Theses on a related topic (having the same keywords):

marketingovy mix, zivotni pojisteni, nezivotni pojisteni. products life cycle, non-life insurance., life insurance, hodnotova nabidka, klientske potreby, marketingovy vyzkum, demograficka segmentace, client needs, life style, target market, retention, retence, segment management, marketing mix, demographic segmentation, zivotni cyklus produktu, cilovy trh, chovani spotrebitelu, value proposition, segmentove rizeni, zivotni styl, customer relationship management, consumer behavior, crm, segmentace trhu, marketing research, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1651.
Šťastná, Andrea
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic Display description

1652.
Šťastný, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Uplatnění marketingu ve službách | Theses on a related topic

1653.
Štědrý, Adam
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika nákupního chování seniorů | Theses on a related topic
Bachelor's thesis defence: Specifika nákupního chování seniorů | Theses on a related topic

1654.
Šteflová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zdravý životní styl a jeho propagace | Theses on a related topic

1655.
Števlik, Milan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vývoj životního pojištění v České republice | Theses on a related topic

1656.
Štolpa, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Informatics / Applied Informatics
Master's thesis defence: Implementace knihoven ITIL do systému CRM | Theses on a related topic

1657.
Štrofová, Zuzana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: New division of Mining Water in Bulgaria: Marketing Plan | Theses on a related topic

1658.
Štrombachová, Martina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha výzkumu trhu v marketingové strategii a systému informací | Theses on a related topic

1659.
Štrombachová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Proces budování značky a faktory, které ho ovlivňují | Theses on a related topic

1660.
Šula, Radek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody Osobní účet České spořitelny | Theses on a related topic

1661.
Šulcová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu v procesu budování značky | Theses on a related topic

1662.
Švarc, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role public relations v marketingové komunikaci firmy Office Depot, s.r.o. | Theses on a related topic

1663.
Švecová, Eva
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv rodinného prostředí na nákupní rozhodování | Theses on a related topic

1664.
Švecová, Eva
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Zelený marketing v odevnom priemysle a jeho vplyv na zákaznícke rozhodovanie | Theses on a related topic

1665.
Takač, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sponzoring a jeho využití v propagaci organizace | Theses on a related topic

1666.
Tamme, Karel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Maslowova hierarchie potřeb a její využití v segmentaci trhu a tvorbě reklamních sdělení | Theses on a related topic

1667.
Tamme, Karel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový komunikační mix (kampaň) pro vybrané produkty | Theses on a related topic

1668.
Tauchman, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proměny životního stylu – nástup požitkářské generace? | Theses on a related topic

1669.
Tedeeva, Sofya
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Trendy CRM a možnosti jejich využití v praxi podniku | Theses on a related topic

1670.
Tesařová, Michaela
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Product placement na blogu a míra jeho uvědomění spotřebitelem | Theses on a related topic

1671.
Teterina, Larisa
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Principles of market segmentation in tourism industry | Theses on a related topic

1672.
Thordarson, Michaela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální diferenciace životního stylu | Theses on a related topic

1673.
Thordarson, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam skupinových rozhovorů ve výzkumu trhu | Theses on a related topic

1674.
Tian, Haochen
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Spotřební chování a životní způsob čínských spotřebitelů v současné době | Theses on a related topic

1675.
Tolstikova, Margarita
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Proces komodifikace v současné spotřební kultuře | Theses on a related topic

1676.
Tomačka, Jindřich
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Implementace metodiky řízení vztahů se zákazníky v podniku | Theses on a related topic

1677.
Toman, Marek
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etický kodex v Neuromarketingu | Theses on a related topic

1678.
Tomášková, Karolína
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování globální značky produktu pomocí nástrojů IMK | Theses on a related topic

1679.
Topinka, Adam
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Konstrukce marketingového plánu k posílení firemní identity podniku | Theses on a related topic

1680.
Trčková, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Vývojové tendence v životním pojištění | Theses on a related topic

1681.
Trčková, Martina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Uzavírání smluv životního pojištění podle NOZ | Theses on a related topic

1682.
Trlifajová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Migrace zákaznických center | Theses on a related topic

1683.
Tůmová, Štěpánka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje vybraného produktu | Theses on a related topic

1684.
Tumpachová, Kristýna maiden name: Smětáková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika spotřebitelského segmentu singles a možnosti marketingových komunikací při uspokojování jejich potřeb | Theses on a related topic

1685.
Turčáni, Radek
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití SWOT analýzy pro marketingovou strategii cestovního ruchu ve vybraném regionu ČR | Theses on a related topic

1686.
Tvrzová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha marketingové komunikace v marketingovém řízení měst a obcí | Theses on a related topic

1687.
Tvrzová, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha manažera pro klíčové zákazníky v rozvoji vztahů | Theses on a related topic

1688.
Tykal, Jaromír
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: CRM v teorii a praxi | Theses on a related topic

1689.
Tykvart, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza koaličního věrnostního systému iBod | Theses on a related topic

1690.
Tyrner, Ondřej
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Banking
Bachelor's thesis defence: Úrazové pojištění v ČR | Theses on a related topic

1691.
Uhrin, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nezamýšlené důsledky spotřebního chování lidí - rozbor konkrétní marketingové kampaně | Theses on a related topic

1692.
Ujfaluši, Kateřina maiden name: Juriková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rozbor cílových skupin a efektivnosti jejich oslovení vybraným médiem | Theses on a related topic

1693.
Ulbert, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery shopping | Theses on a related topic

1694.
Uldrichová, Aneta
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity event kampaně | Theses on a related topic

1695.
Urbánková, Petra maiden name: Slezáková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podíl reklamy na problémech soudobého způsobu života společnosti | Theses on a related topic

1696.
Urbanová, Monika maiden name: Mochnáčová
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Návrh integrované marketingové komunikace pro Zoo Praha | Theses on a related topic

1697.
Urbík, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost virového marketingu v IT firmách | Theses on a related topic

1698.
Uváčiková, Mária
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing turistického potenciálu Bratislavy | Theses on a related topic

1699.
Vacková, Tereza
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Vyhodnocení nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

1700.
Vacková, Viktorie
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Využití mobilních aplikací pro zvyšování hodnoty zákazníka jako moderní prostředek direkt marketingu | Theses on a related topic