Theses on a related topic (having the same keywords):

imitations, shopper, vyznam znacky, strategie, podnikani, sense of brand, brand building, strategy, relations, ceska znacka, cena znacky, zakaznici, society and brand, brand and globalization, market, tradice znacky, reklama, czech brand, tradition of brand, price of brand, znacka, produkt, znacka a globalizace, padelky, komunikace, spotrebitel, method of evaluation, trade-marks, business, metoda ocenovani, budovani znacky, portfolio znacek, konkurence, goals, competition, hodnota znacky, spolecnost a znacka, ochranna znamka, zisk, trh, vztahy, brand, portfolio of brand, the profit, consumer, advertisment, communication, cile, value of brand, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

3051.
Plaček, Michal
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje deníků a týdeníků | Theses on a related topic Display description

3052.
Plachá, Sandra
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj řízení společenského chování lidí | Theses on a related topic

3053.
Plachý, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Řízení vztahů na pracovišti | Theses on a related topic

3054.
Pleštilová, Karolína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace a využití nových médií | Theses on a related topic

3055.
Pluta, Zdeňka maiden name: Pátková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Úloha integrované marketingové komunikace při plánování zaváděcí a udržovací kampaně | Theses on a related topic

3056.
Plzáková, Hana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Analýza podmínek pro sestavení podnikatelského plánu a jeho realizace | Theses on a related topic

3057.
Pobežalová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Fúze společnosti Max spol. s r. o. | Theses on a related topic

3058.
Podařil, Petr
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

3059.
Podhrázský, Jakub
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Rozvoj Inovačního potenciálu ve společnosti XY | Theses on a related topic

3060.
Podušková, Radka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Racionální versus emoční aspekty v marketingové komunikaci | Theses on a related topic

3061.
Pokoeva, Maria
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Právnická osoba jako subjekt práva | Theses on a related topic

3062.
Pokoeva, Maria
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Specialization in Law / Legal Aspects in Business
Master's thesis defence: Ochrana spotřebitele - standardy dle práva a jejich dopad na české právo | Theses on a related topic

3063.
Pokorná, Klára
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologický rozměr působení značky | Theses on a related topic

3064.
Pokorná, Monika
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Criminalistics and forensic disciplines / Criminalistics and forensic disciplines
Bachelor's thesis defence: Výslech zvlášť zranitelných obětí | Theses on a related topic

3065.
Pokorná, Petra
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Umělecké disciplíny v reklamě a jejich vzájemný přínos | Theses on a related topic

3066.
Pokorná, Veronika
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance, Business Management and Corporate Finance
Bachelor's thesis defence: Úvěrování malých a středních podniků | Theses on a related topic

3067.
Pokorný, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Komunikační mix a jeho uplatnění v realitní kanceláři | Theses on a related topic

3068.
Poláček, Michal
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň | Theses on a related topic

3069.
Poláček, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postupy tvorby marketingové komunikační kampaně v Českém rozhlase | Theses on a related topic

3070.
Polach, Radek
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services (combination/specialization: Banking)
Bachelor's thesis defence: Proces a stav realizace Basel II ve vybraných českých bankách | Theses on a related topic

3071.
Polák, Jakub
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations, Mediarelations, Mediarelations)
Master's thesis defence: Tiskový mluvčí – jeho role ve velkých a středních firmách | Theses on a related topic

3072.
Poláková, Jana
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama na internetu: současné formáty, nové trendy a jejich úspěšnost | Theses on a related topic

3073.
Polanská, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Control and Audit)
Master's thesis defence: Úloha strategického plánování v podniku | Theses on a related topic

3074.
Polášek, Jiří
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský záměr (plán) - založení nového podnikatelského subjektu (fyzické osoby, právnické osoby) | Theses on a related topic

3075.
Poledná, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Elektronická média a jejich vliv na životní styl a hodnotovou orientaci jedince | Theses on a related topic

3076.
Poleno, Vojtěch
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Sociální marketing v oblasti prevence kriminality | Theses on a related topic

3077.
Poliaková, Monika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Regulace reklamy humánních léčivých přípravků v ČR a SR | Theses on a related topic

3078.
Polivtsev, Nikita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisement – the phenomenon of communication | Theses on a related topic

3079.
Polivtsev, Nikita
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Communication as a  load bearing element of the Marketing Communication | Theses on a related topic

3080.
Poloček, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vedení a rozvoj projektových týmů | Theses on a related topic

3081.
Poloch, Karel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Financování exportu – zaměření na konkrétní obchodní transakci konkrétního podniku (dle vlastní volby) | Theses on a related topic

3082.
Polynova, Marina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika sociální reklamy v rámci celosvětových kampaní | Theses on a related topic

3083.
Pop, Roman
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt podnik | Theses on a related topic

3084.
Popelková, Iveta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů PR v marketingové komunikaci | Theses on a related topic

3085.
Pořízková, Kateřina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv event marketingových aktivit na tvorbu image značky | Theses on a related topic

3086.
Poslední, Nataša
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Činnost okresního úřadu Most v letech 1990-2002 | Theses on a related topic

3087.
Postlerová, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika propagace módní obuvi | Theses on a related topic

3088.
Potměšilová, Michaela
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Budování značky a aplikace online marketingu | Theses on a related topic

3089.
Práger, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Štěstí na prodej - význam působení marketingových komunikací na představy o štěstí | Theses on a related topic

3090.
Prášek, Jiří
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv informatiky na rozvoj výstavnictví v Praze v letech 1998 - 2003 | Theses on a related topic
Bachelor's thesis defence: Podpora adaptability zaměstnanců a konkurenceschopnosti podniků z evropského sociálního fondu v současném a minulém programovacím období | Theses on a related topic

3091.
Prchlík, Jakub
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

3092.
Prchlíková, Eliška
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová koncepce vybrané obce | Theses on a related topic

3093.
Pribylinec, Michal
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Branding – its history and a new challenges (history of branding and its challenges in 21st century) | Theses on a related topic

3094.
Priidak, Mariia
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Interkulturní aspekty komunikace zahraničních a tuzemských studentů na vybrané vysoké škole | Theses on a related topic

3095.
Prix, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Informatics / Applied Informatics
Bachelor's thesis defence: Herní framework pro Android | Theses on a related topic

3096.
Procházková, Eva maiden name: Štěrbová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Strategie a controlling developerského projektu | Theses on a related topic

3097.
Procházková, Věra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech. Sponzoring SCOTT bike teams jako efektivní podpora IMK spoečnosti SCOTT | Theses on a related topic

3098.
Procházková, Věra
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingové strategie pro mezinárodní sportovní událost | Theses on a related topic

3099.
Prokhorov, Ivan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

3100.
Proroková, Lucie maiden name: Hájková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Společensky odpovědné chování aplikované na firmu Student Agency | Theses on a related topic