Theses on a related topic (having the same keywords):

marketingovy mix, communication mix, podpora prodeje, osobni prodej, communication strategy, sales promotion, komunikacni mix, komunikacni strategie, reklama, marketing mix, marketingova komunikace, primy marketing. marketing, marketing, advertising, personal selling, marketing communication, direct marketing.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2301.
Zoubková, Markéta maiden name: Novotná
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Online marketing ve vybraném oboru | Theses on a related topic Display description

2302.
Zrubecká, Alexandra
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Online Marketing in Cosmetics Industry | Theses on a related topic

2303.
Zrubecká, Alexandra
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Starting a tourism accommodation business | Theses on a related topic

2304.
Zrůbecká, Klára
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Kreativní reklamní kampaň pro vybraný subjekt | Theses on a related topic

2305.
Zrubecká, Valerie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace vybrané banky | Theses on a related topic

2306.
Züglerová, Hana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement a jeho využití v rámci integrované marketingové komunikace | Theses on a related topic

2307.
Zvárová, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Proces zavedení nového produktu na trh | Theses on a related topic

2308.
Žáčková, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba reklamní kampaně | Theses on a related topic

2309.
Žďárská, Nicole
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Estetické aspekty v reklamách společnosti The Coca-Cola Company | Theses on a related topic

2310.
Ženíšková, Aneta
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Východiska pro marketingovou kampaň a návrh komunikačního mixu | Theses on a related topic

2311.
Žižka, Vojtěch
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing sdílené ekonomiky v ubytovacích službách | Theses on a related topic

2312.
Abousamra, Ali
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Media is The Message | Theses on a related topic

2313.
Abramicheva, Lidiya
Faculty: University of Finance and Administration
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Firemní kultura v čase změn | Theses on a related topic

2314.
Absolonová, Vanda
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje moderní komunikace a možnosti jejich využití pro rozvoj malých a středních podniků | Theses on a related topic

2315.
Adam, Marek
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Obchodní aktivity firmy G-Team při vstupu na zahraniční trh v USA | Theses on a related topic

2316.
Adamcová, Martina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Communication Mix of Specified Company | Theses on a related topic

2317.
Adamcová, Petra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nákupní chování obyvatel zvoleného města spojené s nákupem na splátky | Theses on a related topic

2318.
Aiznerová, Monika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace a její vliv na veřejné mínění | Theses on a related topic

2319.
Akhmedova, Ekaterina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: HR marketing communication. The Importance of HR marketing for Employer Brand. | Theses on a related topic

2320.
Alexeeva, Elizaveta
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Cultural Aspects of the Communication Campaign When the Company Enters the Selected Foreign Market | Theses on a related topic

2321.
Alijagićová, Sabina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Dramaturgie a realizace reklamního spotu pro společnost ALPIhome | Theses on a related topic

2322.
Alijagićová, Sabina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Minimalismus jako životní styl a jeho význam v praxi marketingové komunikace | Theses on a related topic

2323.
Alikin, Mikhail
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Rozvoj reklamní kampaně (jako příklad, organizace maloobchodu s potravinami "Dobryňa") | Theses on a related topic

2324.
Alimpiyev, Lev
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company | Theses on a related topic

2325.
Alimpiyev, Lev
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry | Theses on a related topic

2326.
Altayeva, Botagoz
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Činnost neziskové organizace a sociální marketing | Theses on a related topic

2327.
Andriasova, Elina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Methods and sources of media research and application of the media data in media planning process | Theses on a related topic

2328.
Andrieux, Anne-Charlotte
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The role of new media in a modern marketing communication | Theses on a related topic

2329.
Andronkova, Anna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vedení marketingového týmu | Theses on a related topic

2330.
Andrushchak, Valeriya
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketing in various cultural and social settings | Theses on a related topic

2331.
Araslanova, Mariia
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Business Plan | Theses on a related topic

2332.
Auffrays, Jacky
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The fast growth and increasing influence of video game industry in the pop culture and the business world | Theses on a related topic

2333.
Augustinová, Nicole
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zamýšlené a nezamýšlené efekty marketingových komunikací v sociálním prostoru | Theses on a related topic

2334.
Axyonova, Nadezhda
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

2335.
Axyonova, Nadezhda
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Budování značky v prostředí nadnárodní společnosti pro lokální trhy | Theses on a related topic

2336.
Azimova, Gullola
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Ethics related to the organizational communication | Theses on a related topic

2337.
Babánková, Soňa
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace a online generace | Theses on a related topic

2338.
Baboučková, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové strategie v oboru gastronomie | Theses on a related topic

2339.
Bača, Matej
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Ochrana osobnostních práv na sociálních sítích | Theses on a related topic

2340.
Bačíková, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace zaměřená na generaci Y ve společnosti Telefónica O2 | Theses on a related topic

2341.
Bačina, Ondřej
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Sociální marketing jako nástroj pro posílení značky | Theses on a related topic

2342.
Báčová, Monika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza komunikačních aktivit neziskové organizace v ČR | Theses on a related topic

2343.
Badinka, Daniel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Finanční a marketingové řízení malých a středních podniků | Theses on a related topic

2344.
Badura, Jiří
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Řízení podnikového nákupu | Theses on a related topic

2345.
Bachorecová, Helena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

2346.
Bachtíková, Alžbeta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Perception of Femininities in Advertisement by Women | Theses on a related topic

2347.
Bairamova, Renata
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Crisis as tool to grow in retail
Bachelor's thesis defence: Crisis to grow in retail | Theses on a related topic

2348.
Bajtler, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh a vyhodnocení marketingové kampaně pomocí nástrojů integrované marketingové komunikace | Theses on a related topic

2349.
Baková, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza silných a slabých stránek činnosti podnikatelského subjektu | Theses on a related topic

2350.
Baláková, Klára
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako prostředek komunikace s dětským spotřebitelem | Theses on a related topic