Theses on a related topic (having the same keywords):

marketingovy mix, launch campaign, segmentation, car industry, segmentace, automobilovy prumysl, skoda auto, marketing mix, marketingova komunikace, kampan pro uvedeni vyrobku na trh, marketing, marketing communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

701.
Beskydiarová, Veronika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Service Marketing Mix in Chosen Company | Theses on a related topic Display description

702.
Bezačínská, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj sociální manipulace (problém ovlivňování okrajových sociálních skupin) | Theses on a related topic

703.
Bílek, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití direct marketingu a jeho implementace do marketingového mixu | Theses on a related topic

704.
Bína, Jakub
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Zvýšení konkurenceschopnosti farmaceutického podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

705.
Bišická, Radka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace - směr firmy k prosperitě a náskok před konkurencí | Theses on a related topic

706.
Bláhová, Alžběta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Cesta product placement na televizní obrazovku | Theses on a related topic

707.
Blažková - Kozlíková, Anna
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza a zhodnocení zákaznického marketingového mixu v bankovním sektoru | Theses on a related topic

708.
Bleha, Pavel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza image firmy | Theses on a related topic

709.
Bobela, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace profesionálního sportovního klubu v ČR | Theses on a related topic

710.
Bočková, Jitka maiden name: Heřmánková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic

711.
Boháč, Miroslav
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uplatnitelnost absolventů oboru Marketingová komunikace na trhu práce | Theses on a related topic

712.
Böhmová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Projektová studie komunikační kampaně obchodu s květinami s implementací integrované marketingové komunikace | Theses on a related topic

713.
Bojanovský, Antonín
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Metoda STP a práce s marketingovým mixem | Theses on a related topic
Master's thesis defence: Metoda STP a práce s marketingovým mixem | Theses on a related topic

714.
Bojanovský, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metoda STP a práce s marketingovým mixem | Theses on a related topic

715.
Bojko, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komparace propagačních aktivit 3 malých regionálních pivovarů | Theses on a related topic

716.
Borodulina, Daria
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

717.
Borová, Adéla
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní aplikace marketingu v hotelnictví | Theses on a related topic

718.
Borovičková, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Projektivní techniky v marketingové komunikaci | Theses on a related topic

719.
Boyraz, Serpil
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Data Mining and Its Effective Utilization in Marketing Communication | Theses on a related topic

720.
Brabencová, Jana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Návrh komunikační kampaně společnosti Motor-Presse Bohemia s.r.o. | Theses on a related topic

721.
Bradáčová, Barbora
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociálně-psychologické aspekty prodeje limitované edice výrobků | Theses on a related topic

722.
Brácha, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Kritéria výběru médií pro reklamní kampaň a jejich aplikace v podmínkách reklamního projektu Marlboro Red Racing School | Theses on a related topic

723.
Braun, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Postoje k prémiovým značkám nápojů v České republice | Theses on a related topic

724.
Brevnova, Arina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace společnosti Volkswagen v období Diesel Gate | Theses on a related topic

725.
Brotánek, Ondřej
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt firemního časopisu pro vnitřní komunikaci společnosti Olympus | Theses on a related topic

726.
Brožkovcová, Veronika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití marketingu ve vybraném sportovním klubu (badmintonový klub Super Stars Most) | Theses on a related topic

727.
Brožkovcová, Veronika
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Efektivní využití marketingových technik v neziskovém sektoru | Theses on a related topic

728.
Brtník, Vladimír
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků podpory prodeje soukromého nemocničního zařízení | Theses on a related topic

729.
Bufka, Daniel
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Svoboda projevu a její limity v marketingové komunikaci | Theses on a related topic

730.
Bulová, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Davové jevy a projevy hromadného chování | Theses on a related topic

731.
Burcinová, Kristýna
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

732.
Burešová, Denisa
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv změn komunikační strategie na vývoj prodeje | Theses on a related topic

733.
Burešová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Modely zákaznické segmentace ve finančních institucích | Theses on a related topic
Bachelor's thesis defence: Modely zákaznické segmentace ve finančních institucích | Theses on a related topic

734.
Burrows, Andrea
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní program podnikatelského subjektu | Theses on a related topic

735.
Bursová, Šárka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model zákaznické segmentace vybraného podniku | Theses on a related topic

736.
Callegariová, Samuela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití specifické formy nástrojů marketingu podle povahy zvolené firmy | Theses on a related topic

737.
Cenefelsová, Jana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Proces plánování a řízení projektů ve firmě, včetně návrhu a doporučení | Theses on a related topic

738.
Cicala, Lucie
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský záměr na rekonstrukci nemovitosti | Theses on a related topic

739.
Cikánová, Eva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie společnosti Google | Theses on a related topic

740.
Cimburek, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: Social Networks and its marketing potential for Small and Medium Enterprises | Theses on a related topic

741.
Crhová, Ludmila
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální marketing a jeho efektivnost při řešení sociálních problémů | Theses on a related topic

742.
Cukrová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing malých a středních podniků | Theses on a related topic

743.
Cvrk, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Inovativní versus adaptivní princip marketingové komunikace | Theses on a related topic

744.
Čačíková Kodlová, Štěpánka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřební kultura a krize integrity spotřebitele - ambivalentní efekty působení integrované marketingové komunikace v sociálním prostoru | Theses on a related topic

745.
Čadil, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako součást marketingové komunikace | Theses on a related topic

746.
Čapková, Laura
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

747.
Částka, Petr
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh akviziční marketingové kampaně vysoké školy | Theses on a related topic

748.
Čebišová, Gabriela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing - nástroj PR pro cílové skupiny zákazníci a zaměstnanci | Theses on a related topic

749.
Čech, Stanislav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace v organizaci | Theses on a related topic

750.
Čepová, Hana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Teorie redistribučních systémů v marketingu | Theses on a related topic