Theses on a related topic (having the same keywords):

imitations, shopper, vyznam znacky, strategie, podnikani, sense of brand, brand building, strategy, relations, ceska znacka, cena znacky, zakaznici, society and brand, brand and globalization, market, tradice znacky, reklama, czech brand, tradition of brand, price of brand, znacka, produkt, znacka a globalizace, padelky, komunikace, spotrebitel, method of evaluation, trade-marks, business, metoda ocenovani, budovani znacky, portfolio znacek, konkurence, goals, competition, hodnota znacky, spolecnost a znacka, ochranna znamka, zisk, trh, vztahy, brand, portfolio of brand, the profit, consumer, advertisment, communication, cile, value of brand, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2501.
Kissová, Martina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití reklamní fotografie v současném pojetí marketingových sdělení | Theses on a related topic Display description

2502.
Klausová, Lucie maiden name: Trková
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová a komunikační strategie energetické společnosti ČEZ, a. s. | Theses on a related topic

2503.
Kleknerová, Adéla
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Založení restaurace u Marabánů | Theses on a related topic

2504.
Klim, Zdeněk
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Franchising: Zapa Bar | Theses on a related topic

2505.
Klimáček, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic

2506.
Klimáčková, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje služeb konkrétního relaxačního studia | Theses on a related topic

2507.
Kliment, Šimon
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Sociální podnikání a jeho trendy v České republice | Theses on a related topic

2508.
Klímová, Jitka maiden name: Frouzová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

2509.
Kloppenburg, Wolfgang
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ph.D.
Programme/field: Finance / Finance
Doctoral thesis defence: Financial implications of the railway reform in Germany for its operators and trends for further development | Theses on a related topic

2510.
Klosová, Petra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

2511.
Klosová, Petra
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Volba optimálních mediatypů pro reklamní kampaň | Theses on a related topic

2512.
Klusáková, Michaela maiden name: Klusáková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

2513.
Klusáková, Michaela maiden name: Klusáková
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

2514.
Kment, Štěpán
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku – projektová analytická studie | Theses on a related topic

2515.
Kment, Štěpán
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Strategie vytváření vztahů se zákazníkem a jejich upevňování | Theses on a related topic

2516.
Kňažko, Jana maiden name: Schrutová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Strategie řízení image značky banky | Theses on a related topic

2517.
Kneblová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Současnost a budoucnost mobilního marketingu | Theses on a related topic

2518.
Knižková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Osobnost tiskového mluvčího jako předpoklad úspěšné komunikace firmy | Theses on a related topic

2519.
Knorová, Denisa
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Oceňování podniku Vodafone Czech republic a.s. | Theses on a related topic

2520.
Knýbel, Pavel
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Operativní finanční plán společnosti | Theses on a related topic

2521.
Kobrlová, Nicole
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketing privátních značek | Theses on a related topic

2522.
Kobzeva, Anastassiya
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Potenciál rozvoje firmy v zahraničním obchodu | Theses on a related topic

2523.
Kocián, Libor
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Insolvenční řízení z pozice věřitele | Theses on a related topic

2524.
Kocián, Ondřej
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Daň z příjmů právnických osob ve vazbě na účetnictví | Theses on a related topic

2525.
Kociánová, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Internetová komunikace | Theses on a related topic

2526.
Koderová, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix podnikatelského subjektu | Theses on a related topic

2527.
Kofroňová, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Efektivní integrovaná marketingová komunikace společnosti Albert | Theses on a related topic

2528.
Kohoutková, Zuzana maiden name: Oltová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Právní aspekty veřejné správy)
Bachelor's thesis defence: Role mikroregionálních sdružení v regionálním rozvoji | Theses on a related topic

2529.
Köchert, Daniel
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Způsoby a možnosti financování startupů | Theses on a related topic

2530.
Kochová, Iva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení a obraz současné rodiny v televizní reklamě | Theses on a related topic
Bachelor's thesis defence: Postavení a obraz současné rodiny v televizní reklamě | Theses on a related topic

2531.
Koláčková, Markéta
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika jako překážka firem v aplikaci neuromarketingu | Theses on a related topic

2532.
Kolář, Daniel
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Firemní kultura a strategie společnosti | Theses on a related topic

2533.
Kolář, Pavel
Faculty: University of Finance and Administration
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Informatics / Applied Informatics (combination/specialization: Software Systems)
Bachelor's thesis defence: Software v automobilovém průmyslu | Theses on a related topic

2534.
Kolaříková, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nálady ve společnosti a jejich vliv na spotřební chování obyvatel | Theses on a related topic

2535.
Kolářová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty procesu nákupního rozhodování | Theses on a related topic

2536.
Kolářová, Michaela
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Controlling a podnikové plánování | Theses on a related topic

2537.
Kolářová, Sandra
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Vliv vzdělávání a rozvoj zaměstnanců na konkrétním podniku | Theses on a related topic

2538.
Kolesa, Kryštof
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement v současném televizním seriálu | Theses on a related topic

2539.
Kolesnikova, Alona
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt marketingové komunikační aktivity pro vybraný produkt v oboru fashion | Theses on a related topic

2540.
Kolevatova, Kristina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti vybraného podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

2541.
Kolmanová, Sára
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Efektivní uplatňování IMK pro vybranou značku Škoda Mladá Boleslav | Theses on a related topic

2542.
Kolomazníková, Anna
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu | Theses on a related topic

2543.
Kolomieiets, Anastasiia
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketing strategy of Ukrainian Business - Format company to the Czech market | Theses on a related topic

2544.
Komárková, Karolína
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace značky Solvina jako nositele tradice produktu | Theses on a related topic

2545.
Komleva, Daria
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketing Management and Marketing planning | Theses on a related topic

2546.
Komyagina, Olga
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Banking sector in the Czech Republic: Current State of the Sector and Recent Development | Theses on a related topic
Master's thesis defence: Banking sector in the Czech Republic: Current State of the Sector and Recent Development | Theses on a related topic

2547.
Konárková, Kamila
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace klamavé reklamy | Theses on a related topic

2548.
Končalová, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Tvůrčí postupy multimediálních prezentací | Theses on a related topic

2549.
Konopas, Vladimír
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu produktu | Theses on a related topic

2550.
Konopásek, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketing v podniku Česká hospoda | Theses on a related topic