Theses on a related topic (having the same keywords):

messenger, reklama, segmentace, socialni site, marketingova komunikace, preference, generace z, facebook

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Prosková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza projektu Naše adresa (hyperlokální komunikace) | Theses on a related topic Display description

402.
Přáda, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Pražské jaro a jeho propagace | Theses on a related topic

403.
Přádová, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Přístupy k zjišťování efektivnosti reklamy v pojišťovnictví | Theses on a related topic

404.
Přibyl, Matěj
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Využití sportovních událostí a sportovců v reklamě | Theses on a related topic

405.
Radová, Zuzana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Okázalá spotřeba jako téma emočního apelu v reklamě – projektový návrh reklamní komunikace v tiskových médiích | Theses on a related topic

406.
Radvanovská, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Občanské sdružení z hlediska marketingové komunikace | Theses on a related topic

407.
Radvanovská, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic

408.
Ragulová, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití hudby v dramaturgii a realizaci rozhlasového reklamního spotu | Theses on a related topic

409.
Rákosník, Jakub
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační mix Komerční banky, a.s. | Theses on a related topic

410.
Rambousková, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití procesu podmiňování v reklamě | Theses on a related topic

411.
Ramešová, Kateřina
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Návrh marketingové komunikace pro značku Sparkle Moments | Theses on a related topic

412.
Rapošová, Veronika
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt marketingové komunikace rozhlasové stanice | Theses on a related topic

413.
Recskyová, Štefánia
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

414.
Recskyová, Štefánia
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba marketingové kampaně podniku včetně metrik efektivnosti | Theses on a related topic

415.
Reichenauerová, Kristýna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Případová studie přípravy a průběhu reklamní kampaně v developerské společnosti | Theses on a related topic

416.
Reitermanová, Denisa
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

417.
Rojíčková, Žaneta
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Životní styl digitálních nomádů a jejich marketingová prezentace | Theses on a related topic

418.
Rutová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako součást marketingového mixu | Theses on a related topic

419.
Rutová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Efektivní propojení nástrojů IMK v developerském odvětví | Theses on a related topic

420.
Řetovská, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nezamýšlené důsledky spotřebního jednání lidí - rozbor konkrétní marketingové kampaně | Theses on a related topic

421.
Řezníková, Dana maiden name: Jirásková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR - efektivní řízení komunikace investiční společnosti Pioneer Investments | Theses on a related topic

422.
Říhová, Veronika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace hokejového klubu | Theses on a related topic

423.
Řiský, František
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Výzkum efektivnosti procesů řízení vztahů se zákazníky v současném konkurenčním prostředí maloobchodních řetězců se značkovou kosmetikou se zaměřením na stabilizaci pozice společnosti | Theses on a related topic

424.
Říšská, Radka maiden name: Doubková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy a efektivní cílení prodeje na základě věrnostních programů (segmentace) | Theses on a related topic

425.
Sadílek, Oldřich
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komerční komunikační chování firmy DAF Truck CZ v době krize se zaměřením na přímý marketig | Theses on a related topic

426.
Sálus, Oliver
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Trendy marketingové komunikace a jejich uplatnění v praxi MSP | Theses on a related topic

427.
Sarychev, Roman
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Role of New Media in a Modern Marketing Communication | Theses on a related topic

428.
Sedláčková, Edita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu nebo firmy | Theses on a related topic

429.
Sekyrová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

430.
Sheikh, Jana maiden name: Mašková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přístupy a akcenty ve výuce předmětu "Brand Management" na IFA Iceland a "Reklama" na VŠFS Česká republika | Theses on a related topic

431.
Shishova, Anastassiya
Faculty: University of Finance and Administration
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

432.
Shulga, Illia
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení značky a komunikační strategie v praxi rodinného podnikání | Theses on a related topic

433.
Shumeiko, Anna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace jako nástroj sociální manipulace (problém ovlivňování okrajových sociálních skupin) | Theses on a related topic

434.
Schmiedkunz, Jindřich
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Coca-Cola vs. Kofola - společné a odlišné rysy jejich komunikační strategie | Theses on a related topic

435.
Schmiedkunz, Jindřich
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Společenská odpovědnost společnosti Vodafone Czech Republic a.s. | Theses on a related topic

436.
Schneiderová, Sarah
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

437.
Schuster, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postoje české populace k reklamě | Theses on a related topic

438.
Sierra, Klára maiden name: Skorunková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Propagační potenciál historických tématizací v české TV reklamě z hlediska porozumění tématickým kontextům – soubor kazuistik s výzkumem úrovně relevantní znalostní úrovně veřejnosti | Theses on a related topic

439.
Sirotka, Darya
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Jak sociální sítě ovlivňují zpravodajství masových médií | Theses on a related topic

440.
Sklenářová, Hana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing e-shopu s vitamíny a výživovými doplňky | Theses on a related topic

441.
Skočdopolová, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy jako nástroj podpory prodeje v kontextu integrované marketingové komunikace | Theses on a related topic

442.
Skoková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Svoboda projevu a její limity v marketingové komunikaci | Theses on a related topic

443.
Skolková, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Vyhodnocení efektivity podnikových online a offline komunikačních aktivit, jejich vliv na nákupní rozhodování zákazníka | Theses on a related topic

444.
Skuciusová, Karolína
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing kulturních a sociálních institucí | Theses on a related topic

445.
Slabyhoudová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum (spotřebitele) | Theses on a related topic

446.
Slavíková, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Potenciál využití bidimenzionálního kódu BeeTagg v marketingové komunikaci | Theses on a related topic

447.
Slovák, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické aspekty marketingové komunikace společnosti McDonald's - jejich vliv na myšlení a postoje adresátů | Theses on a related topic

448.
Slunéčko, Jindřich
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

449.
Slunéčko, Jindřich
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza aktuálních způsobů komunikace a návrh modelu komunikace v budoucnosti | Theses on a related topic

450.
Smékal, Roman
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic