Theses on a related topic (having the same keywords):

marketingovy mix, ansoff?s matrix, proces planovani, steep faktory, efficiency criteria, marketingovy plan, life cycle, kriteria efektivnosti, marketing mix, swot analyza marketing plan, planning process, matice bostonske konzultacni skupiny, steep factors, bcg matrix, swot analysis, ansoffova matice, zivotni cyklus

Keywords ordered alphabetically | Keywords ordered by occurrence rate

901.
Hovorka, Martin
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje marketingového mixu při zavádění značky „nový“ Bonton na rozhlasový trh | Theses on a related topic Display description

902.
Hrabák, Jakub
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Moderní formy marketingové komunikace a jejich uplatnění v praxi | Theses on a related topic

903.
Hradecká, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - produktu | Theses on a related topic

904.
Hradecká, Veronika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální sítě jako nástroj marketingové strategie | Theses on a related topic

905.
Hraník, Ladislav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Marketingové řízení MSP / rodinného podniku | Theses on a related topic

906.
Hrazdírová, Michaela
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie rozvoje cestovního ruchu v Ústeckém kraji | Theses on a related topic

907.
Hrdinová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Poskytovatel logistických služeb pro 21. století - firma Kühne + Nagel, s.r.o. | Theses on a related topic

908.
Hrdlička, Luděk
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň společnosti La Pura Vita | Theses on a related topic

909.
Hrdlička, Luděk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru telekomunikací | Theses on a related topic

910.
Hrma, Tomáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový plán vybrané společnosti | Theses on a related topic

911.
Hrstková, Petra maiden name: Cudlínová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Návrh věrnostního programu CRM v prostředí leasingové společnosti a jeho finanční aspekty | Theses on a related topic

912.
Hrubá, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech | Theses on a related topic

913.
Hříbal, Dušan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

914.
Hubáček, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Vyhodnocení logistického systému vybrané společnosti | Theses on a related topic

915.
Hubačová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing destinace cestovního ruchu | Theses on a related topic

916.
Hudecová, Jitka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán - založení wellness centra | Theses on a related topic

917.
Hulíková, Soňa
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komparace aplikace strategického řízení dvou společností v oblasti incomingových turistických služeb | Theses on a related topic

918.
Huslin, Pavlína
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zavedení controllingu v podniku Valeo Mjälby | Theses on a related topic

919.
Hustolesová, Denisa
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika IMK ve vybraném oboru – fashion marketing (případová studie IMK portfolia produktů značky DERMACOL – z hlediska změny módních trendů) | Theses on a related topic

920.
Hušková, Klára maiden name: Vojáčková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Potenciální rizika realizace vize v marketingovém řízení obchodní jednotky OK POINT | Theses on a related topic

921.
Hvězda, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt marketingové komunikace pro zavedení nového výrobku společnosti Eloc, s.r.o. na trh | Theses on a related topic

922.
Chaloupecký, Jiří
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

923.
Charvátová, Pavlína
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategická analýza podniku | Theses on a related topic

924.
Chomistek, Daniel
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový plán start-upu založený na crowdfundingu | Theses on a related topic

925.
Chroust, Miroslav
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Konstrukce marketingového plánu developerského projektu a jeho ekonomické vyhodnocení | Theses on a related topic

926.
Chrudimský, Lukáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

927.
Chyba, Jaroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Analýza silných a slabých stránek společnosti PentaPharm s.r.o. | Theses on a related topic

928.
Chyba, Jaroslav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Produktová strategie jako nástroj konkurenceschopnosti podniku | Theses on a related topic

929.
Chýle, Pavel
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Aliance jako konkurenční výhoda středních rodinných podniků na českém trhu | Theses on a related topic

930.
Iaroshevskyi, Artem
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Strategické řízení firmy | Theses on a related topic

931.
Ilavská, Nikol Tatiana
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Strategické řízení marketingu v podniku | Theses on a related topic

932.
Ionova, Ksenia
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Finance / Finance
Master's thesis defence: Vývoj finančního zdraví společnosti Zoot a. s. | Theses on a related topic

933.
Jacinová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza marketingové komunikace značky Mattoni | Theses on a related topic

934.
Jakoubek, Tomáš
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Rodinné podnikání | Theses on a related topic

935.
Jakubal, Adam
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Marketingová vitalita rodinného podniku jako konkurenční výhoda | Theses on a related topic

936.
Jandová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Analýza výkonnosti strategického plánu organizace | Theses on a related topic

937.
Jandová, Kateřina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh aktivit pro rozvoj a řízení vztahů se zákazníky | Theses on a related topic

938.
Janečková, Klára
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická analýza marketingové komunikace značky kvality KLASA - ocenění zemědělských a potravinářských produktů. | Theses on a related topic

939.
Jangl, Jiří
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podpora malého a středního podnikání v EU | Theses on a related topic
Master's thesis defence: Podpora malých a středních podniků ze Strukturálních fondů EU v ČR | Theses on a related topic
Master's thesis defence: Bezpečnost informačních systémů malého a středního podniku | Theses on a related topic

940.
Janík, Jozef
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán | Theses on a related topic

941.
Janoušek, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přínos implementace direkt marketingu zákazníkům i společnosti RATUS SUM PRAGUE | Theses on a related topic

942.
Janoušková, Ivana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

943.
Janský, Petr
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Význam marketingu pro realitní agentury - marketingová strategie společnosti KOVA Reality s.r.o. | Theses on a related topic

944.
Jansová, Karolína
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Návrh systému marketingového řízení podniku (aplikace moderních prvků) | Theses on a related topic

945.
Jansta, Milan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv merchandisingu a promo aktivit na zvýšení prodeje | Theses on a related topic

946.
Jedlanová, Iveta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

947.
Jedličková, Aneta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Structuring cross-border/inter-continental Joint Ventures | Theses on a related topic

948.
Jedličková, Michaela
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Přínos implementace systému CRM pro zákazníky ve firmě XYZ | Theses on a related topic

949.
Jelínková, Kristýna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: SWOT analýza vybrané destinace CR | Theses on a related topic

950.
Jelínková, Marta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový mix vybrané společnosti - zdroj konkurenční výhody | Theses on a related topic