Theses on a related topic (having the same keywords):

strategicky marketing, marketingovy planovaci proces, marketingovy mix, marketingova strategie, marketing objectives, situation analysis, market analysis, marketing strategy, marketing control., marketingovy plan, analyza konkurence, swot analyza, strategic marketing, marketingova kontrola, competition analysis, marketing mix, marketing planning process, analyza trhu, swot analysis, situacni analyza, marketingove cile, marketing plan

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1401.
Frýdlová, Alena
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix a společnost OKSystem a.s. | Theses on a related topic Display description

1402.
Fuksa, Lukáš
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Zhodnocení finanční stability a výkonnosti firmy x, y z hlediska moderních metod měření výkonnosti | Theses on a related topic

1403.
Fürst, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategická analýza firmy ABOSTAV, s.r.o. | Theses on a related topic

1404.
Gabidullin, Ayvar
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Zavedení procesního modelu řízení do firmy Pegas Touristic Ufa v Rusku | Theses on a related topic

1405.
Gabriel, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejné finance)
Bachelor's thesis defence: Čerpání finančních prostředků z fondů Evropské unie | Theses on a related topic

1406.
Galstyan, Andrey
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace vybraných značek z České republiky a Ruské federace | Theses on a related topic

1407.
Gavrikova, Aleksandra
Faculty: University of Finance and Administration
Year: 2021, studies under way
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na životní styl mladé generace | Theses on a related topic

1408.
Gažovič, Miroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Aplikace logistických technologií v dodavatelsko-odběratelském řetězci | Theses on a related topic

1409.
Giecková, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Decision-making of firms in conditions of economic crisis | Theses on a related topic

1410.
Goldmann, Eli
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company | Theses on a related topic

1411.
Görner, David
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová strategie neziskové organizace "Kapka naděje" | Theses on a related topic

1412.
Grosmanová, Lenka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing a marketingová komunikace města Mariánské Lázně | Theses on a related topic

1413.
Gubániová, Nikola
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Benchmarking při hodnocení výkonnosti podniku | Theses on a related topic

1414.
Gula, Jiří
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic

1415.
Gunaeva, Gerenzel
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnik a význam jeho zviditelnění na sociálních sítích | Theses on a related topic

1416.
Habadová, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza silných a slabých stránek činnosti podnikatelského subjektu a vlivů vnějšího marketingového prostředí | Theses on a related topic

1417.
Habermannová, Kristýna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing a jeho místo v rámci marketingových komunikací | Theses on a related topic

1418.
Hadrabová, Miluše
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu Řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. Vliv komunikace na další složky marketingového mixu. | Theses on a related topic

1419.
Hájek, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Finanční analýza vybraného podnikatelského subjektu | Theses on a related topic

1420.
Hájková, Šárka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Event marketing | Theses on a related topic

1421.
Hankusová, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Uvedení nového výrobku na trh | Theses on a related topic

1422.
Hanousek, Miloš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SWOT analýza podnikatelského subjektu | Theses on a related topic

1423.
Hantáková, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Analýza vlivu průmyslové zóny Triangle na nezaměstnanost v obcích správního obvodu Žatec | Theses on a related topic

1424.
Harvalík, Robert
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Návrh systému marketingového řízení podniku (aplikace moderních prvků) | Theses on a related topic

1425.
Havlíček, Matěj
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

1426.
Havlíčková, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza vlivu vybraných nástrojů reklamy na cílovou skupinu mladých lidí ve věku 15 - 26 let | Theses on a related topic

1427.
Havlíčková, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zavádění nového produktu na trh firmou Wilo | Theses on a related topic

1428.
Havlišta, Radim
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zvláštnosti nákupního chování seniorů | Theses on a related topic

1429.
Havlová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Zavedení a rozšíření sítě restaurací "Eurasie" | Theses on a related topic

1430.
Havlová, Michaela
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Fashion marketing na internetu | Theses on a related topic

1431.
Havrdová, Barbora
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový plán objektu Zámek Svijany - projektová studie | Theses on a related topic

1432.
Hefnerová, Marina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba značky a její postavení v marketingové komunikaci ve vztahu k vnímání zákazníkem | Theses on a related topic

1433.
Hejlíková, Dominika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje vybraného produktu a její vyhodnocení | Theses on a related topic

1434.
Hejlová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: E-shop: analytická studie | Theses on a related topic

1435.
Hejlová, Veronika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh projektu marketing public relations Mezinárodního festivalu moderní magie 2010 | Theses on a related topic

1436.
Heler, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán pro založení tapas baru | Theses on a related topic

1437.
Hercík, Karel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Strategická orientace | Theses on a related topic

1438.
Hercík, Karel
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba a implementace balances scorecards | Theses on a related topic

1439.
Hink, Lukáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský záměr (plán), založení podnikatelského subjektu - fyzická osoba | Theses on a related topic

1440.
Hlava, Dalibor
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Datamining and its exploitation for effective Loyalty Programs within company,s Business Model | Theses on a related topic

1441.
Hlaváček, Lukáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická funkce obalu a rozhodování spotřebitele | Theses on a related topic

1442.
Hlaváčková, Martina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody a odlišení se. Úloha produktu a výzkum produktů společnosti ve vztahu ke zjištěným PPO (potřeby, požadavky, očekávání) zákazníků. | Theses on a related topic

1443.
Hloušková, Dominika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace v organizaci | Theses on a related topic
Bachelor's thesis defence: Komunikace v organizaci | Theses on a related topic

1444.
Hloušková, Dominika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Propagace vybraného produktu v rámci eventové akce | Theses on a related topic

1445.
Hocký, Daniel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

1446.
Holotová, Pavla
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza spotřebitelského věrnostního programu vybrané společnosti | Theses on a related topic

1447.
Horáčková, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza a optimalizace věrnostního programu skupiny Gastro Group | Theses on a related topic

1448.
Horálková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Sociálně-psychologické aspekty prodeje limitované edice výrobků | Theses on a related topic

1449.
Horčíková, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix ve finančních službách | Theses on a related topic

1450.
Horňáková, Dominika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postoje české populace k reklamě | Theses on a related topic