | Theses on a related topic

806.
Roubíková, Anna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba marketingového plánu pro vybranou společnost | Theses on a related topic

807.
Rozmahelová, Aneta
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza věrnostních programů vybraných cestovních kanceláří | Theses on a related topic

808.
Rucz, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam výzkumu potřeb, požadavků a očekávání zákazníků a souvislost s řízením vztahů se zákazníky | Theses on a related topic
Bachelor's thesis defence: Význam výzkumu potřeb, požadavků a očekávání zákazníků a souvislost s řízením vztahů se zákazníky | Theses on a related topic

809.
Růžek, Martin
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services (combination/specialization: Banking)
Bachelor's thesis defence: Produktové versus segmentové řízení banky | Theses on a related topic

810.
Růžičková, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský záměr v oblasti gastronomie | Theses on a related topic

811.
Ryllová, Ivana maiden name: Trefná
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace rozhlasové stanice a její specifika v BTB a BTC komunikaci | Theses on a related topic

812.
Rzounek, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Finanční plán společnosti | Theses on a related topic

813.
Řetovská, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nezamýšlené důsledky spotřebního jednání lidí - rozbor konkrétní marketingové kampaně | Theses on a related topic

814.
Řetovská, Adéla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace a síťová média (elektronický marketing)
Master's thesis defence: Marketingová komunikace a síťová média (elektronický marketing) | Theses on a related topic

815.
Říha, Stanislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost prodeje a marketingu firmy s rychloobrátkovým zbožím | Theses on a related topic

816.
Řiský, František
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výzkum vybraných aktivit procesu řízení vztahů se zákazníky v současném konkurenčním prostředí | Theses on a related topic

817.
Sadílek, Oldřich
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komerční komunikační chování firmy DAF Truck CZ v době krize se zaměřením na přímý marketig | Theses on a related topic

818.
Safina, Valeriya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic

819.
Sajvera, Lukáš
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový komunikační mix pro nově vzniklý podnik | Theses on a related topic

820.
Sanzhieva, Lolita
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Kreativita v mediálním plánování | Theses on a related topic

821.
Sedláčková, Edita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu nebo firmy | Theses on a related topic

822.
Seifertová, Šárka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace problematiky zaměstnanosti zdravotně postižených - projekt marketingové komunikace neziskové organizace občanského sdružení OS Přístav podporující zaměstnanost postižených | Theses on a related topic

823.
Sheikh, Jana maiden name: Mašková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přístupy a akcenty ve výuce předmětu "Brand Management" na IFA Iceland a "Reklama" na VŠFS Česká republika | Theses on a related topic

824.
Shchaslyvyy, Myroslav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Konkurenční výhoda českého podniku jako součást marketingové strategie při vstupu firmy na zahraniční trh | Theses on a related topic

825.
Shobonova, Darya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt vybrané marketingové komunikační aktivity | Theses on a related topic

826.
Shobonova, Darya
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Sociálně-psychologické problémy zavádění nového produktu na trh | Theses on a related topic
Master's thesis defence: Projekt audiovizuální komunikace vybraného produktu prostřednictvím tištěného (video) comicsu | Theses on a related topic

827.
Shulga, Illia
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení značky a komunikační strategie v praxi rodinného podnikání | Theses on a related topic

828.
Shulpina, Anastasia
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement jako marketingový nástroj v současném filmu | Theses on a related topic

829.
Schmalz, Zbyněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně prodeje elektrické energie | Theses on a related topic

830.
Sidorov, Alexej
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Média a nástroje přímého marketingu | Theses on a related topic

831.
Sinkulová, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru obchodu (rychloobrátkové zboží) | Theses on a related topic

832.
Sklenářová, Hana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing e-shopu s vitamíny a výživovými doplňky | Theses on a related topic

833.
Skočdopolová, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy jako nástroj podpory prodeje v kontextu integrované marketingové komunikace | Theses on a related topic

834.
Skoková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Svoboda projevu a její limity v marketingové komunikaci | Theses on a related topic

835.
Skoupý, Ondřej
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingové aktivity strategického managementu leteckých dopravců | Theses on a related topic

836.
Slabyhoudová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum (spotřebitele) | Theses on a related topic

837.
Slámová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace v sektoru komerčních realit | Theses on a related topic

838.
Slanařová, Irena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán společnosti podnikající v zásilkovém obchodu | Theses on a related topic

839.
Slanec, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Marketingový mix a strategický marketing ve vybraných službách | Theses on a related topic

840.
Slavětínský, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza prezentačních dovedností zaměstnanců pro potřeby marketingové komunikace v malé společnosti | Theses on a related topic

841.
Slavíková, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Potenciál využití bidimenzionálního kódu BeeTagg v marketingové komunikaci | Theses on a related topic

842.
Slimáková, Nadežda
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Budování značky podniku | Theses on a related topic

843.
Slobodzianová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Spokojenost zákazníků v poprodejní síti ŠKODA AUTO a. s. v České republice | Theses on a related topic

844.
Smejkal, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský plán - základní dokument počátečních fází životního cyklu MSP | Theses on a related topic

845.
Smiřinská, Markéta
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Hodnocení marketingové komunikace vybrané firmy | Theses on a related topic

846.
Sojková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh PR aktivit pro společnost PUDIS a.s. | Theses on a related topic

847.
Somova, Daria
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v marketingové komunikaci | Theses on a related topic

848.
Somova, Daria
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Budování značky v prostředí nadnárodní společnosti pro lokální trhy | Theses on a related topic

849.
Součková, Michaela
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Změna zacílení reklamy na těhotné ženy s přesahem do tří let věku dítěte | Theses on a related topic

850.
Soukup, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv marketingové komunikace na elasticitu poptávky po systému paletového poolingu | Theses on a related topic