Theses on a related topic (having the same keywords):

komunikacia, podpora predaja, maloobchod, direkt marketing, - marketingovy mix, miesto, communication strategy, sales promotion, reklama, produkt, marketingovy prieskum, promotion, personal sale, retail, zakaznik//marketing mix, komunikacna strategia, osobny predaj, priamy marketing, place, integrated marketing communication, customer, cena, rozpocet, price, integrovana marketingova komunikacia, public relations, product, communication, marketing research, budget

Keywords ordered alphabetically | Keywords ordered by occurrence rate

851.
Pešková, Denisa
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic Display description

852.
Peterka, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu - golf | Theses on a related topic

853.
Petržilková, Klára
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Implementace systému Státní pokladny v rámci ústřední státní správy | Theses on a related topic

854.
Petřík, Michal
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Finanční plán podniku | Theses on a related topic

855.
Pfeiferová, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová hodnota sportovních klubů | Theses on a related topic

856.
Pitašová, Alena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přesvědčování prostřednictvím emocí. Televizní kampaň „Nemyslíš, zaplatíš“ | Theses on a related topic

857.
Plačková, Soňa
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální marketing v činnosti občanského sdružení zdravotně postižených | Theses on a related topic

858.
Pleštilová, Karolína
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba mediální stategie | Theses on a related topic

859.
Pleštilová, Karolína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace a využití nových médií | Theses on a related topic

860.
Plouharová, Zlata
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu a práce s ostatními součástmi marketingového mixu v jednotlivých etapách tohoto životního cyklu. | Theses on a related topic

861.
Podařilová Havlíčková, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace Ministerstva zemědělství | Theses on a related topic

862.
Podlenová, Darina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a její účinnost | Theses on a related topic

863.
Podoubská, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh optimalizace výběru nástrojů marketingové komunikace obchodního centra | Theses on a related topic

864.
Pokorný, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Komunikační mix a jeho uplatnění v realitní kanceláři | Theses on a related topic

865.
Pokorný, Ondřej
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Interní komunikace ve společnosti Tesco Stores ČR, a.s. | Theses on a related topic

866.
Pokorný, Pavel
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán pro zahájení aktivit v oblasti maloobchodu s domácími potřebami | Theses on a related topic

867.
Poláček, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postupy tvorby marketingové komunikační kampaně v Českém rozhlase | Theses on a related topic

868.
Poláček, Petr
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady (zaměření na značku Natelo) | Theses on a related topic

869.
Polonyi, Jindřich
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová strategie společnosti Nissan na ruském trhu | Theses on a related topic

870.
Pomahačová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Aplikace testu barev v oblasti marketingu produktu | Theses on a related topic

871.
Pop, Roman
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt podnik | Theses on a related topic

872.
Popelářová, Ivana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza produktu - zdroj konkurenční výhody | Theses on a related topic

873.
Pořízková, Karolina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Multinational brands versus local brands on the Czech market | Theses on a related topic

874.
Pouchanič, Miroslav
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration in Czech Republic)
Master's thesis defence: Veřejné služby a jejich efektivní zabezpečování (příklad policie) | Theses on a related topic

875.
Povolná, Alena
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Životní cyklus produktu | Theses on a related topic

876.
Preiss, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing vzdělávací instituce | Theses on a related topic

877.
Prejza, Daniel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

878.
Prejzová, Barbora
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh marketingové strategie pro leteckou společnost Travel Service | Theses on a related topic

879.
Procházka, Lukáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Investice do bydlení | Theses on a related topic

880.
Procházková, Aneta maiden name: Zelená
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Public relations v době pandemie | Theses on a related topic

881.
Procházková, Anita
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

882.
Procházková, Věra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech. Sponzoring SCOTT bike teams jako efektivní podpora IMK spoečnosti SCOTT | Theses on a related topic

883.
Prosková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza projektu Naše adresa (hyperlokální komunikace) | Theses on a related topic

884.
Prosková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

885.
Průcha, Martin
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem v marketingově řízeném podnikatelském subjektu | Theses on a related topic

886.
Průšková, Magda
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Product placement ve vybraných pořadech českých televizí | Theses on a related topic

887.
Pružinová, Lenka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Právo a etika v marketingové komunikaci | Theses on a related topic

888.
Přáda, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Pražské jaro a jeho propagace | Theses on a related topic

889.
Přádová, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Přístupy k zjišťování efektivnosti reklamy v pojišťovnictví | Theses on a related topic

890.
Přibíková, Blanka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Město Vroutek a jeho správa v minulosti a v současnosti | Theses on a related topic

891.
Přibyl, Karel
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Možnosti úpravy výše pojistného plnění v autopojištění | Theses on a related topic

892.
Psotová, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza úlohy komunikace v různých etapách životního cyklu produktu | Theses on a related topic

893.
Pudilová, Hana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace charitativního projektu | Theses on a related topic

894.
Pytlová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Control and Audit)
Master's thesis defence: Využití controllingu v subjektech veřejné správy | Theses on a related topic

895.
Quachová, Nhung
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání public relations a dalších nástrojů v marketingové komunikaci firmy | Theses on a related topic

896.
Rada, Kristýna maiden name: Povolná
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Benchmarking v podniku | Theses on a related topic

897.
Radvanovská, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Občanské sdružení z hlediska marketingové komunikace | Theses on a related topic

898.
Rákosník, Jakub
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační mix Komerční banky, a.s. | Theses on a related topic

899.
Rambousková, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití procesu podmiňování v reklamě | Theses on a related topic

900.
Rataj, Tomáš
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace vybraného podnikatelského subjektu | Theses on a related topic