Theses on a related topic (having the same keywords):

digitalizace. symbolic boundaries, socialni sit, consumer motives, social network, consumer trends, brand awareness, bizuterie, znacka, potreby spotrebitelu, digitalization., chovani spotrebitelu, udrzitelnost, spotrebitelska kultura, consumer behavior, sustainability, consumer needs, spotrebitelske trendy, globalizace, consumer culture, globalization, symbolicke hranice, spotrebitelske motivy, costume jewelry

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Iadrina, Sofiia
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Alternative Marketing and its usage | Theses on a related topic Display description

302.
Ioffe, Ekaterina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vyhodnocení efektivního obalu produktu pomocí oční kamery | Theses on a related topic

303.
Ioch, Sergey
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Foreign cultural features in advertisement and their impact on the major society consumers’ behavior | Theses on a related topic
Master's thesis defence: Foreign cultural features in advertisement and their impact on the major society consumers’ behavior | Theses on a related topic

304.
Ivanov, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika internetové komunikace | Theses on a related topic

305.
Ivanová, Martina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kreativita jako důležitý prvek marketingové komunikace | Theses on a related topic

306.
Jacinová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza marketingové komunikace značky Mattoni | Theses on a related topic

307.
Jakešová, Patricia
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Úloha CSR a její adaptibilita a variabilita v období finanční krize | Theses on a related topic

308.
Jakubcová, Tereza
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologický rozměr působení značky | Theses on a related topic

309.
Janečková, Klára
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická analýza marketingové komunikace značky kvality KLASA - ocenění zemědělských a potravinářských produktů. | Theses on a related topic

310.
Janečková, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace značky kvality KLASA | Theses on a related topic

311.
Janiga, Přemysl
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Vliv globalizace celosvětových trhů na finanční sektor a její dopad do praxe ČSOB | Theses on a related topic

312.
Janovský, Luboš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Krize a perspektivy sociálního státu | Theses on a related topic

313.
Jarolímová, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová komunikace, měření efektivnosti s dopadem na prodeje | Theses on a related topic

314.
Jelen, Petr
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Scénář a realizace propagačního virálního videa pro marketingovou komunikaci vybrané společnosti | Theses on a related topic

315.
Jelínek, Josef
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální síť Facebook a její využití v marketingu | Theses on a related topic

316.
Jindra, Jan
Faculty: University of Finance and Administration
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Strategie snižování nákladů - přesun výroby do zahraničí | Theses on a related topic

317.
Jiříková, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Úloha integrované marketingové komunikace při plánování zaváděcí a udržovací kampaně | Theses on a related topic

318.
Jocovová, Martina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití výzkumu trhu při analýze a optimalizaci produktu | Theses on a related topic

319.
Jůzová, Karolína
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Criminalistics and forensic disciplines / Criminalistics and forensic disciplines
Master's thesis defence: Catfishing | Theses on a related topic

320.
Kabanova, Ekaterina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ladislav Sutnar a jeho reklamní tvorba | Theses on a related topic

321.
Kabanova, Irina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Branding vybrané společnosti | Theses on a related topic

322.
Kaderová, Hana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická analýza značky Mattoni | Theses on a related topic

323.
Kalniyazova, Nazerke
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Modern Corporate Social Responsibility | Theses on a related topic

324.
Kalousová, Iveta
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační strategie společnosti CET 21 spol. s r.o. | Theses on a related topic

325.
Kalymbekova, Yekaterina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Consumers Behavior in Luxury Fashion Segment | Theses on a related topic

326.
Kameníček, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Modelový návrh korporátního designu | Theses on a related topic

327.
Kamzina, Aigerim
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Dark side of Advertising | Theses on a related topic

328.
Kaňková, Jitka maiden name: Vlková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza image firmy Tetra Pak | Theses on a related topic

329.
Kapulier, Mykyta
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Effect of Financial/Pandemic Crisis on the selected industry and state | Theses on a related topic

330.
Karas, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Železářství Soukup - obchodní strategie pro 21. století | Theses on a related topic

331.
Karas, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces budování značky a faktory, které ho ovlivňují | Theses on a related topic

332.
Karaush, Sophia
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: The (creative) use of cognitive biases in marketing | Theses on a related topic

333.
Kareš, Marek
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Hlavní aspekty globalizace a jejich vliv na podnik | Theses on a related topic

334.
Karimli, Ali
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketing and Consumer Behavior; The Impact of Branding | Theses on a related topic

335.
Karimli, Tamerlan
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketing and Consumer Behavior
Bachelor's thesis defence: Marketing and Consumer Behavior | Theses on a related topic

336.
Karimová, Eva
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role sponzoringu na tvorbě image značky | Theses on a related topic

337.
Kartozia, Dimitri
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Global Marketing and Local Culture | Theses on a related topic

338.
Kasík, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

339.
Kenchimbayev, Renat
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic

340.
Kepková, Andrea
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické aspekty prodeje kosmetiky | Theses on a related topic

341.
Kepková, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Značka jako nositel tradice a kvality, značková politika společnosti ŠKODA AUTO a.s. a ŠkoFIN s.r.o. | Theses on a related topic

342.
Khaustova, Anzhelika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingové strategie v období globalizace: výhody a nevýhody standardizace a adaptace | Theses on a related topic

343.
Kim, Elina
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Comparison different financial applications/methods/industries between selected countries | Theses on a related topic

344.
Kincl, Edvard
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Rebranding fotbalového klubu SK Slavia Praha: analýza procesu a vnímání fanoušky | Theses on a related topic

345.
Kindl, Stanislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Globální rizika a jejich dopady na řízení podniku | Theses on a related topic

346.
Klápa, Vojtěch
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Moderní trendy v propagaci sportovních týmů | Theses on a related topic

347.
Klasovská, Nikola
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace výrobce luxusních módních doplňků | Theses on a related topic

348.
Klimčáková, Karolína
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management, Corporate Management, Corporate Management)
Master's thesis defence: Specifika personálního řízení v multinacionální společnosti | Theses on a related topic

349.
Klofáč, Adam
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Postavení image a produktových kampaní v komunikaci vybrané značky | Theses on a related topic

350.
Klouček, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Plánování marketingové komunikace | Theses on a related topic