Theses on a related topic (having the same keywords):

marketingovy mix, reklamni agentura, campaign, communication mix, komunikacni mix, reklama, cilova skupina, kampan, strategie. target group, marketing mix, media agency, strategy., advertising, advertising agency, medialni agentura

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2101.
Procházková, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Měření účinnosti reklamního sdělení na psychiku a chování spotřebitele | Theses on a related topic Display description

2102.
Procházková, Věra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech. Sponzoring SCOTT bike teams jako efektivní podpora IMK spoečnosti SCOTT | Theses on a related topic

2103.
Procházková, Věra
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingové strategie pro mezinárodní sportovní událost | Theses on a related topic

2104.
Prokešová, Martina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Návrh marketingové strategie hotelu | Theses on a related topic

2105.
Prokipchuk, Vladyslava maiden name: Trofymova
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kampaně a nejčastější chyby v kampani | Theses on a related topic

2106.
Prokopcová, Aneta
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing and Medializing Minor Sports | Theses on a related topic

2107.
Průcha, Martin
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem v marketingově řízeném podnikatelském subjektu | Theses on a related topic

2108.
Průšková, Aneta
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Osobnosti soudobé české audiovizuální reklamní tvorby | Theses on a related topic

2109.
Přikryl, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přesvědčování prostřednictvím emocí. Analýza konkrétní televizní reklamy zaměřené na děti mladšího školního věku | Theses on a related topic

2110.
Přikrylová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

2111.
Pšenička, Anatol
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika komunikačního mixu podniku Veolia Voda | Theses on a related topic

2112.
Puchar, Vojtěch
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - senioři | Theses on a related topic

2113.
Punčochářová, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu v procesu budování značky | Theses on a related topic

2114.
Pýchová, Marie maiden name: Míčková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

2115.
Radionova, Viktoriia
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Využití reklamní fotografie v současném pojetí marketingových sdělení | Theses on a related topic

2116.
Radošová, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Golfová turistika a její propagace v České republice | Theses on a related topic

2117.
Radová, Zuzana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Okázalá spotřeba jako téma emočního apelu v reklamě – projektový návrh reklamní komunikace v tiskových médiích | Theses on a related topic

2118.
Ragauerová, Magdalena maiden name: Hamoová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Volba prezidenta 2013 /dopad volebních kampaní | Theses on a related topic

2119.
Rajtšlégr, Petr
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická funkce obalu a rozhodování spotřebitele | Theses on a related topic

2120.
Rakhmetov, Aldiyar
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing in various cultural and social settings | Theses on a related topic

2121.
Rakytková, Linda
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza produktu – zdroj konkurenční výhody | Theses on a related topic

2122.
Rambousková, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití procesu podmiňování v reklamě | Theses on a related topic

2123.
Randák, David
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

2124.
Rathouský, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza řízení vztahů se zákazníky ve společnosti PROBIN | Theses on a related topic

2125.
Reichenauerová, Kristýna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Případová studie přípravy a průběhu reklamní kampaně v developerské společnosti | Theses on a related topic

2126.
Reinerová, Karolína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix vybrané destinace cestovního ruchu | Theses on a related topic

2127.
Reitermanová, Denisa
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

2128.
Reitschlägerová, Dita
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

2129.
Rendlová, Růžena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Etický rozměr komunikačních strategií | Theses on a related topic

2130.
Resler, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita reklamních kampaní s využitím nástrojů trhu | Theses on a related topic

2131.
Rezk, Shawky Gamal Shawky
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sales Promotion as a tool of the Integrated Marketing Communication in the selected company (FMCG) | Theses on a related topic

2132.
Riedelová, Michaela
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Klamavá a srovnávací reklama | Theses on a related topic

2133.
Rigoci, Zuzana maiden name: Šlahorová
Faculty: University of Finance and Administration
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikání malých a středních podniků v cestovním ruchu | Theses on a related topic

2134.
Richter, Lukáš
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Financování výrobního stroje | Theses on a related topic

2135.
Ročárek, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Reklama na internetu jako nástroj marketingové komunikace | Theses on a related topic

2136.
Ročeň, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metody v internetové marketingové komunikaci | Theses on a related topic

2137.
Roglová, Paulina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Nástroje efektívnej komunikácie so zákazníkmi maloobchodnej spoločnosti | Theses on a related topic

2138.
Rohan, Karel
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza PR běžecké akce | Theses on a related topic

2139.
Rohan, Karel
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Projektové řešení - příprava a realizace DM akce | Theses on a related topic

2140.
Rohan, Ladislav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv známosti značky produktu na rozhodování spotřebitele o nákupu | Theses on a related topic

2141.
Ropková, Andrea
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Žena jako sexuální objekt v soudobé české reklamě | Theses on a related topic

2142.
Rössler, Tereza maiden name: Tatková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Metody a efektivnost DM akce | Theses on a related topic

2143.
Roškot, Štěpán
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic

2144.
Rotter, Lukáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt - podnik | Theses on a related topic

2145.
Roubíková, Anna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba marketingového plánu pro vybranou společnost | Theses on a related topic

2146.
Rožek, Kryštof
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Digitalizace života a umělá inteligence – pokrok nebo apokalypsa? | Theses on a related topic

2147.
Rubínová, Nikola
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Rozbor image vybrané firmy/značky | Theses on a related topic

2148.
Rulf, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Vypracování modelové strategie správy majetku města Statutárního města Chomutova | Theses on a related topic

2149.
Růžičková, Marie
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication, Marketing Communication
Bachelor's thesis defence: Tiskové právo a jeho základní prvky regulace | Theses on a related topic

2150.
Rybárová, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Plánování reklamní kampaně marketingové firmy | Theses on a related topic