Theses on a related topic (having the same keywords):

zakaznik, selektivita vnimani, zakaznicka vernost, psychologie propagace, referencni skupina, reklama, vedoma percepce, vnimani, komunikace, nevedoma percepce, percepce, zakaznicke chovani, znacka, spotrebitel, kustomizace

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1651.
Peroutková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza nákupního chování spotřebitelů | Theses on a related topic Display description

1652.
Persich, Martin
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zvláštnosti nákupního chování vybrané skupiny spotřebitelů | Theses on a related topic

1653.
Perůtka, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Informatics / Applied Informatics
Bachelor's thesis defence: Význam e-learningu ve výukovém systému na středních školách v České republice | Theses on a related topic

1654.
Pestereva, Diana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: YouTube jako nástroj ve vztahovém marketingu | Theses on a related topic

1655.
Pešková, Denisa
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje na internetu se zaměřením na věrnostní programy | Theses on a related topic

1656.
Pešťák, David
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Management malého a středního podniku | Theses on a related topic

1657.
Peterka, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu - golf | Theses on a related topic

1658.
Petko, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Guerilla marketing - šance pro malé a střední podniky | Theses on a related topic

1659.
Petr, Václav
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

1660.
Petr, Viktor
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Mediální trh v ČR, výhody a nevýhody jednotlivých médií v konkrétních podmínkách | Theses on a related topic

1661.
Petráček, Lukáš
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Strategické budování značky | Theses on a related topic

1662.
Petrů, Naděžda
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Metodologie strategického marketingu podniku | Theses on a related topic

1663.
Pidrmanová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikační kampaně nového produktu na českém trhu | Theses on a related topic

1664.
Piedová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Taktické scénáře prodejní komunikace v podmínkách areálu mezinárodních letišť | Theses on a related topic

1665.
Pichová, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mediální ukazatele reklamní kampaně při plánování a realizaci | Theses on a related topic

1666.
Pikl, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové strategie vzdělávacích organizací | Theses on a related topic

1667.
Pikna, Pavel
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Klamavá reklama | Theses on a related topic

1668.
Pilátová, Monika
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Identifikace firemní atmosféry | Theses on a related topic

1669.
Pilátová, Veronika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Steve Jobs a jeho vliv na vývoj marketingové komunikace | Theses on a related topic

1670.
Pilátová, Veronika
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

1671.
Pinkavová, Nikola
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální sítě jako prodejní nástroj | Theses on a related topic

1672.
Pípalová, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Budování věrnosti zákazníků ve zdravotní pojišťovně Metal Aliance | Theses on a related topic

1673.
Pirná, Kamila
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tendence chování spotřebitelů při nákupu vybraného zboží | Theses on a related topic

1674.
Písař, Přemysl
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ph.D.
Programme/field: Economic Policy and Administration / Finance
Doctoral thesis defence: Controlling jako součást procesního řízení podniků v globálním prostředí | Theses on a related topic

1675.
Pitašová, Alena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přesvědčování prostřednictvím emocí. Televizní kampaň „Nemyslíš, zaplatíš“ | Theses on a related topic

1676.
Pitašová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikace a typologie člověka | Theses on a related topic

1677.
Pithardová, Renata
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

1678.
Pivrnec, Jiří
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sepětí vývoje médií s marketingovou komunikací | Theses on a related topic

1679.
Plaček, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Řízení vztahu se zákazníky v jednotlivých segmentech bankovní instituce | Theses on a related topic

1680.
Plaček, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru finančních služeb | Theses on a related topic

1681.
Plaček, Michal
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje deníků a týdeníků | Theses on a related topic

1682.
Plachá, Sandra
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj řízení společenského chování lidí | Theses on a related topic

1683.
Placharov, Simeon
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

1684.
Plachý, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Řízení vztahů na pracovišti | Theses on a related topic

1685.
Pleštilová, Karolína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace a využití nových médií | Theses on a related topic

1686.
Plívová, Helena
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku v závislosti na změnách jeho marketingového mixu | Theses on a related topic

1687.
Pobežalová, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR - efektivní řízení komunikace při zavádění nového produktu na trh | Theses on a related topic

1688.
Podařil, Petr
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

1689.
Podušková, Radka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Racionální versus emoční aspekty v marketingové komunikaci | Theses on a related topic

1690.
Pokoeva, Maria
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Specialization in Law / Legal Aspects in Business
Master's thesis defence: Ochrana spotřebitele - standardy dle práva a jejich dopad na české právo | Theses on a related topic

1691.
Pokorná, Kristina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic

1692.
Pokorná, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Umění kvalitní komunikace | Theses on a related topic

1693.
Pokorná, Lenka maiden name: Harsová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Svobodný přístup občanů k informacím v podmínkách veřejné správy | Theses on a related topic

1694.
Pokorná, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Koučování jako styl řízení | Theses on a related topic

1695.
Pokorná, Monika
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Criminalistics and forensic disciplines / Criminalistics and forensic disciplines
Bachelor's thesis defence: Výslech zvlášť zranitelných obětí | Theses on a related topic

1696.
Pokorná, Petra
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Umělecké disciplíny v reklamě a jejich vzájemný přínos | Theses on a related topic

1697.
Pokorný, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Komunikační mix a jeho uplatnění v realitní kanceláři | Theses on a related topic

1698.
Pokorný, Ondřej
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Interní komunikace ve společnosti Tesco Stores ČR, a.s. | Theses on a related topic

1699.
Poláček, Michal
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň | Theses on a related topic

1700.
Poláček, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postupy tvorby marketingové komunikační kampaně v Českém rozhlase | Theses on a related topic