Theses on a related topic (having the same keywords):

marketingovy mix, zivotni pojisteni, nezivotni pojisteni. products life cycle, non-life insurance., life insurance, hodnotova nabidka, klientske potreby, marketingovy vyzkum, demograficka segmentace, client needs, life style, target market, retention, retence, segment management, marketing mix, demographic segmentation, zivotni cyklus produktu, cilovy trh, chovani spotrebitelu, value proposition, segmentove rizeni, zivotni styl, customer relationship management, consumer behavior, crm, segmentace trhu, marketing research, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Klofáč, Adam
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Postavení image a produktových kampaní v komunikaci vybrané značky | Theses on a related topic Display description

402.
Kludský, Miroslav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem jako předpoklad úspěchu podnikatelského subjektu na trhu | Theses on a related topic

403.
Klusáková, Michaela maiden name: Klusáková
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

404.
Kmentová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraných modelů společnosti Škoda Auto a.s. | Theses on a related topic

405.
Kmochová, Radka
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

406.
Kmošek, Martin
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský plán - základní dokument počátečních fází životního cyklu MSP | Theses on a related topic

407.
Knižková, Tereza
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing městské knihovny jako propojení kultury v regionu | Theses on a related topic

408.
Kobrová, Iva
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Maslowova hierarchie potřeb a její využití v segmentaci trhu a tvorbě reklamních sdělení | Theses on a related topic

409.
Koderová, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix podnikatelského subjektu | Theses on a related topic

410.
Kohoutková, Lucie
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingová strategie firmy Plzeňský Prazdroj, a. s. | Theses on a related topic

411.
Kohoutová, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Propagace vybraného produktu v rámci eventové akce | Theses on a related topic

412.
Kolárovská, Monika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Mystery shopping – projekt pro konkrétní firmu | Theses on a related topic

413.
Kolář, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Elektronický obchod - produkt nad produkty. Výzkum tohoto produktu jako zdroje konkurenční výhody a odlišení se. | Theses on a related topic

414.
Kolářová, Magdaléna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv sezónních nabídek prodejců na nákupní chování spotřebitele | Theses on a related topic

415.
Kolcun, Jaroslav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán pro spol. s r.o. podnikající v oboru výuky bojových umění se zvláštním zaměřením na japonské bojové umění jujutsu | Theses on a related topic

416.
Kolcun, Jaroslav
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Výzkum vybraných aktivit procesu řízení vztahů se zákazníky v současném konkurenčním prostředí | Theses on a related topic

417.
Kolomazníková, Anna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Budování globální značky produktu pomocí IMK | Theses on a related topic

418.
Kolovratník, Martin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Vliv marketingového mixu na nákupní chování zákazníků | Theses on a related topic

419.
Komárková, Karolína
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Trendy marketingové komunikace a jejich aplikace v Bowling baru Step | Theses on a related topic

420.
Konárková, Kamila
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza nástrojů marketingové komunikace ve vybraném regionu | Theses on a related topic

421.
Konovalov, Rodion
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Cenové strategie firmy v konkurenčním prostředí | Theses on a related topic
Bachelor's thesis defence: Marketingové strategie a jejich vliv na cenotvorbu firmy | Theses on a related topic

422.
Konštant, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika marketingových nástrojů v herním průmyslu | Theses on a related topic

423.
Kopčová, Nicola
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová kampaň konkrétního produktu a návrh komunikačního mixu | Theses on a related topic

424.
Kordíková, Tereza
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proč lidé podléhají reklamě? | Theses on a related topic

425.
Korinkova, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech (Projekt marketingové komunikace módní značky vstupující na nový trh) | Theses on a related topic

426.
Kořínková, Kamila
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Reklama a její vliv na spotřební chování | Theses on a related topic

427.
Kosse, Daryna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrated Marketing Communication within the Events Industry | Theses on a related topic

428.
Kostolná, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace při utváření podnikové identity | Theses on a related topic

429.
Košařová, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Analýza a optimalizace komunikační strategie a nabídky vzdělávání GaSOŠ Plasy | Theses on a related topic

430.
Kottíková, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt PR tematicky zaměřených na asistovanou reprodukci pro firmu Merck Pharma | Theses on a related topic

431.
Kotvasová, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

432.
Kotýnková, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika integrované marketingové komunikace ve vybraných oborech (Výroba a distribuce alkoholu - případová studie Jan Becher) | Theses on a related topic

433.
Koula, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace nezávislé hudební skupiny | Theses on a related topic

434.
Koutná, Andrea
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

435.
Kozák, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: E-shop - nová forma distribuce ve firmě DEF-TEC | Theses on a related topic

436.
Kozlová, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace a PR zdravotnického zařízení | Theses on a related topic

437.
Koželuhová, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Personální marketing | Theses on a related topic

438.
Kožená, Květoslava
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský záměr | Theses on a related topic

439.
Krásný, Martin
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace zoologických zahrad v ČR | Theses on a related topic

440.
Krásová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru finančních služeb | Theses on a related topic

441.
Kratochvílová, Iveta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba a využití potenciálu zákaznických databází v marketingové komunikaci | Theses on a related topic

442.
Kratochvílová, Iveta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv ekonomické situace na obsahy a formy marketingové komunikace ve vybraném oboru | Theses on a related topic

443.
Kratochvílová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech (Reality Marketing - marketingová komunikace vybraného produktu) | Theses on a related topic

444.
Krejčí, Vendula
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové řízení vybraných zábavních atrakcí v České republice | Theses on a related topic

445.
Krejčová, Linda
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného produktu | Theses on a related topic

446.
Krekule, Petr
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix spol. Rosana s.r.o. | Theses on a related topic

447.
Krobová, Olga maiden name: Koydlová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza obsahu televizní reklamy | Theses on a related topic

448.
Kroupa, František
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Využití marketingového mixu pro zefektivnění činnosti malé firmy | Theses on a related topic

449.
Krtilová, Tereza
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Propagace hudebních festivalů v České republice | Theses on a related topic

450.
Křepelová, Adéla
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu v procesu budování značky | Theses on a related topic