Theses on a related topic (having the same keywords):

zakaznik, segmentacni promenne, prodej, markets b2b a b2c, vztahovy marketing, relationship maekreting, segmentation, segmentace, trhy b2b a b2c, subsegmentation, segmentacni modely, fragmentace bank, key customer, sales, banka, marketing, customer, klicovy zakaznik, crm, subsegment, fragmentation, models for segmentations

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2701.
Weberová, Lenka
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic Display description

2702.
Wedlich, Emil
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketing obcí a regionů | Theses on a related topic

2703.
Weignerová, Dana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Budování značky firmy na trhu práce | Theses on a related topic

2704.
Weinarová, Denisa
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Úvěrové financování podniků | Theses on a related topic

2705.
Weisová, Milada
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Význam a role loga v marketingové komunikaci | Theses on a related topic

2706.
Weissová, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální marketing – obsah, specifika | Theses on a related topic

2707.
Welnerová, Nicola
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Možnosti a meze mystery shopping | Theses on a related topic

2708.
Wetter, Kryštof
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace ve fitness průmyslu | Theses on a related topic

2709.
Witczaková, Helena
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing ve sportu | Theses on a related topic

2710.
Wroblová, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nástroje podpory prodeje v marketingové komunikaci zahraničních zájezdů | Theses on a related topic

2711.
Wyrwolová, Hana maiden name: Kaiserová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Banking
Bachelor's thesis defence: Porovnání financování bydlení pomocí hypotéky a úvěru ze stavebního spoření | Theses on a related topic

2712.
Yang, Kaiqiang
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Tiktok business and CRM system | Theses on a related topic

2713.
Yarovoy, Nikolay
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Tvorba efektivních reklamních kampaní na internetu pro malý a střední podnik | Theses on a related topic

2714.
Yarullina, Nastassia maiden name: Tsiunis
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Metody výzkumu účinnosti reklamní kampaně | Theses on a related topic

2715.
Yeranyan, Patrik
Faculty: University of Finance and Administration
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aktuální způsoby komunikace a návrh modelu komunikace v budoucnosti | Theses on a related topic

2716.
Yklymov, Myrat
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisement – the phenomenon of Communication | Theses on a related topic

2717.
Yudin, Vitaliy
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Bachelor's thesis defence: Modely řízení rizik v bankách | Theses on a related topic

2718.
Yuskov, Nikita
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing as a part of the selected company Sales promotion | Theses on a related topic

2719.
Yuskov, Nikita
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Competing with Gigants. Survival Strategies for Local Companies in Global Market. | Theses on a related topic

2720.
Yusupova, Dinara
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimalizace marketingového mixu s využitím teorie her | Theses on a related topic

2721.
Zabloudil, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Internetový marketing vybrané firmy | Theses on a related topic

2722.
Záhorová, Leontýna
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Tvorba značky produktu od jeho vývoje, výroby, až po jeho prodej | Theses on a related topic

2723.
Záhorová, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza marketingové komunikace při uvedení nové verze na trhu již etablovaného výrobku společnosti Citrix Systems | Theses on a related topic

2724.
Zahořák, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Možnosti propagace mobilní aplikace na sociálních sítích | Theses on a related topic

2725.
Zajíčková, Denisa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Dopady regulace reklamy na řízení farmaceutických firem | Theses on a related topic

2726.
Zakharchenko, Anastasia
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Konfrontační reklama v konkurenčním boji | Theses on a related topic

2727.
Zakharov, Dmitry
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing ve sportu | Theses on a related topic

2728.
Zakirova, Iroda
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Efektivnost prodeje a marketingu firmy s rychloobrátkovým zbožím | Theses on a related topic

2729.
Zalabák, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Tvorba marketingové kampaně pro společnost xy a měření její efektivity | Theses on a related topic

2730.
Zalozhnykh, Ilona
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace neziskových organizací s médii | Theses on a related topic
Bachelor's thesis defence: Komunikace neziskových organizací s médii | Theses on a related topic

2731.
Zámečníková, Ladislava maiden name: Myšková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: První přijetí IAS/IFRS ve firmě AKRO CZ, s.r.o. | Theses on a related topic

2732.
Zápotocká, Natálie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Ocenění podniku při prodeji | Theses on a related topic

2733.
Zárubová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza úrovně marketingové komunikace firmy | Theses on a related topic

2734.
Zárubová, Monika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace Letiště Praha a.s. a synergický efekt jednotlivých nástrojů | Theses on a related topic

2735.
Zavoral, Tomáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj řízení spotřebního chování lidí | Theses on a related topic

2736.
Zawallich, Eike
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Branding-its history and new challenges - Henkel AG & Co. KGaA, as an example of development and new challenges in branding | Theses on a related topic

2737.
Zázvorka, Adam
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

2738.
Zázvorková, Aneta
Faculty: University of Finance and Administration
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v marketingové komunikaci | Theses on a related topic

2739.
Zbořilová, Nela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing Mix in Services | Theses on a related topic

2740.
Zeithamlová, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vybrané aspekty hodnocení efektů majetkové transformace | Theses on a related topic

2741.
Zelená, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků, technik a efektivnosti vybrané PR kampaně | Theses on a related topic

2742.
Zelená, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výběr média pro komunikační mix | Theses on a related topic

2743.
Zelenka, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny - aplikace na podmínky společnosti Red Bull Česká republika | Theses on a related topic

2744.
Zelenková, Barbora
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Dlouhodobé marketingové plány podniků | Theses on a related topic

2745.
Zelenková, Iva maiden name: Krejzová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Bachelor's thesis defence: Penzijní fondy | Theses on a related topic

2746.
Zemanová, Radka maiden name: Rejčová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahu. Metody komunikace a sledované cíle. Výzkum spojení komunikace-produkt-konkurenční výhoda-odlišení se-vztah. | Theses on a related topic

2747.
Zheleznichenko, Valeriya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: How the PR agency is evolving and what is the future of PR? | Theses on a related topic

2748.
Zhidov, Konstantin
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate Communication with Media | Theses on a related topic

2749.
Zhuravlev, Artur
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Transmitting the personal image on corporations, brands and products as a marketing communication tool | Theses on a related topic

2750.
Zieminská, Lada
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Management pohledávek z pozice bank | Theses on a related topic