Theses on a related topic (having the same keywords):

omezena racionalita, behavioral economics, firm's marketing, behavioralni ekonomie, spotrebitelske chovani, neuromarketing, marketing firmy, consumer behavior, bounded rationality

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Malá, Denisa
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Význam a formování image firmy (Na příkladu image firmy Douwe Egberts) | Theses on a related topic Display description

102.
Maršálková, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Food styling jako součást marketingu | Theses on a related topic

103.
Masopust, Lukáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikativní funkce obalu | Theses on a related topic

104.
Melichová, Adriána
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití metod testování obalů | Theses on a related topic

105.
Meňhartová, Simona
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Neuromarketingový přístup k reklamě | Theses on a related topic

106.
Mihelyová, Mária
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu Řízení vztahů se zákazníky | Theses on a related topic

107.
Milevová, Simona
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

108.
Morozova, Anastasiya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Brand Attachment through Lovemarks | Theses on a related topic

109.
Morozova, Elizaveta
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Testing Consumer Behaviour and Psychography viability in Market Strategy | Theses on a related topic

110.
Mrázková, Jana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Poznání zákazníka pro tvorbu strategie a marketingového plánu | Theses on a related topic

111.
Najtová, Vendula
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Databáze emočních podnětů pro reklamu | Theses on a related topic

112.
Nekorancová, Naďa
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita titulní strany tiskovin z pohledu neuromarketingu | Theses on a related topic

113.
Nižníková, Clare
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aroma marketing v marketingové komunikaci | Theses on a related topic

114.
Nosková, Veronika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Možnosti neuromarketingu pro zákaznické rozhodování | Theses on a related topic

115.
Novitskiy, Nikita
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Obal jako manipulátor spotřebitele pro nákup zboží | Theses on a related topic

116.
Ondroušková, Kristýna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřební chování jako faktor sociální identifikace jednotlivce | Theses on a related topic

117.
Oparina, Alissa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Lifestyle and consumer culture | Theses on a related topic

118.
Oravcová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

119.
Ouředníková, Veronika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uživatelská přívětivost webových stránek z pohledu neuromarketingu | Theses on a related topic

120.
Palovová, Rozálie
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Využití hudby v neuromarketingu | Theses on a related topic

121.
Paták, Milan
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

122.
Peksová, Jitka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Experiment v marketingovém výzkumu | Theses on a related topic

123.
Petr, Václav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití neuromarketingu ve finančních službách | Theses on a related topic

124.
Pivničková, Jana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

125.
Plachá, Sandra
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj řízení společenského chování lidí | Theses on a related topic

126.
Podušková, Radka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Racionální versus emoční aspekty v marketingové komunikaci | Theses on a related topic

127.
Poláková, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Neuromarketingová charakteristika cílové skupiny konzumentů biopotravin | Theses on a related topic

128.
Prchalová, Šárka maiden name: Smahelová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Event management podniku z pohledu realizační agentury | Theses on a related topic

129.
Prokešová, Eva
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj řízení spotřebního chování lidí | Theses on a related topic

130.
Přibylová, Pavla maiden name: Jetelová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Veřejné mínění o etické stránce neuromarketingu | Theses on a related topic

131.
Pustoshilova, Maria
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Skupinová identita a spotřební kultura | Theses on a related topic

132.
Rajtšlégr, Petr
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická funkce obalu a rozhodování spotřebitele | Theses on a related topic

133.
Rákosník, Otakar
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nálady ve společnosti a jejich vliv na spotřební chování obyvatel | Theses on a related topic

134.
Ropková, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nákupní chování a faktory ovlivňující spotřební rozhodování v rámci českých domácností v období ekonomické krize | Theses on a related topic

135.
Rosenlacher, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Moderní přístupy ve zkoumání rozhodovacích procesů zákazníka | Theses on a related topic

136.
Rosenlacher, Pavel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Neuropsychologie v prodeji | Theses on a related topic

137.
Ruczová, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza procesu kupního rozhodování | Theses on a related topic

138.
Řetovská, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nezamýšlené důsledky spotřebního jednání lidí - rozbor konkrétní marketingové kampaně | Theses on a related topic

139.
Salačová, Adriana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Působení značky z pohledu psychologie | Theses on a related topic

140.
Salincak, Ezgi Gül
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Ethical Consumption | Theses on a related topic

141.
Savelyeva, Yulia
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

142.
Sekyrová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická kritéria ovlivňující segmentaci trhu | Theses on a related topic

143.
Senko, Svetlana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Communication As a load Bearing Element of the Marketing Communication | Theses on a related topic

144.
Shigin, Oleg
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Spotřební kultura a skupinová identita | Theses on a related topic

145.
Schmidtová, Dominika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Efektivní navigace na webových stránkách za použití oční kamery | Theses on a related topic

146.
Schulz, Bastian
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ph.D.
Programme/field: Finance / Finance
Doctoral thesis defence: Investment decisions and its behavioral flaws in Germany – A behavioral finance approach | Theses on a related topic

147.
Skoková, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Neuromarketingové měření jako faktor stresu pro respondenta | Theses on a related topic

148.
Slavíková, Barbora
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vytvoření efektivní fotografie produktu v marketingu | Theses on a related topic

149.
Slavíková, Barbora
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Hodnocení image pomocí Eye Tracking | Theses on a related topic

150.
Soboleva, Zhanna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické základy marketingu | Theses on a related topic