Theses on a related topic (having the same keywords):

and cons. data, comparison, klady a zapory, konkretni kampan, data, particular campaign, vyhody., primy marketing, pros and cons., benefits, direct marketing, imc strategy, srovnani, pros, strategie imc, vyhody. benefits

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Peroutková, Alice
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a marketingové komunikace školských zařízení | Theses on a related topic Display description

52.
Pitříková, Eva
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s marketingovým mixem | Theses on a related topic

53.
Pivoňková, Miroslava maiden name: Pelantová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix | Theses on a related topic

54.
Podubecká, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Komparace strukturálních fondů v České a Slovenské republice | Theses on a related topic

55.
Podušková, Radka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Racionální versus emoční aspekty v marketingové komunikaci | Theses on a related topic

56.
Pouzarová, Lenka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: IMK volební kampaně regionální političky | Theses on a related topic

57.
Procházková, Věra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech. Sponzoring SCOTT bike teams jako efektivní podpora IMK spoečnosti SCOTT | Theses on a related topic

58.
Roháčková, Michaela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix podnikatelského subjektu | Theses on a related topic

59.
Řezníčková, Lucie
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Struktura a nástroje integrované marketingové komunikace v hotelových službách | Theses on a related topic

60.
Řiský, František
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Výzkum efektivnosti procesů řízení vztahů se zákazníky v současném konkurenčním prostředí maloobchodních řetězců se značkovou kosmetikou se zaměřením na stabilizaci pozice společnosti | Theses on a related topic

61.
Sadílek, Oldřich
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přímý marketing jako moderní a efektivní nástroj externího prodejce dílů a servisu | Theses on a related topic

62.
Sadílek, Oldřich
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komerční komunikační chování firmy DAF Truck CZ v době krize se zaměřením na přímý marketig | Theses on a related topic

63.
Sinkulová, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru obchodu (rychloobrátkové zboží) | Theses on a related topic

64.
Skopařová, Markéta
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Metody oceňování podniku a jejich aplikace na akciovou společnost Olma | Theses on a related topic
Master's thesis defence: Metody oceňování podniku a jejich aplikace na akciovou společnost Olma | Theses on a related topic

65.
Slavíková, Monika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

66.
Straka, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití nástrojů direkt marketingu v reklamní agentuře Reklama Straka | Theses on a related topic

67.
Sulanská, Pavla
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podpora prodeje a osobní prodej kosmetické firmy Avon | Theses on a related topic

68.
Sultanbayeva, Alima
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníků | Theses on a related topic

69.
Sýkorová, Kamila maiden name: Plecitá
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Hodnocení efektivnosti motivačních programů a spotřebitelských soutěží v marketingu | Theses on a related topic

70.
Šalanská, Ivana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

71.
Škáchová, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Direct marketing jako cesta přímého kontaktu se zákazníky ve firmě Adoz spol. s r.o. | Theses on a related topic

72.
Šmálek, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metodiky průzkumu spokojenosti zákazníků a identifikace potřeb, požadavků a očekávání zákazníků | Theses on a related topic

73.
Štejnar, Jaromír
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nízkorozpočtová on-line kampaň začínající společnosti Pandemic.cz | Theses on a related topic

74.
Truneček, Jiří
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - produktu | Theses on a related topic

75.
Urbanová, Claudie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum | Theses on a related topic

76.
Valentová, Linda
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Social, legal and ethical problems of the Direct Marketing | Theses on a related topic

77.
Valentová, Pavlína
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Synergický efekt jednotlivých nástrojů integrované marketingové komunikace | Theses on a related topic

78.
Valtrová, Tereza
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace společnosti Pilulka.cz | Theses on a related topic

79.
Vanišová, Veronika
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny - aplikace na podmínky společnosti Skanska | Theses on a related topic

80.
Vítová, Edita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha marketingové komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

81.
Vondráčková, Denisa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů marketingového mixu vybrané firmy | Theses on a related topic

82.
Vrátná, Jitka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Kořeny a vývojové etapy direct marketingu (od 19. do 21. století) | Theses on a related topic

83.
Zabelina, Viktoriya
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přímý marketing jako komunikační technika | Theses on a related topic

84.
Zahrádková, Radka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Poruchy a šumy v komunikaci | Theses on a related topic
Bachelor's thesis defence: Poruchy a šumy v komunikaci | Theses on a related topic

85.
Zárubová, Alena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační mix Letiště Praha | Theses on a related topic

86.
Zuzaňák, Ondřej
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový plán společnosti | Theses on a related topic

87.
Žumárová, Katarína
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Návrh komunikačního mixu strojírenského podniku | Theses on a related topic

88.
Aksamit, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivační systém v mezinárodní obchodní společnosti | Theses on a related topic

89.
Akylbayev, Kambar
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Key features of using Direct Marketing in bank sphere | Theses on a related topic

90.
Alka, Rostislav
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku v závislosti na změnách jeho marketingového mixu | Theses on a related topic

91.
Antalová, Viktoria
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Modern Direct Marketing in Practice | Theses on a related topic

92.
Astl, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba marketingové komunikační kampaně (komunikačního mixu) | Theses on a related topic

93.
Astl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití multimediální komunikace v marketingovém mixu podniku | Theses on a related topic

94.
Babišová, Adéla
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Event marketing a jeho efektivita | Theses on a related topic

95.
Báčová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace středních škol | Theses on a related topic

96.
Baláková, Milada maiden name: Hanzová
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendy a kreativita zaměstnavatele při výběru zaměstnanců | Theses on a related topic

97.
Baliasnikova, Uliana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix společnosti Trans Business Consulting | Theses on a related topic

98.
Balykin, Dmitrii
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Podpora a zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

99.
Barabáš, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán - Jackin Entertainment, s.r.o. | Theses on a related topic

100.
Bárta, Miroslav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Finanční analýza společnosti Kofola a.s. | Theses on a related topic