Theses on a related topic (having the same keywords):

konkurencni odliseni, mail-order business, segmentation, targeting, analyza swot, databazovy marketing, komunikacni mix, marketingovy plan, segmentace, positioning, telemarketing, direct marketing, zasilkovy obchod database marketing, promotional mix, swot analysis, trzni zacileni, marketing plan

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1501.
Zelená, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výběr média pro komunikační mix | Theses on a related topic Display description

1502.
Zelenka, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny - aplikace na podmínky společnosti Red Bull Česká republika | Theses on a related topic

1503.
Zelenka, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vliv reklamy na spotřební chování | Theses on a related topic

1504.
Zhakhin, Miras
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán na založení firmy - průmysl informačních technologií | Theses on a related topic

1505.
Zhaparov, Askat
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Business Plan | Theses on a related topic

1506.
Zherdetska, Ielyzaveta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

1507.
Zholdassov, Ulan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Business Plan | Theses on a related topic

1508.
Zhumasheva, Gulden
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Role of Logistics in Global Sourcing | Theses on a related topic

1509.
Zigler, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Outdoorová reklama a její působení na lidi | Theses on a related topic

1510.
Zikmundová, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Strategické řízení společnosti Ideal Standard s.r.o. | Theses on a related topic

1511.
Zimáková, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní marketingová komunikace v neziskové sféře | Theses on a related topic

1512.
Zlechovcová, Eva maiden name: Zelenková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Perspektivy rozvoje cestovního ruchu ve vybraném turistickém regionu | Theses on a related topic

1513.
Zong, Xinyue
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Faktory poptávky po produktu firmy Kofola | Theses on a related topic

1514.
Zoulová, Jitka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic

1515.
Zubok, Anastasiya
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace organizace X pohybující se v oblasti služeb | Theses on a related topic
Master's thesis defence: Integrovaná marketingová komunikace VŠFS jako nástroj posílení vztahů se zákazníky | Theses on a related topic

1516.
Züglerová, Hana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing památkových objektů jako turistických cílů | Theses on a related topic

1517.
Zuzaňák, Ondřej
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový plán společnosti | Theses on a related topic

1518.
Žabžová, Kristýna
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - založení úvěrové společnosti CL Finance, a.s. | Theses on a related topic

1519.
Žáčiková, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Správní vývoj obce Chožov a její strategické plány | Theses on a related topic

1520.
Žáčková, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba reklamní kampaně | Theses on a related topic

1521.
Žáčková, Vladimíra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Oceňování podniku s předmětem činnosti prodeje a servisu | Theses on a related topic

1522.
Žákovcová, Barbora
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Činnost neziskových organizací v České republice | Theses on a related topic

1523.
Žákovcová, Barbora
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Moderní nástroje internetového marketingu | Theses on a related topic

1524.
Žán, Filip
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - Cuba Club | Theses on a related topic

1525.
Žďárská, Nicole
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza spotřebitelských soutěží čerpacích stanic OMV v České republice | Theses on a related topic

1526.
Žďárská, Nicole
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Estetické aspekty v reklamách společnosti The Coca-Cola Company | Theses on a related topic

1527.
Ženíšková, Aneta
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Východiska pro marketingovou kampaň a návrh komunikačního mixu | Theses on a related topic

1528.
Žitek, Michal
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

1529.
Živická, Terézia
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Stanovení strategie podniku | Theses on a related topic

1530.
Žižka, Josef
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uvedení nového produktu na obchodní trh | Theses on a related topic

1531.
Žůrek, Martin
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Finance / Finance
Bachelor's thesis defence: Finanční analýza podniku | Theses on a related topic