Theses on a related topic (having the same keywords):

marketingovy mix, vernostni programy, communication mix, loyalty programs, marketing strategy, komunikacni mix, vernost zakaznika, customer loyalty, marketing mix, kupni rozhodovani, konkurence, internetovy marketing, marketingove strategie, competition, the proces of buying decisions, internet marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1451.
Karlický, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Analýza podniku na bázi pyramidového rozkladu ukazatelů finanční analýzy | Theses on a related topic Display description

1452.
Kasík, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

1453.
Katsubina, Alexandra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový plán - uvedení inovativního projektu v platbách na trh | Theses on a related topic
Bachelor's thesis defence: Marketingový plán - uvedení inovativního projektu v platbách na trh | Theses on a related topic

1454.
Kavka, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt marketingové podpory uvedení nového produktu na trh | Theses on a related topic

1455.
Kavka, Kamil
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Goodwill versus Badwill komoditně kontroverzních subjektů na trhu | Theses on a related topic

1456.
Kejaková, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace společností podnikající v oblasti televizních přenosů | Theses on a related topic

1457.
Keller, Karel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Uplatňování enviromentálního aspektu při řízení podniků v energetice | Theses on a related topic

1458.
Kettnerová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Teorie her v komunikaci a vyjednávání | Theses on a related topic

1459.
Khakimova, Diana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Customer relationship as a key for modern marketing companies | Theses on a related topic

1460.
Khankishiyeva, Amaliya
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Social Media Marketing | Theses on a related topic

1461.
Khawajah, Marie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nových trendů marketingové komunikace v I’M FIT fitness a wellness Clubu | Theses on a related topic

1462.
Khramov, Artem
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Obchodní plán podniku na základě marketingové činnosti | Theses on a related topic

1463.
Khúc, Huyen Tran
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic

1464.
Khussainova, Daliya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Historical and present use of emotions in advertising | Theses on a related topic

1465.
Kinkalová, Zuzana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

1466.
Kireeva, Anna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Globální marketing a lokální kultura | Theses on a related topic

1467.
Kirchmanová, Martina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití moderních nástrojů internetového marketingu ve firmě František Suchomel - Indiana kuchyňské studio | Theses on a related topic

1468.
Klegová, Monika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace a její vliv na image a poptávku firmy | Theses on a related topic

1469.
Klimáček, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nástrojů marketingové komunikace vybraného produktu | Theses on a related topic

1470.
Klimek, Dominik
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití Online marketingu v Multilevel společnosti | Theses on a related topic

1471.
Kloppenburg, Wolfgang
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ph.D.
Programme/field: Finance / Finance
Doctoral thesis defence: Financial implications of the railway reform in Germany for its operators and trends for further development | Theses on a related topic

1472.
Klouček, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Plánování marketingové komunikace | Theses on a related topic

1473.
Kludský, Miroslav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem jako předpoklad úspěchu podnikatelského subjektu na trhu | Theses on a related topic

1474.
Kment, Štěpán
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku – projektová analytická studie | Theses on a related topic

1475.
Knižková, Tereza
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing městské knihovny jako propojení kultury v regionu | Theses on a related topic

1476.
Knýbel, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza a návrh marketingové komunikační strategie firmy PAPE | Theses on a related topic

1477.
Kobzeva, Anastassiya
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Potenciál rozvoje firmy v zahraničním obchodu | Theses on a related topic

1478.
Kocián, Libor
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Insolvenční řízení z pozice věřitele | Theses on a related topic

1479.
Kocian, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sponzoring a jeho základní typologie | Theses on a related topic

1480.
Kociánová, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Internetová komunikace | Theses on a related topic

1481.
Kocman, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s marketingovým mixem jako možnost získání konkurenční výhody v rámci umístění produktu na trhu a předpoklad úspěchu podnikatelského subjektu | Theses on a related topic

1482.
Kohoutková, Lucie
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingová strategie firmy Plzeňský Prazdroj, a. s. | Theses on a related topic

1483.
Koch, Sabine
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG) | Theses on a related topic

1484.
Kokyová, Nikola
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh na změnu strategie v pořádání soutěže Miss Česká republika | Theses on a related topic

1485.
Kolář, Daniel
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Firemní kultura a strategie společnosti | Theses on a related topic

1486.
Kolaříková, Radmila maiden name: Psheunova
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Trendy v řízení strategií v praxi podniku | Theses on a related topic

1487.
Kolesnikova, Anastasia
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Early Adopters – Young People as the New Media and Communication Technologies Users | Theses on a related topic

1488.
Kolevatova, Kristina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti vybraného podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

1489.
Komárková, Karolína
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace značky Solvina jako nositele tradice produktu | Theses on a related topic

1490.
Komleva, Daria
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketing Management and Marketing planning | Theses on a related topic

1491.
Konečná, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Marketingový mix vybrané destinace | Theses on a related topic

1492.
Konečná, Petra
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní program podnikatelského subjektu | Theses on a related topic

1493.
Kopal, František
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Faktory ovlivňující konkurenceschopnost v daném odvětví | Theses on a related topic

1494.
Kopecký, Lukáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt a realizace marketingové strategie obchodní společnosti Richter & Frenzel v roce 2009. - Případová studie. | Theses on a related topic

1495.
Kopta, Michael
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing vybrané neziskové organizace | Theses on a related topic

1496.
Körbler, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Projektové financování a jeho rizika | Theses on a related topic

1497.
Korelová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje a její metody a techniky | Theses on a related topic

1498.
Kořánová, Denisa
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace profesionálního sportovního klubu v ČR | Theses on a related topic

1499.
Kostkina, Olena
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Finanční a nefinanční faktory ovlivňující výkonnost podniku Nestlé Česko s.r.o. v letech 2009 - 2013 | Theses on a related topic

1500.
Kostrounková, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Srovnávací reklama | Theses on a related topic