Theses on a related topic (having the same keywords):

spotrebni chovani, otevreni trhu, konzumni chovani, cileni, eticka konzumace, socialni trida, e-commerce, marketingove strategie., statusove skupiny, socializace, marketingove kampane, udrzitelnost, digitalizace, socialni site, socialni zmena, personalizace, trzni ekonomika, spotrebitelske preference, sociologie, globalizace, spolecenske struktury, mobilita, kultura, segmentace trhu, technologicke inovace, centralne planovana ekonomika

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Somova, Daria
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Budování značky v prostředí nadnárodní společnosti pro lokální trhy | Theses on a related topic Display description

52.
Sulák, Štefan
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikace se zákazníky 50+ v prostředí on-line prodeje | Theses on a related topic

53.
Syrinek, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: Social Network and its marketing potential for Small and Medium Enterprises | Theses on a related topic

54.
Škachová, Miriam
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Spotřební chování, segmentace trhu a enormní zadlužování obyvatelstva | Theses on a related topic

55.
Tian, Haochen
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Spotřební chování a životní způsob čínských spotřebitelů v současné době | Theses on a related topic

56.
Tieze, Tomáš
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Integrace technologií a prvků umělé inteligence v marketingu | Theses on a related topic

57.
Tolstikova, Margarita
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Proces komodifikace v současné spotřební kultuře | Theses on a related topic

58.
Tretyakova, Anastasiya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické a sociologické aspekty působení elektronických médií, vliv na životní styl a hodnotové a postojové orientace | Theses on a related topic

59.
Turek, Matyáš
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Historické mezníky českého bankovnictví | Theses on a related topic

60.
Učňová, Zdeňka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Internet jako interaktivní komunikační nástroj | Theses on a related topic

61.
Uzakbayeva, Dariga
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Commodification process in contemporary consumer culture | Theses on a related topic

62.
Vacková, Tereza
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Udržitelnost rodinného podnikání | Theses on a related topic

63.
Vágner, Josef
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: E-komerce a sociální komerce jako inovativní obchodní model hudebního vydavatelství | Theses on a related topic

64.
Vondrovská, Kristýna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zdravý životní styl jako marketingový trend | Theses on a related topic

65.
Vyhlasová, Marie maiden name: Petrová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingová strategie orientovaná na spotřebitele v ČR. | Theses on a related topic

66.
Zavoral, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj řízení spotřebního chování lidí | Theses on a related topic

67.
Zeilerová, Ivana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný produkt | Theses on a related topic

68.
Zemanová, Kristýna
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Spotřební chování a udržitelná móda | Theses on a related topic

69.
Abdukadyrova, Aimeerim
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: The role of media in shaping public opinion | Theses on a related topic

70.
Absolonová, Vanda
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje moderní komunikace a možnosti jejich využití pro rozvoj malých a středních podniků | Theses on a related topic

71.
Adamcová, Iva
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Specialization in Criminalistics and Law
Bachelor's thesis defence: Sociální sítě a jejich vliv na společnost | Theses on a related topic

72.
Adámková, Michaela
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Inovace ve startupech jako faktor zvýšení konkurenceschopnosti | Theses on a related topic

73.
Aghayev, Farid
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Business in social sphere | Theses on a related topic

74.
Aksamit, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivační systém v mezinárodní obchodní společnosti | Theses on a related topic

75.
Aleksić, Marija
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Masová média a jejich vliv na sociální změny | Theses on a related topic

76.
Anderlová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

77.
Andresheva-Arginova, Laura
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Foreign cultural features in advertisement and their impact on the major society consumers’ behavior | Theses on a related topic

78.
Andrus, Ludvík
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Státní správa Ústeckého kraje v závislosti na demografickém vývoji regionu | Theses on a related topic

79.
Anufriieva, Arina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a zohledňování sociální a kulturní různorodosti | Theses on a related topic

80.
Arsentyev, Vladimir
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

81.
Ataieva, Leila
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Instagram jako nástroj marketingové komunikace | Theses on a related topic

82.
Augustinová, Nicole
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zamýšlené a nezamýšlené efekty marketingových komunikací v sociálním prostoru | Theses on a related topic

83.
Babánková, Soňa
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

84.
Babánková, Soňa
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace a online generace | Theses on a related topic

85.
Babický, David
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný projekt | Theses on a related topic

86.
Baghirov, Kanan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisement-new phenomenon of communication | Theses on a related topic

87.
Bachorecová, Helena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

88.
Baláková, Klára
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako prostředek komunikace s dětským spotřebitelem | Theses on a related topic

89.
Balatková, Kristýna
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Typologie osobnosti spotřebitele a její význam pro segmentaci trhu | Theses on a related topic

90.
Balcarová, Eva
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Zavedení digitalizace dokumentů ve společnosti | Theses on a related topic

91.
Baleková Rosenkrancová, Karin maiden name: Rosenkrancová
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Competing with Giants. Survival Strategies for Local Companies in Global Market. | Theses on a related topic

92.
Baliasnikova, Uliana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Reklama jako obraz kultury | Theses on a related topic

93.
Bálková, Denisa
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Globální marketing a lokální kultura | Theses on a related topic

94.
Balková, Michala
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendy a kreativita zaměstnavatele při výběru zaměstnanců | Theses on a related topic

95.
Banashko, Anastasia
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha sociálních médií v online PR | Theses on a related topic

96.
Barabáš, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán - Jackin Entertainment, s.r.o. | Theses on a related topic

97.
Bárta, Kamil
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Právní aspekty veřejné správy)
Bachelor's thesis defence: Rozvoj e-Governmentu v České republice | Theses on a related topic

98.
Bartáková, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Firemní identita | Theses on a related topic

99.
Bartoš, Daniel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rekonfigurace pozic trhu, státu a občanského sektoru v rámci globalizace | Theses on a related topic

100.
Bartoš, Pavel
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Program rozvoje města Žatec | Theses on a related topic