Theses on a related topic (having the same keywords):

branded advertising, produktova reklama, media mix, reklama, kvalitativni a kvantitativni vyzkum, metody vyzkumu trhu. advertising, market research methods., medialni mix, spotrebitel, brandova reklama, market research, qualitative and quantitative research, consumer, product advertising, vyzkum trhu

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1351.
Vachtová, Dominika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic Display description

1352.
Vajčner, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti vybraného podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

1353.
Vajdík, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Změny v preferencích tištěných a elektronických médií v ČR za posledních 20 let | Theses on a related topic

1354.
Valder, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová strategie prodeje finančního produktu | Theses on a related topic

1355.
Valentová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Přímý prodej a marketingová komunikace | Theses on a related topic

1356.
Valentová, Pavlína
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Synergický efekt jednotlivých nástrojů integrované marketingové komunikace | Theses on a related topic

1357.
Valová, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní program jako nástroj budování loajality zákazníka společnosti Marionnaud | Theses on a related topic

1358.
Valová, Pavlína
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Stereotypy v reklamě a jejich vliv na hodnocení produktu | Theses on a related topic

1359.
Valuch, Jan
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Emoční apely a jejich využití v reklamě | Theses on a related topic

1360.
Vančatová, Ivana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Právo a etika v marketingové komunikaci | Theses on a related topic

1361.
Vandas, Pavel
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

1362.
Vaníčková, Petra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Subjekty na mediálním trhu, jejich struktura, poskytované služby a perspektivy vývoje | Theses on a related topic

1363.
Vaňkátová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Formy marketingové komunikace společnosti CK Firo-tour, a.s. | Theses on a related topic

1364.
Vaňková, Kateřina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza komunikační strategie společnosti použité při uvádění re-designu značky | Theses on a related topic

1365.
Vaňková, Zuzana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podprahové vnímání jako jeden z protizákonných nástrojů reklamy | Theses on a related topic

1366.
Vanžurová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

1367.
Vassilyeva, Alina
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Perspektivy rozvoje cestovního ruchu v regionu Karlovy Vary | Theses on a related topic

1368.
Vávrová, Klára
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem jako předpoklad úspěchu podnikatelského subjektu na trhu | Theses on a related topic

1369.
Vavrušková, Monika maiden name: Šambronská
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje a spotřebitelská soutěž | Theses on a related topic

1370.
Vavřínová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: 20 let vývoje marketingové komunikace v ČR 1989-2010 | Theses on a related topic

1371.
Veithová, Simona
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Negativní dopady marketingu pohledem marketérů | Theses on a related topic

1372.
Vendégová, Linda
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Internetová komunikace | Theses on a related topic

1373.
Veselá, Irena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR jako součást nákupního rozhodování spotřebitele | Theses on a related topic

1374.
Veselý, Milan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Coca Cola x Pepsi Cola - společné a odlišné rysy jejich komunikační strategie | Theses on a related topic

1375.
Veselý, Pavel
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic

1376.
Větrovcová, Anna
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing strategy of Coca Cola, Pepsi and Kofola on the Czech market | Theses on a related topic

1377.
Viktora, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Alfons Mucha a jeho tvůrčí reklamní přínos | Theses on a related topic

1378.
Vimpelová, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zobrazování zvolené subkultury v marketingových komunikátech | Theses on a related topic

1379.
Vinická, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1380.
Vitíková, Nikola
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a PR – analýza jich společných a rozdílných znaků | Theses on a related topic

1381.
Vitíková, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Reklama neziskové organizace | Theses on a related topic

1382.
Vítová, Edita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha marketingové komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

1383.
Vítová, Šárka maiden name: Pražáková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Plánování reklamní kampaně v marketingové firmě | Theses on a related topic

1384.
Vizinger, Karel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj, současný stav a budoucí rozvoj elektronických médií | Theses on a related topic

1385.
Vladimirova, Mariia
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů MK | Theses on a related topic

1386.
Vlach, Ondřej
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vývoj mediálního trhu v ČR | Theses on a related topic

1387.
Vlasák, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Současný stav a předpokládaný vývoj mediálního trhu v ČR | Theses on a related topic
Bachelor's thesis defence: Současný stav a předpokládaný vývoj mediálního trhu v ČR | Theses on a related topic

1388.
Vlasáková, Petra
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnik a význam jeho zviditelnění na sociálních sítích | Theses on a related topic

1389.
Vlasáková, Žaneta
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraných neziskových organizací | Theses on a related topic

1390.
Vlčková, Ivana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Spotřebitelské smlouvy a jejich využití v praxi | Theses on a related topic

1391.
Vlk, Milan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Základní formáty elektronické-internetové reklamy(reklamy) a měření jejich účinnosti | Theses on a related topic

1392.
Vnenk, Michal
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Start-upový projekt marketingové komunikace vybraného podniku | Theses on a related topic

1393.
Vo, Hoang Ngan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Mediální kampaň a možnosti jejího využití pro nábor studentů VŠFS | Theses on a related topic

1394.
Vocásek, Zdeněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic

1395.
Vocelová, Anna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1396.
Vodrašková, Gabriela maiden name: Parpelová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost řízení hotelu Vienna | Theses on a related topic

1397.
Vohryzková Horáčková, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Srovnávací reklama | Theses on a related topic

1398.
Vojarová, Petra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha psychologie při tvorbě reklamy | Theses on a related topic

1399.
Vojta, Šimon
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: YouTube jako nástroj ve vztahovém marketingu | Theses on a related topic

1400.
Vojtěchovský, Zdeněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza zavádění nového produktu na trh | Theses on a related topic