Theses on a related topic (having the same keywords):

spotrebni chovani, vyzkumna sonda. komunikacni mix, komunikacni mix, reklama, consumer behaviour, cilova skupina, spotrebitel, shopping behaviour, nakupni chovani, vyzkumna sonda. communication mix, advertisement, reklamni kampan, consumer, target group, advertising campaign, research probe.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

451.
Kratochvílová, Kateřina maiden name: Dohnalová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tématický šperk jako specifický nástroj firemní prezentace (návrh a realizace dárkového artefaktu pro VŠFS) | Theses on a related topic Display description

452.
Kratochvílová, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Alfons Mucha jako reklamní tvůrce nového stylu | Theses on a related topic

453.
Krejčí, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv změn komunikační strategie na vývoj prodeje | Theses on a related topic

454.
Krejčí, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje a její metody a techniky | Theses on a related topic

455.
Krejčík, Vojtěch
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Reklama podniků společensky citlivých odvětví | Theses on a related topic

456.
Krejčová, Linda
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného produktu | Theses on a related topic

457.
Kremko, Valeriya
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Současnost a budoucnost reklamní kampaně analyzované značky | Theses on a related topic

458.
Kročilová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Netradiční event jako nástroj marketingové komunikace | Theses on a related topic

459.
Kroužková, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vnímání reklamy v jednotlivých médiích | Theses on a related topic

460.
Křepelová, Adéla
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu v procesu budování značky | Theses on a related topic

461.
Kub, David
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Kritéria výběru médií pro reklamní kampaň a jejich aplikace v konkrétních podmínkách reklamního projektu | Theses on a related topic

462.
Kubelková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace ve firmě Opravy stavebních strojů David Kubelka | Theses on a related topic

463.
Kubíček, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba marketingové kampaně podniku včetně metrik efektivnosti | Theses on a related topic

464.
Kubinová, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu současné české společnosti (případ regionu Hlučínsko) | Theses on a related topic

465.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Analýza úspěšnosti propagační kampaně ve firmě | Theses on a related topic

466.
Kučerová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Inovace nástrojů podpory prodeje v marketingové komunikaci | Theses on a related topic

467.
Kuchuk, Valeriya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix produktu SNICKERS | Theses on a related topic

468.
Kuklišová, Renata
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Strategie a taktika PR společnosti Hyundai v přípravné fázi výstavby jejího závodu Nošovice | Theses on a related topic

469.
Kulík, Richard
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele | Theses on a related topic

470.
Kuřina, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha reklamy a její význam v řízení podniku | Theses on a related topic

471.
Kykal, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy na spotřební chování zákazníka | Theses on a related topic

472.
Kyryčuková, Anastasie
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Mediální plánování malých a středních podniků | Theses on a related topic

473.
Kyselová, Klára
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

474.
Laci, Radek
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku v závislosti na změnách jeho marketingového mixu | Theses on a related topic

475.
Ladrová, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace v oblasti dětské zábavy | Theses on a related topic

476.
Láník, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

477.
Laňková, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt inovativní úpravy webové prezentace společnosti Skanska v ČR | Theses on a related topic

478.
Lapka, Lukáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje na internetu | Theses on a related topic
Bachelor's thesis defence: Podpora prodeje na internetu | Theses on a related topic

479.
Lapka, Václav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - Založení podnikatelského subjektu BestFly | Theses on a related topic

480.
Laušer, František
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Ochrana spotřebitele v rozhodčím řízení | Theses on a related topic

481.
Lazarová, Lenka
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Specialization in Law / Legal Aspects in Business
Master's thesis defence: Ochrana spotřebitele – předpisy v právu EU a jejich dopad na české právo | Theses on a related topic

482.
Ledecká, Radka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace neziskových organizací s veřejností | Theses on a related topic

483.
Lespukh, Vasyl
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické základy marketingu | Theses on a related topic

484.
Levchytska, Olena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: The Power of Emotions: Emotional Appeals in Advertising | Theses on a related topic

485.
Levit, Alexander
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Analýza úlohy komunikace a stimulace prodeje produktů | Theses on a related topic

486.
Li, Irina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Nekalé soutěžní jednání v rámci hospodářské soutěže | Theses on a related topic

487.
Libická Simonović, Sandra maiden name: Libická
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Kazuistika marketingové komunikace malé firmy v Srbsku | Theses on a related topic

488.
Linhartová, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sponzoring a jeho základní typologie | Theses on a related topic

489.
Linhartová, Stanislava
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

490.
Linhartová, Veronika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Etika v bankovnictví | Theses on a related topic

491.
Lipková, Monika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

492.
Lokvencová, Natálie
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

493.
Lomova, Kristina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public relations jako součást nákupního rozhodování spotřebitele | Theses on a related topic
Bachelor's thesis defence: Public relations jako součást nákupního rozhodování spotřebitele | Theses on a related topic
Bachelor's thesis defence: Public relations jako součást nákupního rozhodování spotřebitele | Theses on a related topic

494.
Lopatka, Viktor
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Ochrana spotřebitele v českém právu | Theses on a related topic

495.
Lór, Hynek
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklamní kampaň pro mobilního operátora s propojením nových a tradičních médií | Theses on a related topic

496.
Louka, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový mix společnosti FunCity, s.r.o. | Theses on a related topic

497.
Lukášová, Dominika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: České oděvní blogy jako nástroj product placementu | Theses on a related topic

498.
Lukešová, Andrea
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu v současné české společnosti | Theses on a related topic

499.
Lukschová, Pavlína maiden name: Toksová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Regulace klamavé reklamy | Theses on a related topic

500.
Lundáková, Andrea
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika komunikačního mixu v integrované marketingové komunikaci v potravinářství | Theses on a related topic