Theses on a related topic (having the same keywords):

ustup, zakaznik, growth, product portfolio, portfolio vyrobku, implementing, innovation, zavadeni, konkurencni prostredi, life cycle, curve, produkt, rust, zralost, znacka, podpora prodeje aj. product, package, inovace, spotrebitel, regress, juices, competitive environment, dzusy, konkurence, maturity, customer, advertisement etc., obal, design, analysis, brand, competition, zivotni cyklus, analyza, krivka, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1651.
Jánská, Kamila
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv emocionality reklamy na dlouhodobou paměť recipienta | Theses on a related topic Display description

1652.
Jašurek, Martin
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Využití znalostního managementu jako faktoru úspěchu malých a středních podniků | Theses on a related topic

1653.
Jaurisová, Nikola
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Metodiky a přínosy komunikace s koncovým zákazníkem | Theses on a related topic

1654.
Javůrková, Anna
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendové nástroje řízení značky v praxi rodinného podnikání | Theses on a related topic

1655.
Jedličková, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Koučink a jeho průniky s řízením vztahů se zákazníky | Theses on a related topic

1656.
Jelínek, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management, Corporate Management, Corporate Management)
Master's thesis defence: Reengineering podnikových procesů v období ekonomické recese | Theses on a related topic

1657.
Jelínková, Marta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový mix vybrané společnosti - zdroj konkurenční výhody | Theses on a related topic

1658.
Jež, Viktor
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití prostředků podpory prodeje v organizaci | Theses on a related topic

1659.
Ježková, Michaela
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Virální marketing - předpoklad úspěšné realizace | Theses on a related topic

1660.
Jíchová, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Počátky televizní reklamy po roce 1956 | Theses on a related topic

1661.
Jindrák, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces vytváření image firmy. | Theses on a related topic

1662.
Jirkovská, Adriana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Marketingový mix vybrané destinace | Theses on a related topic

1663.
Jirsová, Romana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu v procesu vývoje a optimalizace produktu | Theses on a related topic

1664.
Jiříková, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Úloha integrované marketingové komunikace při plánování zaváděcí a udržovací kampaně | Theses on a related topic

1665.
Jonecová, Ivana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Typy spotřebitelů. Psychologické přístupy k typologii. | Theses on a related topic

1666.
Jůn, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt marketingu nové regionální rozhlasové stanice | Theses on a related topic

1667.
Kabanova, Irina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Branding vybrané společnosti | Theses on a related topic

1668.
Kabourek, Jakub
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit zákazníka a poskytnout mu zkušenost. | Theses on a related topic

1669.
Kadeřábková, Petra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza reklamní kampaně akciové společnosti SAZKA - internetové kurzové sázení | Theses on a related topic

1670.
Kadlecová, Eva
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Postavení reklamy a PR při budování nové značky BALLA na českém trhu | Theses on a related topic

1671.
Kadlecová, Kristýna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologická funce obalu a rozhodování spotřebitele | Theses on a related topic

1672.
Kachurenko, Tatiana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Inovace jako nástroj marketingu | Theses on a related topic
Bachelor's thesis defence: Inovace jako nástroj marketingu | Theses on a related topic

1673.
Kalmykov, Valentin
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Spotřebitelské smlouvy a jejich využití v praxi | Theses on a related topic

1674.
Kalousek, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Znalostní ekonomika, znalostní společnost | Theses on a related topic

1675.
Kantová, Zuzana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Doprava v zahraničním obchodě | Theses on a related topic

1676.
Karasová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

1677.
Karlický, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Analýza podniku na bázi pyramidového rozkladu ukazatelů finanční analýzy | Theses on a related topic

1678.
Kartozia, Dimitri
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Global Marketing and Local Culture | Theses on a related topic

1679.
Kasík, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

1680.
Kaščáková, Andrea
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba mediální stategie | Theses on a related topic

1681.
Katsubina, Alexandra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový plán - uvedení inovativního projektu v platbách na trh | Theses on a related topic
Bachelor's thesis defence: Marketingový plán - uvedení inovativního projektu v platbách na trh | Theses on a related topic

1682.
Kaudersová, Miluše
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Trendy moderních marketingových aktivit ve společnosti xy | Theses on a related topic

1683.
Kavanda, Dariia
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: E-marketing in small and medium businesses | Theses on a related topic

1684.
Kazarjan, Arsen
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika a ekonomie | Theses on a related topic

1685.
Keller, Karel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Uplatňování enviromentálního aspektu při řízení podniků v energetice | Theses on a related topic

1686.
Keniev, Alexander
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Business plan of SME | Theses on a related topic

1687.
Kepková, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Značka jako nositel tradice a kvality, značková politika společnosti ŠKODA AUTO a.s. a ŠkoFIN s.r.o. | Theses on a related topic

1688.
Kessler, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management, Corporate Management, Corporate Management)
Master's thesis defence: Controlling jako nástroj řízení podniku | Theses on a related topic

1689.
Khadjimukhamedov, Abdulaziz
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Vliv nesplacených pohledávek na chod firmy | Theses on a related topic

1690.
Khakipur, Jeyhun
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: The Role of Advertising in the Development of Communities and Society | Theses on a related topic

1691.
Khamidov, Rustam
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Inovace ve startupech jako faktor zvýšení konkurenceschopnosti | Theses on a related topic

1692.
Kinský, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Control and Audit)
Master's thesis defence: Rozbor a hodnocení finanční situace zvolené firmy působící na finančních trzích | Theses on a related topic
Master's thesis defence: Rozbor a hodnocení finanční situace zvolené firmy působící na finančních trzích | Theses on a related topic

1693.
Klika, Thomas Matthew
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Decision-making of firms in condition of economic crisis | Theses on a related topic

1694.
Klíma, Ondřej
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologický rozměr barev jako součást efektivního marketingu | Theses on a related topic

1695.
Klimáček, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj loajality zákazníků k firmě | Theses on a related topic

1696.
Klimáček, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nástrojů marketingové komunikace vybraného produktu | Theses on a related topic

1697.
Klinská, Šárka maiden name: Novotná
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Návrh indikátorů, které by se mohli použít pro benchmarkingové porovnávání mezi Finančními úřady v ČR | Theses on a related topic

1698.
Kloppenburg, Wolfgang
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ph.D.
Programme/field: Finance / Finance
Doctoral thesis defence: Financial implications of the railway reform in Germany for its operators and trends for further development | Theses on a related topic

1699.
Klouček, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Plánování marketingové komunikace | Theses on a related topic

1700.
Kloučková, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a marketingová komunikace školských zařízení | Theses on a related topic