Theses on a related topic (having the same keywords):

marketingovy mix, brand management, brand image, znalost znacky, image znacky, brand building, communication strategy, komunikacni strategie, brand knowledge, market, znacka, marketing mix, marketingova komunikace, budovani znacky, marketing, rizeni znacky, hodnota znacky, trh brand, brand equity, marketing communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1551.
Turčáni, Radek
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití SWOT analýzy pro marketingovou strategii cestovního ruchu ve vybraném regionu ČR | Theses on a related topic Display description

1552.
Turková, Kateřina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Trendové nástroje marketingové komunikace ve vybrané firmě | Theses on a related topic

1553.
Urbánková, Kamila maiden name: Houfová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech – entertainment marketing (projekt dramaturgie, produkce a marketingové komunikace eventu) | Theses on a related topic

1554.
Urbánková, Kamila maiden name: Houfová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Analýza nových trendů v cestovním ruchu - cestování s dětmi | Theses on a related topic

1555.
Urbánková, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Hotelový marketing v lázeňském cestovním ruchu | Theses on a related topic

1556.
Urbanová, Claudie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum | Theses on a related topic

1557.
Urbanová, Karolína
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity event kampaně | Theses on a related topic

1558.
Urbanová, Karolína
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh krizové komunikace ve vybraném podniku | Theses on a related topic

1559.
Urbanová, Monika maiden name: Mochnáčová
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing kulturních a sociálních institucí | Theses on a related topic

1560.
Urbík, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost virového marketingu v IT firmách | Theses on a related topic

1561.
Urešová, Nikola maiden name: Urešová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úloha marketingové komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

1562.
Usoltseva, Yana
Faculty: University of Finance and Administration
Year: 2025, studies under way
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace – jak komunikovat se zákazníkem | Theses on a related topic

1563.
Vacek, Libor
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Dopady současné světové ekonomické krize na podniky | Theses on a related topic

1564.
Vágner, Josef
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Založení firmy na výrobu zdravotních pomůcek | Theses on a related topic

1565.
Vácha, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Online marketingová strategie vybrané zdravotní pojišťovny v České republice | Theses on a related topic

1566.
Vajdík, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru finančních služeb | Theses on a related topic

1567.
Vála, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociologie marketingové komunikace a formy životního stylu | Theses on a related topic

1568.
Válek, David
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: CRM a úloha analýzy dat v moderním marketingovém přístupu | Theses on a related topic

1569.
Válek, Jaromír
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vlivy a dopady "protikuřáckého zákona" na změnu chování spotřebitelů a prostředí restaurací v ČR | Theses on a related topic

1570.
Valentko, David
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití online marketingu v pojišťovnictví | Theses on a related topic

1571.
Valentová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Přímý prodej a marketingová komunikace | Theses on a related topic

1572.
Valeš, Josef
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vyhodnocení efektivnosti variant podnikatelského plánu | Theses on a related topic

1573.
Valuch, Jan
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Emoční apely a jejich využití v reklamě | Theses on a related topic

1574.
Váňa, Ondřej
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zkoumání silných a slabých stránek činnosti podnikatelského subjektu | Theses on a related topic

1575.
Vančatová, Ivana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Právo a etika v marketingové komunikaci | Theses on a related topic

1576.
Vaněčková, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na životní styl mladé generace | Theses on a related topic

1577.
Vaněk, Tomáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní program jako marketingová strategie | Theses on a related topic

1578.
Vaněrková, Martina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SWOT analýza firmy Výtahy Vaněrka | Theses on a related topic

1579.
Vanišová, Veronika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost reklamy a marketingová kampaň Skanska Reality | Theses on a related topic

1580.
Vaňková, Jana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové komunikační mixy pro in-store marketing | Theses on a related topic

1581.
Vavrušková, Monika maiden name: Šambronská
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje a spotřebitelská soutěž | Theses on a related topic

1582.
Vavřínová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: 20 let vývoje marketingové komunikace v ČR 1989-2010 | Theses on a related topic

1583.
Vecková, Vanda
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace jako nástroj řízení společenského chování lidí | Theses on a related topic

1584.
Velechovská, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Outgoing do oblasti Perského zálivu a Indického oceánu a jeho marketing | Theses on a related topic

1585.
Velen, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt komunikačního mixu produktu společnosti Imutech, s.r.o. | Theses on a related topic

1586.
Veselá, Eliška
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Branding – its history and new challenges | Theses on a related topic

1587.
Veselá, Jitka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: HR Marketingová komunikace zaměřená na generaci Y | Theses on a related topic

1588.
Veselá, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Pojetí životního způsobu v současné sociologické literatuře | Theses on a related topic

1589.
Veselá, Simona
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úloha sociálních sítí v marketingové komunikaci | Theses on a related topic

1590.
Veselý, Milan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Coca Cola x Pepsi Cola - společné a odlišné rysy jejich komunikační strategie | Theses on a related topic

1591.
Viktora, Jiří
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora a zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

1592.
Vimpelová, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zobrazování zvolené subkultury v marketingových komunikátech | Theses on a related topic

1593.
Vincenc, David
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Budování corporate identity pomocí nástrojů marketingové komunikace | Theses on a related topic

1594.
Vinterová, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán společnosti Cegelec a.s. | Theses on a related topic

1595.
Víšková, Kateřina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Principy řešení námitek při marketingovém jednání | Theses on a related topic

1596.
Vítová, Šárka maiden name: Pražáková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Plánování reklamní kampaně v marketingové firmě | Theses on a related topic

1597.
Vizinger, Karel
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Internetový marketing konkrétní firmy | Theses on a related topic

1598.
Vlček, Václav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Studie využití marketingových nástrojů pro účely spolku, jakožto specifické formy právnické osoby | Theses on a related topic

1599.
Vlčková, Ivana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Product placement jako forma reklamy a jeho vliv na veřejnost | Theses on a related topic

1600.
Vlčková, Petra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový plán a jeho strukturalizace ve firmě Lucianeta s.r.o. | Theses on a related topic