Theses on a related topic (having the same keywords):

marketingovy mix, needs, integrovana marketingova komunikace, podpora prodeje, vernostni program. target group, sales promotion, loyalty program., planovani, reklama, cilova skupina, marketing mix, nastroje, tools, marketing, integrated marketing communication, planning, advertising, potreby

Keywords ordered alphabetically | Keywords ordered by occurrence rate

501.
Krasovskaya, Anastasiya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: IMC within the selected company's business plan | Theses on a related topic Display description

502.
Kratochvílová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Zavádění nového produktu na trh | Theses on a related topic

503.
Kraus, Václav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný produkt | Theses on a related topic

504.
Krejčí, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv změn komunikační strategie na vývoj prodeje | Theses on a related topic

505.
Krejčí, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje a její metody a techniky | Theses on a related topic

506.
Krejčík, Vojtěch
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Reklama podniků společensky citlivých odvětví | Theses on a related topic

507.
Krekule, Petr
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix spol. Rosana s.r.o. | Theses on a related topic

508.
Kročilová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Netradiční event jako nástroj marketingové komunikace | Theses on a related topic

509.
Kroužková, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic

510.
Krov, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing pro vybranou cílovou skupinu | Theses on a related topic

511.
Krtilová, Tereza
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Propagace hudebních festivalů v České republice | Theses on a related topic

512.
Krtová, Nikol
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje v IN-store komunikaci | Theses on a related topic

513.
Kruchynin, Kyrylo
Faculty: University of Finance and Administration
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The role of marketing digital tools for event management industry: Case Study – TBM Group s.r.o. | Theses on a related topic

514.
Krumel, Michael
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Hodnocení efektivnosti investic | Theses on a related topic

515.
Kuberová, Klára
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Koncept internetového marketingu v praxi společnosti Pegres | Theses on a related topic

516.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Analýza úspěšnosti propagační kampaně ve firmě | Theses on a related topic

517.
Kučerová, Tereza
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

518.
Kudělková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

519.
Kudláček, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Reklama jako nástroj podpory prodeje výrobku | Theses on a related topic

520.
Kudláček, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vliv komunikace na ostatní složky marketingového mixu | Theses on a related topic

521.
Kühnová, Tereza
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing malé firmy | Theses on a related topic

522.
Kuchuk, Valeriya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix produktu SNICKERS | Theses on a related topic

523.
Kulhavá, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace – využití a propojení jednotlivých nástrojů komunikace v praxi | Theses on a related topic

524.
Kulhavá, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

525.
Kulíková, Sabina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic

526.
Kulíková, Sabina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost se značkou | Theses on a related topic

527.
Kupcová, Tereza maiden name: Kupcová
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Marketingová studie turistické oblasti | Theses on a related topic
Master's thesis defence: Marketingová studie turistické oblasti | Theses on a related topic
Master's thesis defence: Psychologické aspekty klamavé reklamy

528.
Kurenkova, Anastasia
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Obchodní plán podniku na základě marketingové činnosti | Theses on a related topic

529.
Kureš, Jakub
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace mobilních operátorů v České republice s důrazem na využití reklamy | Theses on a related topic

530.
Kůrková, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vybrané otázky strategie podniku při uvádění nového produktu na trh | Theses on a related topic

531.
Kurz, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace obchodní korporace | Theses on a related topic

532.
Kuřina, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha reklamy a její význam v řízení podniku | Theses on a related topic

533.
Kuznetsov, Pavel
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Využití digitálního marketingu jako nástroj konkurenceschopnosti v rodinném podnikání | Theses on a related topic

534.
Kvapilová, Michaela
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

535.
Kvardová, Zdeňka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Řízení lidských zdrojů ve vybraném podniku | Theses on a related topic

536.
Laas, Yuliya
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG) | Theses on a related topic

537.
Ladrová, Barbora
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové aktivity prodejce při rozšíření portfolia firemních značek | Theses on a related topic

538.
Langerová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix vybrané destinace cestovního ruchu | Theses on a related topic

539.
Lapka, Lukáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje na internetu | Theses on a related topic
Bachelor's thesis defence: Podpora prodeje na internetu | Theses on a related topic

540.
Larsson, Jana maiden name: Khúlová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etický audit marketingové komunikace | Theses on a related topic

541.
Lenfeld, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Úloha dodavatele při zefektivnění hodnototvorného procesu podniku v prostředí B2B | Theses on a related topic

542.
Leová, Lenka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh projektu módní přehlídky jako marketingové události | Theses on a related topic

543.
Limanovský, Adam
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingového plánu vybrané firmy | Theses on a related topic

544.
Lindnerová, Marcela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: MHD jako distributor reklamních sdělení | Theses on a related topic

545.
Linhartová, Lenka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategické a detailní plánování reklamní kampaně v podmínkách společnosti AGROFERT HOLDING | Theses on a related topic

546.
Link, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru obchodu (rychloobrátkové zboží) | Theses on a related topic

547.
Liznová, Leona maiden name: Liznová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Cestovní ruch v podmínkách hl. m. Prahy a koncepce jeho strategie do budoucna | Theses on a related topic

548.
Loudová, Kristýna
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraných pražských nemocnic | Theses on a related topic

549.
Ludvíková, Alena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj marketingové komunikace v České spořitelně, a.s.- sektor finančních služeb | Theses on a related topic

550.
Lundáková, Andrea
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové aktivity Charity České republiky jako jedné z neziskových organizací | Theses on a related topic