Theses on a related topic (having the same keywords):

marketingovy mix, ot analyza, lide ve sluzbach, targeting, segmentation, propagace, positioning, segmentace, sw analyza, physical enviroment, sw analysis, produkt, distribution, marketing mix, propagation, distribuce, ot analysis, materialni prostredi, cena, procesy ve sluzbach, price, people in the service, processes in the service, targeting., product, posotioning

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1401.
Housková, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proč lidé podléhají reklamě | Theses on a related topic Display description

1402.
Hovorka, Martin
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje marketingového mixu při zavádění značky „nový“ Bonton na rozhlasový trh | Theses on a related topic

1403.
Hrabák, Jakub
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Moderní formy marketingové komunikace a jejich uplatnění v praxi | Theses on a related topic

1404.
Hrabák, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Logistické systémy v distribuci a obchodě | Theses on a related topic

1405.
Hradecká, Veronika
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální sítě jako nástroj marketingové strategie | Theses on a related topic

1406.
Hrazdírová, Michaela
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie rozvoje cestovního ruchu v Ústeckém kraji | Theses on a related topic

1407.
Hrdlička, Luděk
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň společnosti La Pura Vita | Theses on a related topic

1408.
Hrotíková, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Reklama v sociálním marketingu | Theses on a related topic

1409.
Hrozová Kotoučová, Veronika maiden name: Kotoučová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Propagační video jako nástroj marketingové komunikace golfové společnosti | Theses on a related topic

1410.
Hrubá, Dominika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh marketingové komunikace cílené na vysokoškoláky | Theses on a related topic

1411.
Hříbal, Dušan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

1412.
Hubačová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing destinace cestovního ruchu | Theses on a related topic

1413.
Hudcová, Ivana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Jak se stát podnikatelem | Theses on a related topic

1414.
Huleš, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Hodnocení kvality dodavatelů ve firmě GE Aviation Czech s.r.o. | Theses on a related topic

1415.
Huleš, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Změny v kupních rozhodovacích procesech zákazníků na B2B a B2C trzích v 21. století | Theses on a related topic

1416.
Hurt, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

1417.
Hustolesová, Denisa
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika IMK ve vybraném oboru – fashion marketing (případová studie IMK portfolia produktů značky DERMACOL – z hlediska změny módních trendů) | Theses on a related topic

1418.
Hušek, Jiří
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Založení pobočky v novém regionu | Theses on a related topic

1419.
Hušková, Klára maiden name: Vojáčková
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Využití trendů marketingové komunikace v praxi rodinné firmy Výhrostroj.cz, s.r.o. | Theses on a related topic

1420.
Hušková, Klára maiden name: Vojáčková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Potenciální rizika realizace vize v marketingovém řízení obchodní jednotky OK POINT | Theses on a related topic

1421.
Hvězda, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt marketingové komunikace pro zavedení nového výrobku společnosti Eloc, s.r.o. na trh | Theses on a related topic

1422.
Hyťhová, Anna
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán společnosti XY | Theses on a related topic

1423.
Challise, Eliška
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: The relationship of income taxation, social benefits and motivation to work in Czechia | Theses on a related topic

1424.
Chaloupecký, Jiří
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

1425.
Chertova, Anna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

1426.
Chocholatá, Anna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová a komunikační strategie vybrané společnosti | Theses on a related topic

1427.
Chomátová, Marie maiden name: Kučerová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Hodnocení dodavatelů ve firmě ZK - TERMOCHEM, s. r. o. | Theses on a related topic

1428.
Chomoutová, Petra
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu | Theses on a related topic

1429.
Chroust, Ivan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Řízení vztahů se zákazníky a tvorba hodnoty a přidané hodnoty produktu | Theses on a related topic

1430.
Ifebe, Samuel
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingový výzkum produktu | Theses on a related topic

1431.
Ihnatová, Daniela maiden name: Dzubajová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Cross - selling, jeho využití a přínos pro pojišťovnu | Theses on a related topic

1432.
Janečková, Kateřina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketing Strategy of Company XY | Theses on a related topic

1433.
Jánský, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Zakladatelský plán a rozpočet | Theses on a related topic

1434.
Janský, Petr
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Význam marketingu pro realitní agentury - marketingová strategie společnosti KOVA Reality s.r.o. | Theses on a related topic

1435.
Jansová, Karolína
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Návrh systému marketingového řízení podniku (aplikace moderních prvků) | Theses on a related topic

1436.
Jansta, Milan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv merchandisingu a promo aktivit na zvýšení prodeje | Theses on a related topic

1437.
Jedličková, Michaela
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Přínos implementace systému CRM pro zákazníky ve firmě XYZ | Theses on a related topic

1438.
Jelínek, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Optimalizace logistického systému ve společnosti greiner packaging s.r.o. pomocí aplikace SATIAMO | Theses on a related topic

1439.
Jelínková, Jitka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Dočista do čista. Způsob argumentace a přesvědčování v reklamě na prací prášky a čistící prostředky | Theses on a related topic

1440.
Jeřábková, Lucie maiden name: Dvořáková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Jaderná energetika – historie, současnost, budoucnost. Jak správně komunikovat s veřejností pro posílení pozice jaderné energetiky? | Theses on a related topic

1441.
Ježková, Michaela
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace významných turistických měst ČR: Český Krumlov a Kutná Hora | Theses on a related topic

1442.
Jindřichová, Hana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Význam citlivostní analýzy pro marketingové aktivity developerských projektů | Theses on a related topic

1443.
Jíra, Lukáš
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Politický marketing | Theses on a related topic

1444.
Jiránek, Václav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vyhodnocení ekonomické efektivnosti variant podnikatelského plánu | Theses on a related topic

1445.
Jirásková, Michaela
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingové komunikace společnosti STAVARO | Theses on a related topic

1446.
Jiroušek, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza vzniku a vývoje marketingového fenoménu SVATOMARTINSKÉ VÍNO | Theses on a related topic

1447.
Jirsová, Romana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu v procesu vývoje a optimalizace produktu | Theses on a related topic

1448.
Jobák, Miroslav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

1449.
Kabourek, Jakub
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic

1450.
Kacbal, Ondřej
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace pronájmu lodí v zahraničí | Theses on a related topic