Theses on a related topic (having the same keywords):

motivace, zakaznicka zkusenost, presvedcovani, vizualni podnety, socialni dukaz, loajalita zakazniku, perception, social influence, branding, cileni a segmentace trhu, personalization, behavioural economics, targeting and market segmentation, psychology in marketing, consumer behaviour, decision making, customer loyalty, percepce, reciprocita, persuasion, spotrebitelske chovani, socialni vliv, neuromarketing, behavioralni ekonomie, senzoricky marketing, marketing strategies, social proof, personalizace, sensory marketing, reciprocity, psychologie v marketingu, marketingove strategie, motivation, customer experience, visual stimuli, emocni apelace, rozhodovaci procesy, emotional appeals

Keywords ordered alphabetically | Keywords ordered by occurrence rate

851.
Šámalová, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza makroprostředí a mikroprostředí společnosti Fincentrum a.s. | Theses on a related topic Display description

852.
Šandera, Matěj
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Vývoj Android aplikace pro správu osobních financí | Theses on a related topic

853.
Šantorová, Adéla maiden name: Svědínková
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Systém hodnocení zaměstnanců jako nástroj motivace | Theses on a related topic

854.
Šedivý, Jaroslav
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Rozvoj manažerských dovedností ve vybraném podniku | Theses on a related topic

855.
Šeps, Jakub
Faculty: University of Finance and Administration
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance, Business Management and Corporate Finance
Master's thesis defence: Projekt motivačního systému | Theses on a related topic

856.
Šereda, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Motivace pracovní činnosti v podniku Nestlé s.r.o. | Theses on a related topic

857.
Šetková, Klára
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Specialization in Law / Legal Aspects in Business
Master's thesis defence: Odměňování a jeho vliv na motivaci zaměstnanců v podnikatelské sféře | Theses on a related topic

858.
Ševela, Libor
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Motivační nástroje a jejich vliv na pracovní výkon zaměstnanců v podniku | Theses on a related topic

859.
Šimková, Petra
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Metodika plánování a vyhodnocování rozvoje kvalifikace pracovníků ve firmě Energie - stavební a báňská, a.s. Kladno | Theses on a related topic

860.
Šímová, Michaela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodování spotřebitele o nákupu produktu (zvažování alternativ výběru) | Theses on a related topic

861.
Šimr, Marek
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nové trendy v marketingové komunikaci profesionálních sportovních klubů | Theses on a related topic

862.
Škach, Jaroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vztah zaměstnance k firmě a jejím zájmům Letiště Praha | Theses on a related topic

863.
Škrabalová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Experiment v marketingovém výzkumu | Theses on a related topic

864.
Škubalová, Nikola
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Motivace zaměstnanců a její vliv na zvyšování výkonnosti podniku | Theses on a related topic

865.
Šmejkal, Patrik Jakub
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendy marketingové komunikace a jejich uplatnění v praxi | Theses on a related topic

866.
Šoborová, Radka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřební chování seniorů | Theses on a related topic

867.
Šoborová, Radka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vztah nacistické ideologie a reklamy - sonda na pozadí teorií masové společnosti | Theses on a related topic

868.
Špačková, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Soutěž jako metoda marketingové propagace | Theses on a related topic

869.
Šplíchalová, Radka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Emocionální působení vzhledu, tvaru a barvy na proces rozhodování zákazníka (Limbická analýza) | Theses on a related topic

870.
Šplíchalová, Radka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations, Mediarelations, Mediarelations)
Master's thesis defence: Multisenzorické působení na zákazníka se zaměřením na genderové rozdíly (neuromarketingová studie) | Theses on a related topic

871.
Šrajbrová, Emilie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Rozbor systému hodnocení zaměstnanců ve společnosti Služby a.s. | Theses on a related topic

872.
Šroba, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Vybrané aspekty uvedení nové firmy na trh | Theses on a related topic

873.
Šromovský, Vojtěch
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Motivace zaměstnanců v rámci leadershipu | Theses on a related topic

874.
Štádlík, David
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivace a stimulace pracovníků ve společnosti Modrá pyramida stavební spořitelna a.s. | Theses on a related topic

875.
Štědrý, Adam
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika nákupního chování seniorů | Theses on a related topic
Bachelor's thesis defence: Specifika nákupního chování seniorů | Theses on a related topic

876.
Šteffelová, Kristýna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Food styling a nákupní rozhodovací proces zákazníka | Theses on a related topic

877.
Šteffelová, Kristýna
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Role food stylingu v současných stravovacích návycích | Theses on a related topic

878.
Štětinová, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace mobilních operátorů v České republice s důrazem na využití sociální sítě LinkedIn | Theses on a related topic

879.
Štika, Petr
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Control and Audit)
Master's thesis defence: Vliv řízení lidských zdrojů na budování firemní kultury | Theses on a related topic

880.
Štillerová, Adéla
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Jaký vliv má influencer marketing na jednotlivé cílové skupiny | Theses on a related topic

881.
Štursová, Valérie
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita in-store marketingu z pohledu psychologie | Theses on a related topic

882.
Šubrtová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

883.
Šulcová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu v procesu budování značky | Theses on a related topic

884.
Šváb, Michael
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Řízení vztahů na pracovišti | Theses on a related topic

885.
Talan, Nadezhda
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Hodnocení výkonu zaměstnanců jako součást HR aktivit v podniku | Theses on a related topic

886.
Tauchman, Michal
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Sociologie spotřeby a aplikace marketingových strategií ovlivňujících spotřební chování | Theses on a related topic

887.
Tejnora, Lukáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Rozhodovací procesy ve veřejné správě | Theses on a related topic
Bachelor's thesis defence: Rozhodovací procesy ve veřejné správě | Theses on a related topic

888.
Timaeva, Melina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Motivační nástroje a jejich vliv na pracovní výkon zaměstnanců v MSP | Theses on a related topic

889.
Toman, Ladislav
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Motivace zaměstnanců jako nástroj dosažení podnikových cílů | Theses on a related topic

890.
Tomanová, Barbora
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Changes in Consumer Behavior and their Impact on Marketing Management | Theses on a related topic

891.
Tomanová, Eva
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické aspekty marketingové propagace v televizní reklamě | Theses on a related topic

892.
Toušová, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Personální marketing a jeho význam | Theses on a related topic

893.
Tranová, Veronika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Firemní kultura a její vliv na výkonnost firmy | Theses on a related topic

894.
Trebulová, Eliška
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Systém vzdělávání v organizaci | Theses on a related topic

895.
Trsková, Monika maiden name: Chotěborská
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika prodeje finančních produktů spořících na důchod v České spořitelně, a.s. | Theses on a related topic

896.
Třísková, Ivana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty rozhodování spotřebitele při nákupu renomovaných a běžných značek | Theses on a related topic

897.
Tsoy, Anna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Influence of marketing and advertising on Food Industry | Theses on a related topic

898.
Tsvyk, Nastasiya
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výzkum vlivu jednotlivých druhů reklamy na specifické cílové skupiny | Theses on a related topic

899.
Tučková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Smyslový marketing v neuromarketingu | Theses on a related topic

900.
Tučková, Kateřina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Emoční marketing v neuromarketingu | Theses on a related topic