Theses on a related topic (having the same keywords):

marketingova strategie, zakaznicka zkusenost, hloubkovy rozhovor, umela inteligence v marketingu, digital marketing communication, marketing strategy, new media, artificial intelligence in marketing, qualitative research, digitalni marketing, kvalitativni vyzkum, it step academy, digital marketing effectiveness, efektivita digitalniho marketingu, online marketing, nova media, in-depth interview, digital marketing, customer experience, digitalni marketingova komunikace

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Janoušková, Renáta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraného podniku v oblasti pohostinství | Theses on a related topic Display description

102.
Jarolímová, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová komunikace, měření efektivnosti s dopadem na prodeje | Theses on a related topic

103.
Jelínková, Alice
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Experiment v marketingovém výzkumu | Theses on a related topic

104.
Jelínková, Marcela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vývoj marketingové strategie úspěšného podniku | Theses on a related topic

105.
Jirasová, Renáta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

106.
Jodlová, Šárka
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové strategie reklamní agentury | Theses on a related topic

107.
Junková, Alexandra
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Potenciál digitálního marketingu a jeho uplatnění v praxi podniku | Theses on a related topic

108.
Kabešová, Klára maiden name: Dvořáková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza chování vybraných segmentů zákazníků | Theses on a related topic

109.
Kadeřábková, Veronika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event jako nástroj integrované marketingové komunikace | Theses on a related topic

110.
Kadlecová, Eva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zavedení nové produktové řady na trh (zaměření na značku Milkin) | Theses on a related topic

111.
Kalašová, Dominika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití sociálních sítí v rámci komunikace v organizaci | Theses on a related topic

112.
Kari, Galiya
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management)
Master's thesis defence: Efektivnost firmy z pohledu marketingu | Theses on a related topic

113.
Kejaková, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace společností podnikající v oblasti televizních přenosů | Theses on a related topic

114.
Kireeva, Anna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Globální marketing a lokální kultura | Theses on a related topic

115.
Klofáč, Adam
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové zajištění středně velkého výrobního podniku | Theses on a related topic

116.
Knižková, Tereza
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing městské knihovny jako propojení kultury v regionu | Theses on a related topic

117.
Knýbel, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza a návrh marketingové komunikační strategie firmy PAPE | Theses on a related topic

118.
Kočová, Adéla
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza podpory prodeje společnosti Staropramen | Theses on a related topic

119.
Kolesnikova, Anastasia
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Early Adopters – Young People as the New Media and Communication Technologies Users | Theses on a related topic

120.
Koltykova, Alina
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: The role of digital and social media marketing in consumer behaviour | Theses on a related topic

121.
Komárková, Marie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Politický marketing a nová média na příkladu prezidentské kampaně Baracka Obamy | Theses on a related topic

122.
Konárková, Kamila
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza nástrojů marketingové komunikace ve vybraném regionu | Theses on a related topic

123.
Körbler, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Projektové financování a jeho rizika | Theses on a related topic

124.
Kormaníková, Jitka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Dobrovolnictví a dárcovství v neziskových organizacích | Theses on a related topic

125.
Koudelka, Jiří
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Nákupní chování a rozhodování zákazníků v prostředí e-commerce | Theses on a related topic

126.
Kouřil, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vliv nových technologií na konzumaci médií | Theses on a related topic

127.
Kovalčuková, Diana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová strategie Golfového areálu Ralsko | Theses on a related topic

128.
Kozlová, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace a PR zdravotnického zařízení | Theses on a related topic

129.
Králík, Václav
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: New media in corporate communication | Theses on a related topic

130.
Králová, Alžběta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Subjekty na mediálním trhu, jejich struktura, poskytované služby a perspektivy vývoje | Theses on a related topic
Master's thesis defence: Subjekty na mediálním trhu, jejich struktura, poskytované služby a perspektivy vývoje | Theses on a related topic
Master's thesis defence: Subjekty na mediálním trhu, jejich struktura, poskytované služby a perspektivy vývoje | Theses on a related topic

131.
Krátký, Václav
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh marketingové strategie prostřednictvím internetu | Theses on a related topic

132.
Krubnerová, Marcela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Návrh marketingové strategie firmy | Theses on a related topic

133.
Krulišová, Eva
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komparace marketingové strategie VŠFS, o.p.s., a UK Praha | Theses on a related topic

134.
Křepelová, Adéla
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu v procesu budování značky | Theses on a related topic

135.
Křížová, Markéta
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Podnikatelský plán pro mikropodnik a jeho vyhodnocení | Theses on a related topic

136.
Kučera, Ladislav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Nízkonákladová reklamní kampaň | Theses on a related topic

137.
Kučerová, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikace značky v éře digitálního marketingu | Theses on a related topic

138.
Kučerová, Zdeňka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam skupinových rozhovorů ve výzkumu trhu | Theses on a related topic

139.
Kulíková, Sabina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost se značkou | Theses on a related topic

140.
Kupcová, Gabriela
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Marketingová strategie hotelu Hvězda **** | Theses on a related topic

141.
Kuznetsov, Pavel
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Využití digitálního marketingu jako nástroj konkurenceschopnosti v rodinném podnikání | Theses on a related topic

142.
Kynclová, Daniela
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Globální reklama a její efektivní formy | Theses on a related topic

143.
Lahodná, Veronika
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication, Marketing Communication
Bachelor's thesis defence: Analýza zavádění nového výrobku na trh - využívání vývoje zájmů a preferencí veřejnosti | Theses on a related topic

144.
Lajnerová, Veronika
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový výzkum a jeho konkrétní použití ve zvoleném podnikatelském subjektu | Theses on a related topic

145.
Langová, Martina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Postoje a hodnoty mladých lidí při řešení otázky rovnováhy mezi prací a soukromým životem | Theses on a related topic

146.
Lapáčková, Karolína
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Focus Group v marketingovém výzkumu | Theses on a related topic

147.
Lebdušková, Helena
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie a PR zdravotnického zařízení | Theses on a related topic

148.
Lepíčková, Lenka
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podpora neziskových organizací v rámci marketingových projektů firem | Theses on a related topic

149.
Lis, Aryna
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metoda STP a práce s marketingovým mixem | Theses on a related topic

150.
Litvinchuk, Anna
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Maloobchodní prodejna jako zážitkové centrum | Theses on a related topic