Theses on a related topic (having the same keywords):

baleni (obaly), ikona, spotrebni chovani, icon, brand building, marketingovy vyzkum, propagace, reklama, consumer behaviour, znacka, promotion, spotrebitel, budovani znacky, logo, marketing, packaging, advertising, brand, marketing research, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1151.
Mrázková, Jana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Poznání zákazníka pro tvorbu strategie a marketingového plánu | Theses on a related topic Display description

1152.
Mrenca, Karel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Úloha reklamy a její význam v řízení podniku | Theses on a related topic

1153.
Mudra, Stanislav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Použití metody Eye Tracking ve vizuálním marketingu | Theses on a related topic

1154.
Muláček, Michal
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová strategie kavárny Legenda Café bar Est. 2014 | Theses on a related topic

1155.
Müller, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Negativní dopady marketingu pohledem marketérů | Theses on a related topic

1156.
Musil, Jaromír
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Nekalé soutěžní jednání v rámci hospodářské soutěže | Theses on a related topic

1157.
Mussabayeva, Dana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Role mediálního plánování v reklamě | Theses on a related topic

1158.
Mydlářová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová komunikace a její využití ve vybraném subjektu | Theses on a related topic

1159.
Myslivcová, Kateřina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services (combination/specialization: Banking)
Bachelor's thesis defence: Vnímání bankovního trhu, bankovních produktů a služeb českou populací | Theses on a related topic

1160.
Nachtigal, Marek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza internetových stránek VŠFS | Theses on a related topic

1161.
Nápravníková, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vnímání reklamy v jednotlivých médiích | Theses on a related topic

1162.
Nápravníková, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

1163.
Navasardyan, Nvard
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická funkce obalu a rozhodování spotřebitele | Theses on a related topic

1164.
Navrátilová, Hana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová strategie tradiční české společnosti ALPA, a.s. jako důsledek nutnosti přizpůsobit se rozvíjejícímu a dynamickému trhu s využitím osobní empirie autora | Theses on a related topic

1165.
Nazarčíková, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ovlivňující prvky v reklamě | Theses on a related topic

1166.
Nedvěd, Radek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a propagace měst a obcí | Theses on a related topic

1167.
Nejman, David
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza aktuálních způsobů komunikace a návrh reklamní kampaně společnosti McDonald’s | Theses on a related topic

1168.
Nejman, Marek
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace ve vybrané firmě v sektoru telekomunikací | Theses on a related topic

1169.
Neradová, Marie
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sportovec jako marketingový nástroj výrobku | Theses on a related topic

1170.
Netolický, Matěj
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery shopping | Theses on a related topic

1171.
Nižníková, Clare
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Focus Group v marketingovém výzkumu | Theses on a related topic

1172.
Nosková, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1173.
Nová, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální sítě – nástroj komunikace pro specifickou cílovou skupinu | Theses on a related topic

1174.
Nová, Jaroslava
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy a efektivní cílení podpory prodeje na základě věrnostních programů | Theses on a related topic

1175.
Nováček, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - základní dokument počátečních fází životního cyklu MSP | Theses on a related topic

1176.
Novák, Jakub
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vyhodnocení činnosti podnikatelského subjektu pomocí nástrojů marketingového výzkumu | Theses on a related topic

1177.
Nováková, Pavlína maiden name: Myslivcová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Důvěra veřejnosti v nástroje marketingové komunikace | Theses on a related topic

1178.
Nováková, Renata
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace při zavedení nového produktu firmy LE&CO na trh | Theses on a related topic

1179.
Nováková, Simona
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: CSR v Procter & Gamble | Theses on a related topic

1180.
Nováková, Thao
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Influenceři jako referenční skupina a jejich vliv na spotřební chování | Theses on a related topic

1181.
Nováková, Zuzana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: CRM as a Competitive Advantage in the Age of Consumer | Theses on a related topic

1182.
Novakovska, Anastasiya
Faculty: University of Finance and Administration
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

1183.
Novotný, Marek
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv digitálního věku na management a marketing sportovního klubu SK Slavia Praha | Theses on a related topic

1184.
Nožičková, Lenka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix vybrané firmy | Theses on a related topic

1185.
Nožičková, Veronika
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako součást životního stylu | Theses on a related topic

1186.
Obermajerová, Tereza
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu a práce s ostatními součástmi marketingového mixu v jednotlivých etapách tohoto životního cyklu | Theses on a related topic

1187.
Obr, Marian
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití a působení humoru v reklamě | Theses on a related topic

1188.
Obrová, Nikol
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Značka a její vývoj v čase. Studie rebrandingu na příkladu Vodafone. | Theses on a related topic

1189.
Ongarbayeva, Viktoriya maiden name: Novokovskaya
Faculty: University of Finance and Administration
Year: 2017, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication, Marketing Communication
Bachelor's thesis defence: Etické aspekty v audiovizuální reklamě | Theses on a related topic
Bachelor's thesis defence: Etické aspekty v audiovizuální reklamě | Theses on a related topic

1190.
Oparina, Alissa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Lifestyle and consumer culture | Theses on a related topic

1191.
Oplová, Radka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační média - jejich role v dnešních společnostech | Theses on a related topic

1192.
Oplová, Radka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Žena jako objekt masových médií | Theses on a related topic

1193.
Ortančíková, Anna maiden name: Bucková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Nové pohl'ady na marketingovú komunikáciu v spoločnosti Microsoft | Theses on a related topic

1194.
Ostková, Hana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1195.
Otáhalová, Lucie maiden name: Petříková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový plán podniku | Theses on a related topic

1196.
Ouředníková, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a volební úspěch | Theses on a related topic

1197.
Pacourek, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing a možnosti jeho aplikace | Theses on a related topic

1198.
Palkosková, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

1199.
Palkosková, Alena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Product placement - právní úprava a jeho místo v marketingové komunikaci | Theses on a related topic

1200.
Palm, David
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem v marketingově řízeném podnikatelském subjektu | Theses on a related topic