Theses on a related topic (having the same keywords):

tiskova reklama, decision-making processes, communication process, target audience, cilova skupina, produkt, znacka, print advertising psychology, komunikacni proces, psychologie, spotrebitel, marketing, rozhodovaci proces, psychical processes, osobnost, brand, personality, psychicke procesy, segmentace trhu, consumer, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2101.
Oth, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vývoj direct mailu v digitálním věku | Theses on a related topic Display description

2102.
Ouředníková, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a volební úspěch | Theses on a related topic

2103.
Ouška, Miloslav
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Finance / Finance
Master's thesis defence: Podnikatelský plán | Theses on a related topic

2104.
Outrata, Václav
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Efektivnost kooperujících firem z pohledu prodeje a marketingu | Theses on a related topic

2105.
Ovchenkova, Ekaterina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování corporate identity vybraného podniku pomocí nástrojů IMK | Theses on a related topic

2106.
Ovsieienko, Olena
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Financování odvětví produktivních služeb v oblasti malých a středních podniků | Theses on a related topic
Master's thesis defence: Význam měření efektivnosti marketingové komunikace v MSP na příkladu vybrané společnosti | Theses on a related topic

2107.
Ovsyannikova, Ekaterina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

2108.
Pabišta, Ondřej
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Instagram marketing ve vybrané společnosti | Theses on a related topic

2109.
Padevětová, Michaela
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Media is message – (M. McLuhan) | Theses on a related topic

2110.
Palinčák, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Globalizace a její vliv na marketingovou komunikaci | Theses on a related topic

2111.
Palková, Martina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategické a detailní plánování reklamní kampaně společnosti Karlštejnsko s.r.o. | Theses on a related topic

2112.
Palm, David
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Srovnání marketingových strategií konceptu Fair Trade v ČR a státech EU | Theses on a related topic

2113.
Palm, David
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem v marketingově řízeném podnikatelském subjektu | Theses on a related topic

2114.
Pamio, Simona maiden name: Voráčková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový výzkum trhu acidobazických analyzátorů v ČR | Theses on a related topic

2115.
Pánková, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

2116.
Panyukova, Marina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingu na růst poptávky | Theses on a related topic

2117.
Pápaj, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv vybraných marketingových nástrojů na tvorbu ceny produktu | Theses on a related topic

2118.
Pápaj, Martin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Produktová strategie české společnosti působící v textilním průmyslu | Theses on a related topic

2119.
Parada, Ivo
Faculty: University of Finance and Administration
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální sítě a jejich začlenění do marketingové strategie | Theses on a related topic

2120.
Pařilová, Dana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace města/regionu | Theses on a related topic

2121.
Passler, David
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rozbor image vybrané firmy/značky | Theses on a related topic

2122.
Patanin, Bogdan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Vliv marketingu na obchodní úspěch firmy xy | Theses on a related topic

2123.
Patel, Rutul Mansukh
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Impact of Covid-19 on Global E-Commerce and Supply Chain Market | Theses on a related topic

2124.
Paterová, Klára
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Srovnání marketingových strategií v oblasti fitness | Theses on a related topic
Bachelor's thesis defence: Specifika integrované marketingové komunikace ve vybraném oboru (marketing služeb) | Theses on a related topic

2125.
Patchenskii, Aleksandr
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Principy a význam marketingu | Theses on a related topic

2126.
Pátková, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků podpory prodeje v podniku Schwarzmüller | Theses on a related topic

2127.
Patriková, Anna
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Public relation a personální management | Theses on a related topic

2128.
Pavelková, Romana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Komunikace obchodního zástupce se zákazníkem | Theses on a related topic

2129.
Pavlenko, Iana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Xenophobia in Asia: exploring media environment and marketing solutions | Theses on a related topic

2130.
Pavlínová, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Odborný a sociální profil marketéra v současné české společnosti | Theses on a related topic

2131.
Pavlová, Lenka maiden name: Holubová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic

2132.
Peffková, Jana maiden name: Vacková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu podle životního stylu a hodnotové orientace | Theses on a related topic

2133.
Peffková, Jana maiden name: Vacková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová strategie zavádění nové produktové řady hraček | Theses on a related topic

2134.
Pecháčková Rebcová, Zuzana maiden name: Rebcová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv spotřebitelských zvyklostí na nákupní chování | Theses on a related topic

2135.
Pechalová, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace Filozofické fakulty Univerzity Palackého v Olomouci | Theses on a related topic

2136.
Pechová, Michaela
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Vyhodnocení marketingových aktivit hospodářsky postiženého regionu - okres Most | Theses on a related topic

2137.
Pejchalová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy na rozhodování spotřebitele | Theses on a related topic

2138.
Pekařová, Klára maiden name: Hábíková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services (combination/specialization: Banking)
Bachelor's thesis defence: Prezentace bank a bankovních služeb v českém tisku | Theses on a related topic

2139.
Pekařová, Tereza
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

2140.
Peksová, Jitka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a veřejný prostor | Theses on a related topic

2141.
Pelcnerová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Slevové portály jako nástroj marketingové strategie firmy a jejich vliv na chování zákazníka | Theses on a related topic

2142.
Pelikánová, Veronika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Volba optimálních mediatypů pro vybranou reklamní kampaň | Theses on a related topic

2143.
Penkova, Angelina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic
Master's thesis defence: Regulace reklamy v televizním a rozhlasovém vysílání | Theses on a related topic

2144.
Perglová, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrated Marketing Communication and its social implications | Theses on a related topic

2145.
Peroutková, Alice
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a marketingové komunikace školských zařízení | Theses on a related topic

2146.
Peřtová, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako nástroj komunikace se zákazníky | Theses on a related topic

2147.
Pestereva, Diana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: YouTube jako nástroj ve vztahovém marketingu | Theses on a related topic

2148.
Pešková, Michaela
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Business plán pro start up a jeho vyhodnocení | Theses on a related topic

2149.
Pešťák, David
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Management malého a středního podniku | Theses on a related topic

2150.
Peštová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt a realizace AV podpory propagace jezdeckého sportu pro cílovou skupinu dětí do 12 let | Theses on a related topic